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CautPromotii.ro Meeting place for the consumers that seek good deals and the brands that advertise special offers. Concept introduction and advertising.

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Presentation on theme: "CautPromotii.ro Meeting place for the consumers that seek good deals and the brands that advertise special offers. Concept introduction and advertising."— Presentation transcript:

1 CautPromotii.ro Meeting place for the consumers that seek good deals and the brands that advertise special offers. Concept introduction and advertising rate cards valid until March 31, 2008

2 A couple of facts There are nearly 3 billion questions asked to Google each month If all MySpace.com users (>125m) would belong to a country, that country would be the 9 th in the world, between Russia and Nigeria 40 Exabytes of information (that’s a number with 19 zeros) will be generated this year. More than in the last 5000 years altogether The volume of technical information doubles each two years. That means that the information received in 1 st year of college, by the 3 rd year students, is already half-outdated. It is very likely that in 2010 this volume will double every 72 hours!

3 In.ro In the top 15 cities (totaling 1/3 of the population) the internet penetration is more that 60%, while in general, in the urban areas, the internet penetration is close to 50% More than 6 million internet users, all searching for valuable information Around 70% mobile penetration rate; In Bucharest the penetration rate is >100% Broadband is cheap and every day hundreds of new subscriptions are made Romanians turn digital

4 Key benefits for your brand A cost-effective method to implement quickly an online promotion and comply with all the legal requirements (making the official regulation publicly available, etc) A simple tool that enables advertisers to take an offline promotion and make it available on the internet –No need to build dedicated micro-sites –No need to spend heavy money on media in order to advertise your promotion’s website and drive consumers to it Quick access to highly responsive consumers

5 Key benefits for your brand If you run a small, local promotion, for which you don’t have too much budget to spend, this is a simple way to attract people. There is no need to invest money on media. You just made the promotion available to all our website’s users If you run a big, national promotion, you can inform consumers how to attend, the detailed rules and the prizes with far more details than you can afford in ATL communication. The cost for that is far much lower than a traditional info line

6 Special projects (available) You can announce some local events on the main page of the website You can sponsor one of the top 8 site recommendations (these recommendations are displayed on the front page and refer to the most “popular” active promotions) Banner advertising on the website Site branding Sponsored search results (e.g. when a consumer searches for a TV promotion, you can display a sponsored result for a DVD)

7 Special projects (coming soon) Insert (banner or advertorial) in the weekly personalized newsletter sent by the site (consumer receives content only based on his interest) Direct mailing to all consumers database with interest in your category

8 Sponsored questionnaires (coming soon) This is data available only to your brand Registered consumers get the opportunity to receive an incentive, if they fill-in a certain questionnaire (e.g. entering the promotion without purchasing the product, dedicated promotion – e.g. enter product barcode and answer validation questions, etc) You can use the collected data for statistical analysis, to build consumer profiles or to run cross-sell offers (e.g. send plasma TV offers to people who answered in the questionnaire they own a home cinema!)

9 Rate cards (sponsorship mode) Listing a promotion on the website, posting regulation, winners, forum, prizes, rating –600 RON (for a maximum period of 2 months) –100 RON (each additional month) Exclusivity in the category –x5 (for promotion listing only)

10 Rate cards (sponsorship mode) Leader board 728 x 90 px 350 RON per month (video banner + 20%) Square 300 x 250 px / 400 RON per month (video banner +20%) Text ad 100 RON per month Your promotion here (placeholder 2) 200 RON per month

11 Rate cards (sponsorship mode) Your promotion here (placeholder 3) 150 RON per month Your promotion here (placeholder 4) 150 RON per month Your promotion here (placeholder 5) 125 RON per month Your promotion here (placeholder 6) 125 RON per month Your promotion here 100 RON per month Your promotion here 100 RON per month Sky Scraper (160x600) 250 RON per month

12 Last, but not least Thank you for your attention And if at any time you have questions, please contact us –By phone at or –Or by at


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