1. El Nuevo Día Apex Technologies Presents: Sponsored by: Coordinated by: Centro de Innovación Tecnológica Colegio de Administración de Empresas & Colegio de Ingeniería Universidad de Puerto Rico - Mayagüez

2. Students and teachers Identify, motivate and recognize the talents of our universities Consumer products based on Web 2.0 Applications and Open Systems To promote technological business development To promote interaction between the Academia, Government and the Private Sector to identify opportunities for collaboration to address technological challenges

3. The challenge is to create a Web Application that integrates at least three Programming Interfaces (API's) based on the categories: Photo, News, Labeling, Shopping, Video, Advertising, Social Communities and Recommendations The Application must be built with the content syndication interfaces of elnuevodia.com in an original Mashup to provide a compelling user experience.

4. Being a full-time student of a university in Puerto Rico Option to recruit a teacher(s) as mentor(s)Send requests and projects electronicallyFurther details on: www.apex.pr/reto2-0

5. use of state- of-the art tools and techniques Technical Innovation effective and innovative design User Experience secure, portable, scalable and profitable Commercial Potential clear, effective, efficient and robust solution Overall Quality

6. Panel volunteers invited: Mario Vecchi, President, Apex Technologies Carlos Mercado, VP Product Development, Apex Technologies Michael Novack, VP Multimedia, El Nuevo Dia Yamille Morales, Microsoft Martina Trucco, Region Lead Latinoamerica, HP Labs Open Innovation Office Guillermo Paz, President and Chief Creative Populicom

7. Team Winner $ 3000 per team member (maximum of $ 9000 per team) Chance of internship / job in Apex Technologies Presentation and promotion of the solution to the web page www.elnuevodia.com www.elnuevodia.com Participation at a conference for Microsoft Professional Developers 2009 in Los Angeles California (travel and hotel included) Microsoft Products per Team member (a maximum of 3 members) including in Polo-Shirt, Optical Mouse, MS Keyboard, Microsoft Camera, Backpack, Microsoft Encarta, Office Ultimate 2007, Microsoft Pen and Microsoft Mug. HP Compaq Business Notebook 6530b - Core 2 Duo P8400 / 2.26 GHz - Centrino 2 - RAM 2 GB - 120 GB HDD - DVD ± RW - GMA 4500MHD - Gigabit Ethernet - WLAN: 802.11 a / b / g / n (draft) - TPM - Vista Business / XP Pro downgrade, 1 year warranty 1 year subscription to the electronic version of El Nuevo Dia

8. Team Mentor Public recognition Microsoft products: Polo-Shirt, Optical Mouse, MS Keyboard, Microsoft Camera, Backpack, Microsoft Encarta, Office Ultimate 2007, Microsoft Pen and Microsoft Mug. HP Compaq Business Notebook 6530b - Core 2 Duo P8400 / 2.26 GHz - Centrino 2 - RAM 2 GB - 120 GB HDD - DVD ± RW - GMA 4500MHD - Gigabit Ethernet - WLAN: 802.11 a / b / g / n (draft) - TPM - Vista Business / XP Pro downgrade, 1 year warranty 1 year subscription to the electronic version of El Nuevo Dia

9. December 10, 2008 to February 4, 2009 Registration period Feb 9 2009 Acceptance of proposals Apr 30 2009 Deadline for delivery projects May 19 2009 Interviews with the jury May 24 2009 Final evaluation of the jury Jun 11 2009 Awards ceremony

10. Mario P. Vecchi Grupo Ferré Rangel Luis Gautier Lloveras Ricardo Chacón El Nuevo Día Carlos Mercado Miranda Apex Technologies Inc. Eva Z. Quiñones, Decana José A. Cruz, José M. Romaguera Colegio de Administración de Empresas - RUM Ramón E. Vásquez, Decano Colegio de Ingeniería - RUM

11. Yamille A. Morales PE Nyrmín Quintero Microsoft Martina Trucco Rosemara Meléndez Hewlett Packard

12. Important things for Web 1.0Important things for Web 2.0 It’s about "client-server" It’s about HTML It's about programming cycles and versions It’s about the web as packages of products and closed services It’s about "Home Pages" It’s about articles It’s about ads in major web sites (“The Center”) It’s about configurable on portals It’s about corporations It’s about content consumption It’s about the richness of the user experience in terms of content Foster monetization based on the user experience It’s about “peer to peer" It’s about XML It’s about the eternal Beta, agile programming models and improving the product It’s about exposing the products through open web services It’s about ”Social Networks/Blogs" It’s about user conversations It’s about distributing ads to long lines of sites (“The Corners”) It’s about pages created based machine learning It’s about communities It’s about content contribution It’s about the richness of the user experience through the use of community and collaboration Foster monetization separate from the user experience