Presentation on theme: "EVerge ™ Sales Review. EVX Digital Series Introduction Current Market Opportunity Digital Voice Only? Benefits to our Users EVX Overview Packing and Price."— Presentation transcript:
eVerge ™ Sales Review
EVX Digital Series Introduction Current Market Opportunity Digital Voice Only? Benefits to our Users EVX Overview Packing and Price Positioning Recap Q&A
Current Market Current Commercial/ Mid Tier annual Analog Sales Current Commercial/ Mid Tier install base There are 0% digital radios represented in these numbers
Why Aren’t They Buying Digital Adversity to Change Analog radios will always be around I’ve always used XYZ radio and I will keep purchasing that brand Not Within Reach Previously proposed systems outside of their budget Great radio and features but cannot justify cost difference Don’t Need Digital Analog gets the job done I like the quality and benefits but they are not necessary Migration Path Unknown/ Misunderstood I can’t just replace all of my radios and make the change to digital Digital and analog will not work together
Opportunity Need Users are asking for a digital solution Out of reach for our Commercial tier customers Reach New Customers Vertex Standard only manufacturer with this solution Product that allows you to start conversation previously unavailable Post Narrowbanding Environment Concerns over market shrinkage in 2013 Seeking strategy to continue growth despite reduced spend Stand Alone in the Market No such product available in competitive portfolios Clear path for our channel to take market share and grow
HOW RADIOS CURRENTLY USED TODAY Market Demands Largest opportunity exists to sell low-cost digital for voice-only use. By 2015, estimates indicate two-way radios will still be used predominantly for —Basic voice by 43%; —Advanced voice by 20%; —Trunking by 20% —Applications by 17%. Current Usage
Messaging to Create Urgency: Convincing Users To Try Digital ANALOG CHALLENGESDIGITAL CAPABILITIESCUSTOMER BENEFITS CALL QUALITY Inconsistent performance Intermittent transmission Missed calls Random chatter Static Interference Background noise Distorted voice Optimized voice transmit Digital applies error correction to eliminate noise and static to only deliver the intended voice message to be heard crisp and clear AMBE+2™ vocoder used for best-in-class clarity at various signal strengths. Reliable communications Hear what is said from farther range Hear and be heard – crisply and clearly Stop repeating messages – increase efficiency Keep focused – eliminate distractions Reduce missed calls PRIVACY No control over who hears what is said on a channel. Real privacy -- digital encoding and scrambling makes it harder for others to listen in on a frequency. Call management – digital radios each have a unique ID, enabling users to be able to select who they need to call without disturbing others. Control who hears you Maintain security Only hear what’s intended for you. Place a call to one person instead of entire group Know who calls you BATTERY Poor battery life performance Operate up to 40% longer because of TDMA protocol Radio lasts throughout a long day Less batteries required on the job Able to use batteries longer with fewer charges required Comfortable to wear Good Enough is No Longer Good Enough Internal Use Only
The Digital Migration Existing Customer Base Operate voice only Limited feature set used Budget conscience Future Customer Base Operate voice only in digital Limited feature set used on digital platform Budget conscience Change Added digital benefits Migration solution or slow and fast movers Increased efficiency Enhanced capability
EVX Series Digital Product Line Release 1.0 Jan/Feb 2013 Release 2.0 May 2013 EVX-531 EVX-5300 EVX-534 EVX-539 EVX-5400
EVX Series : What Vertex Standard Delivers Digital Replacement for the Analog Commercial/Mid Tier Form Factor and Feature Comparison: VX-450 series Feature Positioning: (Digital Benefits vs. Analog) – Audio Quality – Inherent Digital Privacy – Clearer Audio over entire Range – Extended Battery Life – Durability/Ruggedness – Call Management Control EVX Series Customers buying analog radios now have a Digital solution that fits their budget.
