Presentation on theme: "Understanding the Unique Elements for Outdoor Digital Sign Deployment Robert Molloy, President CyberResearch, Inc. Branford, CT USA Presented at the Digital."— Presentation transcript:
Understanding the Unique Elements for Outdoor Digital Sign Deployment Robert Molloy, President CyberResearch, Inc. Branford, CT USA Presented at the Digital Signage Show New York, New York November 11, 2009
Robert Molloy, President CyberResearch, Inc. Branford, CT USA Presented at the Digital Signage Show New York, New York November 11, 2009
Understanding the Unique Elements for Outdoor Digital Sign Deployment
Outdoor sunlight readable displays. Consumer LCD displays. Commercial digital information displays/DID. Cost vs. Performance Industrial Displays. What’s The Difference?
Sunlight Readability An LCD Display can appear “washed-out” because of high ambient light levels.
Sunlight Readability Active Display Enhancement The more heat that is generated by the by the backlight the more power will be consumed by the temperature control system in its efforts to cool the backlight. If you double or triple the brightness of the backlight, you will also double or triple the energy consumption of the backlight. You will also double or triple the amount of heat generated.
Learn more… Google “LCD optics 101 by 3M” Each time light passes from one medium to another (i.e. from air to glass or from glass to air), 4% of the light is reflected. In a monitor with anti- reflection coated glass, over 8% of incident light is reflected( left) versus only 0.2% with AR-Bonding (right). Note: Without the benefit of either anti-reflection coated top glass or AR Bonding over 12% of incident light is reflected Passive Display Enhancement Sunlight Readability
ck What does it takes to build a rugged sunlight readable digital signage display which can withstand the demands of all-weather outdoor 24/7 operation (including solar radiation, heat, cold, dust, wind, rain and snow) ? Mechanical Design
Modular easy to service components and remove internet based performance monitoring systems can help ensure trouble free operation. Field Serviceability
Installation Considerations Careful consideration should be given to orientation, tilt and shading. Smart location can prolong LCD life. Improve image viewing quality. Reduce long term operation and maintenance cost.
A rule of thumb is that for a display in direct sunlight, approximately 1/3 of the heat is generated by the backlight and 2/3 by solar radiation. The greater the power consumption the more it will cost to power the display over its lifetime. Solar powered energy efficient outdoor sign protect the environment and save money Most cost effective passive display enhancement is shade Go Green Conserve Energy and Save Money
Benefits of Digital Signage Deliver targeted promotions at the right time and place. Personalize your communications on a one-to-one basis. Engage your customer and reduce perceived wait times. Provide compelling content to enhance the “customer experience”. Build your brand and generate more repeat business.
Drive-thru Menu Boards Gas Station / Convenience Stores Outdoor Dining / Sports Bars Food Service / Cafeterias QSR Preview Menu Boards & Kiosks
Theme Parks / Way Finding Hotel / Casino / Race Track Golf Course / Rock Concerts Performing Arts / Theaters / Museums Sports Stadiums / Arenas / Events
Airport Facilities Highway Toll Plaza Bus Shelter Street Furniture Cruise Ship / Ferry Docks Train / Subway / Bus Stations
Retail Digital Signage University Campus Trade Shows / Exhibit Halls House of Worship / Hospitals Shopping Malls
Public Buildings / Parking Lots R&D Laboratories / Training Simulators Petrochemical / Offshore Platforms Manufacturing / Process Control Military Bases / Hospitals
Cost vs. ROI It’s all about the “customer’s experience” and optimizing the business process. Target high ROI applications. Don’t just thing reduced cost. Also think increased top-line revenue and bottom-line profit.
If you have an application with high ROI potential, you can’t afford to delay the start of your learning curve. Summary Start Small but Think Big…….. the Important Thing is to Start Imagine the possibilities.