Presentation on theme: "Actions for Alsager. Place branding and communication ▪ Consumers have an individual relationship with locations ▪ However, the place does need to organise."— Presentation transcript:
Place branding and communication ▪ Consumers have an individual relationship with locations ▪ However, the place does need to organise for speciality, shopping or convenience. If consumers are going to make place not just store or brand decisions.
Place branding and communication ▪ All place stakeholders need to communicate (producers, consumers and facilitators) ▪ Cooperation, co-creation and collective identity
Opening Hours ▪ Establishing need to change/concentrate opening hours with community ▪ Persuading retailers etc. to change opening hours ▪ Communicating activity hours with catchment
Opening Hours ▪ Encouraging catchment to use extended activity hours ▪ Communicating results of changed hours ▪ Using results to attract new investment and businesses to the centre
Specialist horizontal channel ▪ More than just retail ▪ Experiential ▪ Individually tailored ▪ Engaging all the community ▪ Increasing dwell time
But………. ▪ How can ‘It’s All About Alsager’ build its awareness in the ‘real world’? ▪ How can ‘It’s All About Alsager’ include more people? ▪ How can ‘It’s All About Alsager’ address the 25 priorities?
Priorities ▪ Widen the network ▪ Develop a physical identity ▪ Identify benefits for contributors ▪ Build consensus through participation ▪ Monitor and report change ▪ What next?
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