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An Introduction to Integrated Marketing CommunicationsChapter 1 An Introduction to Integrated Marketing Communications
Chapter 1 - Learning ObjectivesUnderstand the concept of integrated marketing communications (IMC) Identify the components of the promotional mix Explain the IMC Planning Model
Integrated Marketing Communications (IMC)the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message
Promotional Mix Advertising Direct MarketingInteractive/Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling
IMC Planning Model Step 1 – Review marketing planStep 2 – Analysis of promotional program situation Step 3 – Analysis of communications process Step 4 – Budget determination Step 5 – Develop IMC program Step 6 – Integrate & implement communications strategies Step 7 – Monitor, evaluate & control IMCs program
The 4 P’s of Marketing consumer The Marketing Mix.
Applying Integrated Marketing Communication to Social Marketing Jyotika Ramaprasad College of Mass Communication and Media Arts Southern Illinois University.
Copyright © 2010 by Nelson Education Ltd. Chapter 14 Basic Version Integrated Marketing Communications.
Chapter 01 An Introduction to Integrated Marketing Communications.
Integrated Marketing Communications Strategy
What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties.
McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 16 An Overview of Marketing Communications.
Integrated Marketing Communications Chapter Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.
Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 16: Promotional Planning for Competitive Advantage Introduction to Designed & Prepared by.
Part One: Integrated Marketing Communications and Its Role in Brand-Equity Enhancement Chapter One: Overview of Integrated Marketing Communication.
Chapter 14 Promoting Products.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.
Chapter 14 Integrated Marketing Communication Strategy.
Copyright © 2015 McGraw-Hill Education. All rights reserved
Developing a Promotional Mix. Objectives List (in order) the steps of developing a promotional mixList (in order) the steps of developing a promotional.
1 Matakuliah:G0492 / English for Advertising Tahun: 2005/2006 Advertising Planning and Strategy Strategic planning The Marketing Plan The Advertising Plan.
Chapter Seven Marketing, Advertising, and IMC Planning
MKTG Integrated Marketing Communications Spring 2007.
An Introduction to Integrated Marketing Communications.
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