Presentation on theme: "What is Marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges."— Presentation transcript:
What is Marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing starts with people Customer: anyone who buys or rents goods or services Consumer: the person who uses the goods or services Market: all the potential customers and consumers for the good or service
II. The Market Place Commercial environment where we make exchanges. Money is exchanged for goods and services.
Types of Marketing Micromarketing: how products are conceived, promoted, priced and distributed in individual marketing situations Macromarketing: the process that directs the flow of goods and services in a community
Types of Organizations Profit Organizations :businesses that exist to serve customers and thus earn profit (the difference between the amount of money a business brings in and the amount it spends). Nonprofit Organizations: consists of marketing activities conducted to achieve some goal other than profit.
The Marketing Concept The idea of fulfilling the wants and needs of customers at a profit (or other gain for nonprofit org.) A. Ethics and Marketing Concept: Guidelines of behavior designed for organizations and their employees in their role as marketers A. Ethics and Ma
The Marketing Mix a. Product: something produced, manufactured or obtained b. Price: set amt. of $ for the sale of something c. Place: location used for special purpose d. Promotion: attempt to increase sale of something
Functions of Marketing Product Service Management Assisting in the design and development of products and services to meet customers needs Distribution Best method for customers to locate, obtain and use products and services Selling Direct, personal communications to assess needs
Functions of Marketing Marketing-Information Management Obtaining, managing and using market information to improve decision making Financing Budgeting marketing, obtaining financing, provide financial assistance to customers Pricing Establishing and communicating value of products or services Promotion Advertising other promotional activities