3 Strapline clue to story - play on words/ pun. Conventional shape -portraitGraphic:Pose?Knives Knife thrower Kitchen Knives. Heightened /exaggerated perspective focuses on Rat.Fork - Cheese Stereotypical food of Rat/mouse.Central image? Appealing to audienceBrand logo, safe family viewingPixar subsidiary of DisneySetting ?Font -Classy food French? – branding, logo?Play on words Ratatouille.Foreground, tiles ?No Production credits-Teaser ?Release date- holidays.
6 Dressed in stereotypical Bond outfit Setting International Glamorous Facial expressionintenseseriousdangerousmeans businessDressed in stereotypical Bond outfitSettingInternationalGlamorousCould be anywhereRule of thirds evidentLoose tie - no longer playing by the rulesColour – greysignifiesDark, violent, action packed, seriousIndirect lookSFocused on his eyes targetBody languagesignifiesMoving towards his target & not to be messed with.GunMacho, genreJames Bond’s trademark guniconShe’s not happy – why ?Not usual Bond girlSSerious, not part of his planLooks like she is passive & not clear if she is a ‘goodie’ or ‘baddie’Romance/Love interestProducers‘Presents’new BondChange of image andMuch ‘darker’ themesJames Bond iconographyBilling blockSBarely legible - the film/007 brand sells itself. Actors not importantProduction company007 most prominent part of text x3Target audienceDVD cover/ Poster targeted at men & women – VERY sexy + Alpha maleProduced usingGCI/Desktop publishingEnigma = who is he after?Internet siteRelease date
7 Clues to narrative/story Sequel- next in series?Rule of three stillappliesWhat is theEnigma ?Bow Tie done upFormal timesDinner suit—iconic imageSexist?/Sexually explicit—but can get away with it because they are drawn—today would suggest adult themed filmFacial expressionSlightly humorous, not seriousTrademark gunMachoClues to narrative/storyInternational setting as usualaction, thrills, genreDVD cover/ Poster drawn and painted(no computers)Less sophisticated than modern DVD cover/ Poster—painted & printedSexy, fun, suave.Glamorous, much less dangerous than Daniel Craig.A-List actorMarketingLandscape layoutDirectAppeal to audience which is maleSurrounded by fantasy womenhe’s in controlBooks were famous & used as a marketing tool.Target audience = menBilling block § much less infoIconic symbolUSP—new technology at the timeProducersUses Russian symbolProduction companyCould symbolise blood, violence & the Red Army!Red § RussiaRussia
8 Designing a Movie DVD cover/ Poster/ DVD Cover “Writing”toPersuade
9 TaskImagine that a Movie Company has asked you to create a DVD cover/ Poster to advertise their latest release.You have got to Design and Create a Movie DVD cover/ Poster for a movie of your choice.
10 Before you can begin designing the Movie DVD cover/ Poster you need to do a bit of research. Collect images of DVD covers/ DVD cover/ Posters, you can either find them on the Internet or take photos of themFor your DVD covers/ DVD cover/ Posters you have found, say what you like and dislike about them and why.
11 Now that you know what makes a good DVD cover/ Poster, you need to design one. 3. Think of your favourite Movie or choose a Movie that has just come out.4. Write down what things you will need to include in your DVD cover/ Poster, remember it is to advertise the movie.5. Create your Movie DVD cover/ Poster, you can either use the computer or if you want you can draw one using Pencils and Paper.
13 Deadline You will need to hand in: Your Research, this should be your 10/5 DVD covers/ DVD cover/ Posters you collected and a report saying what you liked and disliked about them.List of the Information you want on your own Movie DVD cover/ Poster.Your own Movie DVD cover/ Poster.Remember you don’t have to do it on a computer, but it would be nice if you did.
15 Report Finally a 400 -700 word report Your report should evaluate your task in relation to the aims of the project.Comment on ideas for promoting and distributing your film and any issues that your production might raise for it’s audience. E.g. How will it attract that target audience?Does your DVD cover/ Poster show the genre/s of the film? What aspects work particularly well? Why?What else is there about the film that will attract the audience: Director, Stars, Soundtrack. etc.