1. What is Marketing. The process of planning and
What is Marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

2. Marketing starts with people
Customer: anyone who buys or rents goods or services
Consumer: the person who uses the goods or services
Market: all the potential customers and consumers for the good or service

3. II. The Market Place
Commercial environment where we make exchanges. Money is exchanged for goods and services.

4. Types of Marketing
Micromarketing: how products are conceived, promoted, priced and distributed in individual marketing situations
Macromarketing: the process that directs the flow of goods and services in a community

5. Types of Organizations
Profit Organizations :businesses that exist to serve customers and thus earn profit (the difference between the amount of money a business brings in and the amount it spends).
Nonprofit Organizations: consists of marketing activities conducted to achieve some goal other than profit.

6. The Marketing Concept
The idea of fulfilling the wants and needs of customers at a profit (or other gain for nonprofit org.)
A. Ethics and Marketing Concept: Guidelines of behavior designed for organizations and their employees in their role as marketers
A. Ethics and Ma

7. The Marketing Mix
a. Product: something produced, manufactured or obtained
b. Price: set amt. of $ for the sale of something
c. Place: location used for special purpose
d. Promotion: attempt to increase sale of something

8. Functions of Marketing
Product Service Management
Assisting in the design and development of products and services to meet customers needs
Distribution
Best method for customers to locate, obtain and use products and services
Selling
Direct, personal communications to assess needs

9. Functions of Marketing
Marketing-Information Management
Obtaining, managing and using market information to improve decision making
Financing
Budgeting marketing, obtaining financing, provide financial assistance to customers
Pricing
Establishing and communicating value of products or services
Promotion
Advertising other promotional activities

10. You are a part of Marketing