EVX Series Analog Features Emergency Lone Worker ARTS/ARTS II™ Voice Inversion Channel Announce I.S. Rating in Final Development Emergency Lone Worker ARTS/ARTS II™ Voice Inversion Channel Announce I.S. Rating in Final Development Analog Signaling MDC1200 2 Tone/5 Tone Stun/Kill/Revive Embedded VOX Radio Check Scan Priority Dual Watch Talk Around Follow-me Scan Analog Signaling MDC1200 2 Tone/5 Tone Stun/Kill/Revive Embedded VOX Radio Check Scan Priority Dual Watch Talk Around Follow-me Scan
EVX Series Digital Features Emergency With Voice to follow Escalert Tone Lone Worker Basic & Enhanced Privacy Private Call/Group Call Inhibit Companding via CE VOX (Voice operated transmit) Emergency With Voice to follow Escalert Tone Lone Worker Basic & Enhanced Privacy Private Call/Group Call Inhibit Companding via CE VOX (Voice operated transmit) Digital Signaling Radio Check Radio Enable/Disable Remote Monitor PTT-ID Encode (Decode – Disp only) Scan Mixed Mode (both Digital/Analog) Priority Dual Watch Talk Around Digital Signaling Radio Check Radio Enable/Disable Remote Monitor PTT-ID Encode (Decode – Disp only) Scan Mixed Mode (both Digital/Analog) Priority Dual Watch Talk Around
EVX Series 2.0 Release EVX-534/539 and EVX Channels / Limited and Full Keypad Models Display – 8 Character Alphanumeric Text Message Encode/Decode – Preprogrammed Canned / Direct Entry Messages – Unit-to-Unit or Repeater Mode Transmission ARTS II in Digital – Group Coordination and Range Management Voice Inversion Encryption Unit to Unit Private Calling via Keypad Option Board Enhancements Creating Developers Source Document Intrinsically Safe Option – First Mid-Tier IS Models (EVX-351)
EVX Series Package Configurations Portable Standard Configuration Portable Transceiver FNB-V133LI 1380 Li-ion Battery (2300 mAh available) Universal Charger Antenna (VX-450 Series Compatible) Std/Bulk Shipping, Optional Customer Programming Mobile Standard Configuration Mobile Transceiver MH-67A8J Microphone Optional Customer Programming Accessories Common with VX-450 & VX-4500/4600 Series
Target Analog Radio Models for Digital Conversion Vertex Standard is only radio manufacturer with a Digital radio in this tier
Competitive Price Positioning Digital Motorola XPR-6550 Kenwood NX-210 Hytera PD-78X Motorola XPR-3500 Hytera PD-70X Kenwood NX-200/300 Motorola XPR-3300 Motorola XPR-4550 Kenwood NX-700/800 Motorola XPR-4350 Hytera MD-78X Digital PortablesDigital Mobiles $600+ $500+ $400+ $350+ $300+ Price Features Vertex Standard EVX-539 Vertex Standard EVX-534 Vertex Standard EVX-531 Vertex Standard EVX-5400 Vertex Standard EVX-5300
Competitive Price Positioning Analog Motorola PR400 Vertex Standard EVX-539 Motorola CP200 Vertex Standard VX-459 Vertex Standard EVX-534 Vertex Standard VX-454 Vertex Standard EVX-531 Kenwood TK-2360/3360 Icom F3031/F4031 Kenwood TK-2312/3312 Hytera TC-780 Vertex Standard VX-451 Motorola CP-185 Vertex Standard VX-354 Icom F011/F021 Kenwood TK-2302/3302 Vertex Standard VX-351 Vertex Standard VX-231 Hytera TC-600 Hytera TC-500 Motorola CM300 Vertex Standard EVX-5400 Motorola CM200 Vertex Standard VX-4600 Vertex Standard EVX-5300 Vertex Standard VX-4500 Kenwood TK-7360/8360 Hytera TM-800 Kenwood TK-7302/8302 Vertex Standard VX-2200 Vertex Standard VX-2100 Kenwood TK-7102/8102 Analog PortablesAnalog Mobiles $300+ $200+ $100+ Price Features
Recap Need Reach New Customers Post Narrowbanding Environment Stand Alone in the Market Adversity to Change Not Within Reach Don’t Need Digital Migration Path Unknown/ Misunderstood
Q&A Does EVX talk to TRBO? Are there plans to do SiteConnect? Can EVX Trunk? Will the repeater do Dynamic Mixmode? Is EVX built by VS or MSI? Are there demo units available? Why TDMA vs. FDMA digital?
EVX Promotion Buy 6 get 1 FREE EVX-531 Feb. 21 st to March 7 th, 2013 Simple enough!