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Www.daemondigital.com © Daemon Group 2008 From communication to conversation Why Government needs to embrace Social Media May 2009.

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Presentation on theme: "Www.daemondigital.com © Daemon Group 2008 From communication to conversation Why Government needs to embrace Social Media May 2009."— Presentation transcript:

1 www.daemondigital.com © Daemon Group 2008 From communication to conversation Why Government needs to embrace Social Media May 2009

2 www.daemondigital.com © Daemon Group 2008

3 www.daemondigital.com © Daemon Group 2008 By 2010 it is predicted that there will be more then 4 billion mobile phone subscribers globally

4 www.daemondigital.com © Daemon Group 2008

5 www.daemondigital.com © Daemon Group 2008 used Google Latitude? divorced 

6 www.daemondigital.com © Daemon Group 2008 Can Government afford not to embrace Social Media?

7 www.daemondigital.com © Daemon Group 2008 Social Media users as a percentage of all Internet users 67% of Internet users engage with Social Media Source: comScore World Metrix

8 www.daemondigital.com © Daemon Group 2008 Social Media users by global region Source: comScore World Metrix 34.55% 28.47% 22.61% 9.17% 5.20% Based upon unique visitors in June 2008

9 www.daemondigital.com © Daemon Group 2008 82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7% Watch video clips online Visit a photo sharing site Read blogs Use social networks Have commented on blogs Upload photos Download podcasts Use RSS Global use of Social Media Source: UM Wave 3

10 www.daemondigital.com © Daemon Group 2008 72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3

11 www.daemondigital.com © Daemon Group 2008 Social Media platforms Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat

12 www.daemondigital.com © Daemon Group 2008 Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat Source: UM Wave 3 *Twitter Grader 62% read 29.0% write 21.1% belong 77.0% watch 40.2% listen No14 Sydney* 47.4% post 28.2% upload 74% message 24.6% feed

13 www.daemondigital.com © Daemon Group 2008 Dominance of Facebook and MySpace Facebook and MySpace combined equate to 43% of the social media audience by unique visitors Source: comScore World Metrix

14 www.daemondigital.com © Daemon Group 2008 There are 132 million registered users of Facebook

15 www.daemondigital.com © Daemon Group 2008 72.8% of internet users read blogs and globally one new blog is created every second of every day

16 www.daemondigital.com © Daemon Group 2008 STEP ONESTEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit

17 www.daemondigital.com © Daemon Group 2008

18 www.daemondigital.com © Daemon Group 2008 Are we ready for Govpedia?

19 www.daemondigital.com © Daemon Group 2008

20 www.daemondigital.com © Daemon Group 2008 What do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your products or services

21 www.daemondigital.com © Daemon Group 2008 The website is where good content goes to die.

22 www.daemondigital.com © Daemon Group 2008 Engaging with social networks

23 www.daemondigital.com © Daemon Group 2008

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26 www.daemondigital.com © Daemon Group 2008

27 www.daemondigital.com © Daemon Group 2008

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30 www.daemondigital.com © Daemon Group 2008

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32 www.daemondigital.com © Daemon Group 2008 Is Government really ready to have a conversation?

33 www.daemondigital.com © Daemon Group 2008

34 www.daemondigital.com © Daemon Group 2008 Engaging with social networks

35 www.daemondigital.com © Daemon Group 2008 Digital engagement strategy © Daemon Group 2008

36 www.daemondigital.com © Daemon Group 2008

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38 www.daemondigital.com © Daemon Group 2008

39 www.daemondigital.com © Daemon Group 2008 Good Morning Amy, Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional mediaoutlets. This practice is in place to allow us to focus on publications that reach our core guest. Once again thank you for your interest, and have a nice day.

40 www.daemondigital.com © Daemon Group 2008

41 www.daemondigital.com © Daemon Group 2008

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44 www.daemondigital.com © Daemon Group 2008

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46 www.daemondigital.com © Daemon Group 2008

47 www.daemondigital.com © Daemon Group 2008 What’s your favourite thing?

48 www.daemondigital.com © Daemon Group 2008 Presentation available at daemondigital.com and follow us @daemondigital


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