1. Retailing Chapter Focus: Retail Channel Strategy PLC Implications Service Strategies Retail Branding Retail Evolution & Shopping Experience

2. Retail Channel Design Exclusive Distribution… restricted distribution to reinforce image or provide enhanced service support Intensive Distribution… universal distribution typical of convenience products or services Selective Distribution… targeted distribution Introduction Growth Maturity In general ….. There are exceptions!

3. Retail Service Strategy Exclusive Selective Intensive Full Limited Self Service Service Service XX

4. The Power of Retail Brands Committed Customers Satisfied Customers “Surfers” Brand BrandBrand Brand Awareness Differentiation Superiority Loyalty Premier Brand Brand Assets Customer Assets

5. Retail Life Cycle Value-retail Centers On-line Retailers Single Brand Stores Single price stores Factory outlet stores Warehouse Clubs Fast Food Outlets Convenience Stores Super Markets Department Stores Malls Catalog Retailers General Stores Introduction Growth Maturity Decline

6. Retail Shopping Experience Atmospherics … study of the effect of the physical environment on consumer mood, attitude and behavior. The Shopping Experience: In-Store -- Interactive Theatre Deliver Entertainment and Experiences On-Line -- Convenience and Cost Comparison