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©BANKSETA 2008 How to use e-Learning effectively ENABLING SKILLS DEVELOPMENT IN THE BANKING SECTOR BANKSETA
This project in context ©BANKSETA 2010 TECHNOLOGYPEOPLELEGAL COMPLIANCE
TECHNOLOGY ©BANKSETA 2010
Banking Sector – Catalyst for change ©BANKSETA 2010 In the past – the banking sector has led in terms of using technology as a delivery channel (taking banking to the people): ATMs Internet Banking Telephone banking This project creates the opportunity for the sector to do this once again (to take learning to the people).
What is our current reality? ©BANKSETA 2010
PEOPLE The different generations GenerationYear - BornDescription Baby Boomers50’s – mid 60’sHard working, independent, competitive, media savvy Boomer-Xer CuspersMid 60’s – 70’sBorn between two eras and influenced by both. (creators of Amazon, Dell, Google, Barak Obama) XersLate 60’s – 80’sAmbitious, motivated, skeptical, individual, love change, global awareness, techno savvy Y-MillennialLate 80’s – 2000 Rebellious, impatient, internet replaced TV, techno savvy, always connected, media & entertainment overload Z2000 onwardsYoungest, ?, ?, ?
Our Target Population within the General Population 11, , , ©BANKSETA 2010
Generation Y –Born between –Grew up with technology - rely on it for job performance –Shorter attention spans –Resistant to lectures –Prefer action –Low threshold for printed sources –More comfortable sharing information –Plugged in 24 hours a day, 7 days a week –Prefers to communicate through or text messaging rather than face-to-face ©BANKSETA 2010 A week in the life of: 23 hours on line 17 hours watching TV 25% do shopping on line 60% says Internet belongs to them 67% would be lost without PC 46% would be lost without TV
Legal Compliance ©BANKSETA 2010 FINANCIAL INDUSTRY Examples: FAIS Act National Credit Act Consumer Protection Act
Pilot Feedback ©BANKSETA 2010 Easy to access the portal95,2% Easy to navigate95,2% Mostly worked during office hours95,2% Appearance of the material is conducive to learning95,2% Work at the office95,2% Language used is aimed at an appropriate level90,5% Learning process actively involved me in the learning experience90.5% Activities and assessments assisted me in the transfer of learning85.7%
Pilot Feedback Misconceptions in terms of e-learning: –You need a photographic brain to remember everything. –You cannot make notes. –You need to complete the learning in one sitting. What can be done to enhance the experience: –Educate in terms of using the technology – e.g. provide a job aid. –Communicate examination dates. –More practical examples. –Printable documentation. –Communicate implementation strategy and requirements. –Gather more accurate information in terms of target population. ©BANKSETA 2010
Next phase in the project - implementation ©BANKSETA 2010 This is the most important step in the entire process. Learner Guidance and Support Centre is available to assist with this. Communication will be key. All available channels should be used. This will differ in each organisation. We need to think “out of the box” to make it happen! We need to set the example, become change agents and embrace the technology.
Opportunity! ©BANKSETA 2010 Mobile Phones RankCountry or Region Number of mobile phones Population % of population Last updated - World4,100,00,0006,797,100, China747,380,0001,335,330, India545,048,1361,175,430, United States276,610,580308,505, Russia208,330,000141,927, Brazil175,600,000191,480, South Africa42,300,00047,850, Iran29,400,00071,280,
Lesson to learn from Coca-Cola is looking to spend 50% of its budget on mobile marketing in the near future.” - $11billion ©BANKSETA 2010 Opportunity, continued ConnectivityInstant messaging – cheap communication. LocationMobile is always on, 24/7. Small Screen Micro content – Information is bite size, quick and easy to digest. We create, we consume Create own content through mobile Wikipedia, mobile blogging, videos and photos.
21 st Centuary Learner ©BANKSETA 2010
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