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CONFIDENTIAL WELCOME  Products  Introduction  Organization  Operations  Competition  Marketing  Personnel  Financial Analysis  Risk Analysis 

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Presentation on theme: "CONFIDENTIAL WELCOME  Products  Introduction  Organization  Operations  Competition  Marketing  Personnel  Financial Analysis  Risk Analysis "— Presentation transcript:

1 CONFIDENTIAL WELCOME  Products  Introduction  Organization  Operations  Competition  Marketing  Personnel  Financial Analysis  Risk Analysis  Conclusions

2 CONFIDENTIAL Sit ‘n Fit Fashions plans to provide readily available, functional, yet fashionable products to the wheelchair community and will strive to achieve high quality assurance and outstanding customer service while maintaining a strong financial structure and making solid, informed business decisions. INTRODUCTION Mission Statement

3 CONFIDENTIAL PRODUCTS v Jeans v Sweats v Dock Pants v Dress Slacks v Blazers & Jackets v Accessories v Expansion “ Bent” Design Wider Leg at Bottom Velcro  Closures Pull-On Wrist Straps

4 CONFIDENTIAL ORGANIZATION v History v Funding Options u SBIC Women’s Prequalification Loan u SBA “Low-Doc” Loan u Personal loans with company shares u Venture capital v Business Structure v Personnel Strategies v Assurances

5 CONFIDENTIAL OPERATIONS v Design v Assembly u Local subcontractors  Low overhead  No overstocking of slow turnaround items v Order Entry  Phone  Fax  Internet  Mail  v Distribution

6 CONFIDENTIAL COMPETITION v Rolli-Moden u Men’s and women’s clothing & accessories  Jeans: $55  Dress Slacks: $79  Sweat Pants: $29 - $35  Cotton Twill Pants: $55 u Wheelchair accessories, bathroom aids v wheelchairjeans.com  Jeans only - all $47.95 v Wearable Clothing Ltd.  European manufacturer;  Products not available on web site

7 CONFIDENTIAL COMPETITION cont’d v Advantages Over Competition u Lower price, higher quality, better availability  Lower overhead & high-demand products u Faster delivery  Local contractors means smaller, minimum cuttings u Consistent quality  Sizing, fabric weight, color, & content monitored by SNFF’s own production manager u Best customer service possible  12-hour toll-free number  Knowledgeable operators u More professional, fashionable clothing line

8 CONFIDENTIAL DEMOGRAPHICS v Market Size  1,417,800 wheelchair user in the U.S.  Over 10,000 handicap aid organizations  3,400 major rehab facilities  37,000 registered Occupational Therapists (OTs) & 7,000 Certified OT Assistants  7,600 to 10,000 new cases of spinal cord injury each year v Assumptions  2% response rate from end-users  50% of therapists will refer at least 5 end-users  $60 average order

9 CONFIDENTIAL MARKETING v Direct to End-User u Full-color catalog  Magazine advertising  Direct-mail solicitations  Trade shows u Web Site

10 CONFIDENTIAL MARKETING cont’d v Indirect to End-User u Inservice visits to hospitals, rehab centers, VA Medical Centers, disabled service organizations u Mailings to occupational therapists  OTs: an integral part of the SNFF team

11 CONFIDENTIAL PERSONNEL v Management u Lauren Godfrey u Hermine Godfrey v Employees u Office assistant and phone operators v Assembly Contractors u Production manager u Cut-sew-trim manufacturers v Business Advisors

12 CONFIDENTIAL FINANCIAL ANALYSIS v 3-Month Start-Up Expenses: $78,247 v Gross Profit Analysis u Cost of goods & labor: $10 - $16 u Mark-up: % u Product prices: $22 - $38 v Percent Sales Capture u Goal is to reach 5% of the market within 5 years  1,417,000 x.05 = 70,890 u Average person spends $948/yr on apparel  Customers will spend at least 1/4 on SNFF products ($237) u 70,890 x $237 = $16,800,000 by year six

13 CONFIDENTIAL FINANCIAL cont’d Sales of $30,000 (500 orders)/month break-even

14 CONFIDENTIAL RISK ANALYSIS v Competition u Limited u International v Going Global v Contractors as part of the SNFF Product Team

15 CONFIDENTIAL CONCLUSION v Start-Up Strategy u Small, household facility u Family operated  Lauren & Hermine responsible for all functions except subcontract manufacturing v Expansion u Expand wheelchair clothing line u Expand to include fashionable geriatric line v Exit Strategy u Eventually sell business

16 THANK YOU!


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