1. Welcome to e BRANDkit™ Online Tutorial Click on a topic NEXT LOGIN HOME PAGE AND NAVIGATION IMAGE LIBRARY CREATIVE WORKS (CWDL) PROMOTIONS CO-OP MATERIALS PRODUCT TAGS ( e TAG) PRODUCT TAGS ( e TAG) BUILDING PRINT MATERIALS AD ARCHIVES AGENCY LOGIN SPECIAL PROGRAMS e BRANDkit™ SUPPORT e BRANDkit™ SUPPORT QUICK REFERENCE GUIDE

2. NEXT PREVMENU Login to Whirlpool Web World or your dealer back room and click the e BRANDkit™ link Dealer Back Room (if applicable) There are two ways to get to e BRANDkit™… Whirlpool Web World whirlpoolwebworld.com

3. NEXT PREVMENU Login to e BRANDkit™ with your Whirlpool Account Number (“sold to” number) in both fields NOTE: DO NOT use your Webworld Username at e BRANDkit™

4. NEXT PREVMENU Select the brand you want to work with

5. NEXT PREVMENU From the Home Page, you can: Download ad imagery Preview upcoming CoMarketing and National Consumer promotions Build ads from pre-designed templates Order co-op TV spots and download radio scripts Build in-store product tags Order POS materials From the Home Page, you can: Download ad imagery Preview upcoming CoMarketing and National Consumer promotions Build ads from pre-designed templates Order co-op TV spots and download radio scripts Build in-store product tags Order POS materials

6. NEXT PREVMENU Use the main navigation bar to go to any of the key features of e BRANDkit™. This navigation bar is available from any e BRANDkit™ screen.

7. NEXT PREVMENU For help, use Help and FAQs, or call the help line Monday- Friday 9am-5pm ET.

8. NEXT PREVMENU Use the bottom navigation bar to jump to other Whirlpool Corporation tools to support your advertising and sales efforts.

9. NEXT PREVMENU The Image Library e BRANDkit™ features an extensive image library. Here you can download elements to use in your ad layouts.

10. NEXT PREVMENU …or select search criteria from easy-to- use pull-down menus. Type in a model number or keyword and click GO...

11. NEXT PREVMENU From the results page you can preview images, download images to your computer, or add a group of images to your cart.

12. NEXT PREVMENU Clicking Preview brings up a screen with more detail. From here you can: 1.Right-click the picture to download a low-res version 2.Download the high-res version 3.Add the image to your cart Clicking Preview brings up a screen with more detail. From here you can: 1.Right-click the picture to download a low-res version 2.Download the high-res version 3.Add the image to your cart 1 1 2 2 3 3

13. NEXT PREVMENU If you have added images to your cart, access the cart by clicking View Cart.

14. NEXT PREVMENU From the Cart screen, you can: 1.Download or remove the images, or 2.Click Get Items to email the images From the Cart screen, you can: 1.Download or remove the images, or 2.Click Get Items to email the images 1 1 2 2

15. NEXT PREVMENU If you selected Get Items, fill in up to three email addresses and click Submit. An email will be sent with a link back to these images.

16. NEXT PREVMENU 1.Selecting Download brings up the Windows download box. 2.Tell the system where to Save the file and it will download to that location on your computer. 1.Selecting Download brings up the Windows download box. 2.Tell the system where to Save the file and it will download to that location on your computer. 1 1 2 2

17. NEXT PREVMENU The e BRANDkit™ image database includes product blocks developed specifically to support your advertising…

18. NEXT PREVMENU …a variety of Hero Story sidebars to feature Whirlpool brand product innovations in your ads…

19. NEXT PREVMENU Brand Logos …and a wealth of additional imagery to support your advertising efforts. Kitchen Shots

20. NEXT PREVMENU In addition to a wide range of ad imagery, e BRANDkit™ includes a link to the Whirlpool Corporation Creative Works Digital Library …

21. NEXT PREVMENU Use Creative Works Digital Library for imagery not found at e BRANDkit™, including:  Additional kitchen shots, laundry shots and other beauty shots  Additional logos  Product imagery without feature/benefit copy  Product and panel close-ups

22. NEXT PREVMENU The link to Creative Works Digital Library (CWDL) brings up the Keyword/Favorite Search screen. Enter a model number or keyword to find images...

23. NEXT PREVMENU …or select Advanced Search to specify parameters for a search.

24. NEXT PREVMENU At the Advanced Search screen, select the parameters you would like to use for the search.

25. NEXT PREVMENU Once you’ve found the perfect image, select download to copy the file to your computer.

26. NEXT PREVMENU To learn more about CWDL, visit the site and click this section for online training.

27. NEXT PREVMENU Promotions Materials for CoMarketing and National Consumer promotions are featured at e BRANDkit™ including…

28. NEXT PREVMENU Sell Sheets Pre-defined ad templates Radio scripts PDFs of materials to be shipped in POS kits Sell Sheets Pre-defined ad templates Radio scripts PDFs of materials to be shipped in POS kits

29. NEXT PREVMENU Click Preview Point-of- Sale Kit for an overview of POP materials for promotions.

30. NEXT PREVMENU Click the thumbnails to open.PDF files, including a printable rebate form.

31. NEXT PREVMENU …or get the information you need to order more materials

32. NEXT PREVMENU Alternately, use the Home Page or bottom navigation bar to jump to e STORE to order materials online.

33. NEXT PREVMENU Co-op Materials From the Co-op section you can build print ads, order TV spots or download radio scripts.

