1. Unit 6: About marketing and marketing mix, marketing communications and promotional tools-vocabulary

2. About marketing and marketing mix, marketing communications and promotional tools marketing,n. the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policythewaysinwhichacompany encouragespeopletobuyitsproductsby decidingonpricetypeofcustomerand advertisingpolicy the firm’s new director of marketingthefirm’snewdirectorofmarketing a marketing campaignamarketingcampaign

3. About marketing and marketing mix, marketing communications and promotional tools mutual,adj. felt or done in the same way by each of two or more peoplemutual respect/support/understandingfeltordoneinthesameway byeachoftwoormorepeoplemutual respectsupportunderstanding Our relationship was based on mutual distrust.Ourrelationshipwasbasedonmutual distrust stallholder,n. someone who sells things at a stall, especially in a marketsomeonewhosellsthingsat astallespeciallyinamarket

4. About marketing and marketing mix, marketing communications and promotional tools marketer,n. someone whose job involves encouraging people to buy a particular company’s products, by deciding the price, type of customer, and advertising policysomeonewhosejobinvolves encouragingpeopletobuyaparticular companysproductsbydecidingtheprice typeofcustomerandadvertisingpolicy on the payroll-employed by a particular companyemployedbyaparticular company They have approximately 100 employees on the payroll.Theyhaveapproximatelyemployees onthepayroll

5. About marketing and marketing mix, marketing communications and promotional tools marketing mix-product,place,promotion and price (people,process,physical evidence) fringe elements (benefits)-something that you get in addition to your salary, for example a carsomethingthat yougetinadditiontoyoursalaryfor exampleacar any extra thing that you get unexpectedlyanyextrathingthatyougetunexpectedly appealing,adj. attractive

6. About marketing and marketing mix, marketing communications and promotional tools reliant on,adj. depending on someone or somethingdependingonsomeoneor something We’ve become completely reliant on our car since we moved out of the city.We’vebecomecompletelyreliantonour carsincewemovedoutofthecity customers-people who buy products consumers-people who use or consume products

7. About marketing and marketing mix, marketing communications and promotional tools AIDA-attention, interest, desire action promotion,n. the process of attracting people’s attention to a product or event, for example by advertisingtheprocessofattracting peoplesattentiontoaproductorevent forexamplebyadvertising a ban on the promotion of tobacco productsabanonthepromotionoftobacco products the budget for advertising and promotionsthebudgetforadvertisingandpromotions promotional mix-advertising, sales promotion, personal selling and PR

8. About marketing and marketing mix, marketing communications and promotional tools inter alia-(Latin)-among other things groom,v. to prepare someone for a particular job or activity by giving them special training and attentiontopreparesomeonefora particularjoboractivitybygivingthem specialtrainingandattention The 15-year-old schoolgirl is being groomed for stardom.The15-year-oldschoolgirlisbeing groomedforstardom