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3M Building Window Films. Who we are  Diversified technology company  $30.9 bn, more than 55,000 products, 88,000 employees  Window Film business lies.

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Presentation on theme: "3M Building Window Films. Who we are  Diversified technology company  $30.9 bn, more than 55,000 products, 88,000 employees  Window Film business lies."— Presentation transcript:

1 3M Building Window Films

2 Who we are  Diversified technology company  $30.9 bn, more than 55,000 products, 88,000 employees  Window Film business lies in the Renewable Energy Division of 3M  Inventor of Window Films in 1966  #1 Window Film manufacturer globally

3 What we do First choice supplier of highly engineered and innovative solar control and safety & security window films… …which help solve glazing problems of glare, heat and fading whilst also helping reducing energy costs… …and protect people and assets from glass shatter, blast and other damage, either deliberate or accidental.

4 7 Wonders of Window Film  S – Safety & security  H – Heat gain reduction  A – Appearance  G – Glare reduction  P – Privacy  I – Insulation  F – Fade protection

5 Solar control in focus 1. Energy conservation 2. Increased comfort 3. Fade reduction 4. Glare and reflection reduction

6 1. Energy conservation  Heating, air-con and lighting have significant impact on buildings running cost  Power and heating costs increasing  Thermal load of a building can increase up to 60% in the summer  3M solar control film reduce solar heat gain by up to 77%  Significantly reduce dependency on air conditioning, heating, blinds and lighting

7 2. Increased comfort  Keeping a building comfortable difficult with sunlight and heat  3M solar control films reduce heat of the sun resulting in greater occupant comfort  Ideal working environment is neither too hot nor too cold, with optimum use of natural lighting  For each degree above 24ºC, productivity is reduced by up to 5%  3M solar control film allows you to create the optimal, comfortable environment

8 3. Fade protection  Ultra violet light responsible for the fading of colours and degeneration of materials  3M solar control film reduces the damaging rays by up to 99.9%, substantially slowing down the fading process  3M solar control films protect displays in shop windows, galleries, and furniture, prolonging life and vibrancy of your assets

9 4. Glare and reflection reduction  Working at a computer or watching a screen with light on the surface is frustrating  By significantly reducing glare, 3M solar control film reduces eyestrain  Because the use of metal is avoided in many of our films, they are barely visible with no unwanted internal or external reflection  Appearances left unchanged, building and views inside and out attractive as they were before

10 3M Solar Films

11 Unprotected glass vs Window film applied glass

12 3M Solar Control Window Films 1. Prestige Series 2. Night Vision Series 3. Traditional Solar Series

13 1. Prestige Series  Multi layer optical film with hard coat on top  Acrylic adhesive and polyester release liner  Names indicate visible light transmission and performance  High luminous efficiency (visible light transmission to solar performance)  Metal free product  No corrosion  No radio interference

14 2. Night Vision Series  Metalized PET layer with ceramic nano-particles and hard coat  Acrylic adhesive and polyester release liner  Names indicate visible light transmission and performance  No interior reflection or mirroring  Long durability

15 3. Traditional Solar Series  Metalized polyester layer with hard coat  Acrylic adhesive and polyester release liner  Names indicate appearance, visible light transmission and performance  Effective solar gain reduction

16 3M Solar Films-Product Lines

17

18 Energy Conservation:

19 Market Facts

20 Turkey Flat Glass Demand : 1200MM sq feet %87 of glass demand is for building applications %60 of building glass applications is windows %77 of building windows is clear. Most of the building windows are double paned (factors as 0.5 to window film applications) Market Potential Building Window Films 1200MM sq feetX 87%X 77% X 60% X 1,5$/ sq feetX 0,5 Market Universe = $ 362M Entitlement = 5% penetration $ 362M X 5% = $ 18M

21 Building Film Market Country Competitive Landscape Key Players Building Film Market Share Company 119%19% Company 29%9% Company 328% Company 44%4% Rest of Market40% Total:100%

22 Pyramid Presence Competitive Platforms Comments Tech.Distrib.Cost Guerant ee People Brand & Mrktg Company 1  No application guarantee Company 2  Strong dist. network  Application guerantee Company 3  Has dedicated sales team. Company Competitive strength Competitive weakness Portfolio Coverage Market Analysis– Building Films

23 Market Snapshot Building Window Films COST BRAND AWARENESS QUALITY PRODUCT GUARANTEE APPLICATION GUARANTEE Company 1 Company 2 Company 3 Company 1 Company 3 Company 2 Smaller Players

24 Building Window Films Commercial Window Films Residential Window Films Way-to-market Strategy Smaller volume projects Mainly end users go to distributors and demand 3M window film Smaller volume projects Mainly end users go to distributors and demand 3M window film Bigger volume projects Architectural firms Civil engineering firms Shopping malls Restaurants & Cafes Bigger volume projects Architectural firms Civil engineering firms Shopping malls Restaurants & Cafes

25 Decision-making for different customer segments Building Window Films Why use building window films ? Prevent solar heat gain ; Decrease energy costs Shopping malls, plazas and hotels A: Prestige Series B:Night Vision Series C:Silver20 A: Prestige Series B:Night Vision Series C:Silver20 Prevent fading Shop displays PR 70 (High light transmission ratio) PR 70 (High light transmission ratio)

26 Our Case Study

27  What kind of additional benefits could be wanted in solar window films? Product Innovations?  Privacy?  More effective energy conservation?: Innovation: Pipeline

28 One Example

29  What kind of additional market segments could use solar window films? What kind of other applications could be done for energy conservation?  Public Opportunities: Smart buildings & Energy savings? Innovation: Other Applications

30


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