34. NEXT PREVMENU To order TV spots: 1.Preview available spots 2.Click to order a tape To order TV spots: 1.Preview available spots 2.Click to order a tape 1 1 2 2

35. NEXT PREVMENU Fill out the form and click Order. A tape will be mailed to you in 3-5 business days.

36. NEXT PREVMENU To download radio scripts: 1.Click the link to download the radio script in PDF format To download radio scripts: 1.Click the link to download the radio script in PDF format

37. NEXT PREVMENU And, the latest MAP documents and Co-op policy are always only a click away.

38. NEXT PREVMENU Build Print Materials

39. NEXT PREVMENU From either the Promotions Page or the Home Page you can build a print ad.

40. NEXT PREVMENU To begin, click to select either: 1.A template you can customize with your own choice of products, or 2.A template pre-populated with products. To begin, click to select either: 1.A template you can customize with your own choice of products, or 2.A template pre-populated with products. 1 1 2 2

41. NEXT PREVMENU Once the template has opened, you simply click buttons to add elements.

42. NEXT PREVMENU Click on a Hero Story to insert it into your ad.

43. NEXT PREVMENU Click on products to include them in your ad

44. NEXT PREVMENU Enter your store’s price for each model selected

45. NEXT PREVMENU Add your store information, including locations, logos and special graphics…

46. NEXT PREVMENU Once the ad is complete, click the “Save” button. e BRANDkit™ will then ask you to send an authorization e-mail.

47. NEXT PREVMENU At the authorization e-mail screen, enter an e-mail address to send a message requesting authorization of the ad for placement. If you are the authorizer of the ad, simply enter your e-mail address.

48. NEXT PREVMENU An e-mail notification is automatically sent to the e-mail address you entered. It includes a link to the ad, and requests the authorizer contact you within 24 hours with authorization to place the ad, or to request changes.

49. NEXT PREVMENU Now you can download the ad in eps, tif, pdf, or jpg formats… …Or, if the ad has been authorized, you can send a link to the publication. An e-mail requesting pickup will go out to the publication.

50. NEXT PREVMENU The publication clicks a link in the e-mail to come to the e BRANDkit™ Document Pickup Center where they can download the ad in eps, tif, pdf, jpg or gif formats

51. NEXT PREVMENU Custom ads can be used to support special promotions or for your day-to- day Co-op advertising needs

52. NEXT PREVMENU Building Product Tags

53. NEXT PREVMENU Dealer Back Room (if applicable) If you don’t have a Buying Group Back Room You can access e TAG from the home page or bottom navigation bar of e BRANDkit™ If you don’t have a Buying Group Back Room You can access e TAG from the home page or bottom navigation bar of e BRANDkit™ If you have a Buying Group Back Room You can get to e TAG through a link found at your Dealer Back Room If you have a Buying Group Back Room You can get to e TAG through a link found at your Dealer Back Room

54. NEXT PREVMENU  Build and print product feature tags for any Whirlpool, KitchenAid, Roper or Estate product  Pre-loaded product feature bullets save you time  A variety of professional-looking color templates are available  Easy point and click interface  Multiple sizes to meet all your in-store needs

55. NEXT PREVMENU From e BRANDkit™, use the home page or bottom navigation bar to jump to e TAG...

56. NEXT PREVMENU Select your Buy Group affiliation and the Whirlpool Corporation brand for the tag you would like to build…

57. NEXT PREVMENU …then click the 1-up, 2-up or 4-up button. NOTE: 2-up and 4-up options create copies of the same tag, not 2 or 4 different tags.

58. NEXT PREVMENU Select a category/ product to feature in the product tag

59. NEXT PREVMENU Use the default features or type in new bullet points

60. NEXT PREVMENU Select the featured color, as well as “also available” colors

61. NEXT PREVMENU Now download and print the product tag to your color printer

62. NEXT PREVMENU Use these eye- catching tags to draw attention to special pricing offers

63. NEXT PREVMENU Ad Archives Ads are saved in an archive. To access previously-built ads for editing or reference, simply select Ad Archives.

64. NEXT PREVMENU Click an ad ID number in the Ad Archives to open an ad for editing or downloading.

65. NEXT PREVMENU Agency Login If ads are built on your behalf by an agency or publication, they can access e BRANDkit™ at www.ebrandkit.com. They will need to enter your Sold To number to insure any ads they build are saved in your archive. For Buy Group agencies, please see your Whirlpool Account Manager for an e BRANDkit™ username, password and login information.

66. NEXT PREVMENU To get a Username and Password, click Sign Up Now…

67. NEXT PREVMENU …fill out the information and click Join Now. NOTE: Your agency will need to provide your valid Whirlpool Corporation Sold To number when signing up.

68. NEXT PREVMENU Special Programs Special programs and ad templates may be available for your use. These are frequently time-sensitive materials in support of a product launch or similar brand activity. The Special Programs link gives you access to these materials.

69. NEXT PREVMENU From the Home Page you can access the Special Programs section of e BRANDkit.

70. NEXT PREVMENU Preview program materials and build consumer merchandising pieces like direct mail. Product launch ad templates are also available in this section.

71.  Technical system support is available M-F, 9am – 5pm EST: –For e BRANDkit™ call 1.800.XXX.XXXX –For e TAG help call 1.800.XXX.XXXX –For e STORE help call 1.800.XXX.XXXX For more information on e BRANDkit™, e TAG, e STORE, CWDL, or for one-on-one training, contact your Whirlpool Account Manager PREVMENU