Presentation on theme: "What is Marketing. The process of planning and"— Presentation transcript:
1 What is Marketing. The process of planning and What is Marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
2 Marketing starts with people Customer: anyone who buys or rents goods or servicesConsumer: the person who uses the goods or servicesMarket: all the potential customers and consumers for the good or service
3 II. The Market PlaceCommercial environment where we make exchanges. Money is exchanged for goods and services.
4 Types of MarketingMicromarketing: how products are conceived, promoted, priced and distributed in individual marketing situationsMacromarketing: the process that directs the flow of goods and services in a community
5 Types of Organizations Profit Organizations :businesses that exist to serve customers and thus earn profit (the difference between the amount of money a business brings in and the amount it spends).Nonprofit Organizations: consists of marketing activities conducted to achieve some goal other than profit.
6 The Marketing ConceptThe idea of fulfilling the wants and needs of customers at a profit (or other gain for nonprofit org.)A. Ethics and Marketing Concept: Guidelines of behavior designed for organizations and their employees in their role as marketersA. Ethics and Ma
7 The Marketing Mixa. Product: something produced, manufactured or obtainedb. Price: set amt. of $ for the sale of somethingc. Place: location used for special purposed. Promotion: attempt to increase sale of something
8 Functions of Marketing Product Service ManagementAssisting in the design and development of products and services to meet customers needsDistributionBest method for customers to locate, obtain and use products and servicesSellingDirect, personal communications to assess needs
9 Functions of Marketing Marketing-Information ManagementObtaining, managing and using market information to improve decision makingFinancingBudgeting marketing, obtaining financing, provide financial assistance to customersPricingEstablishing and communicating value of products or servicesPromotionAdvertising other promotional activities