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2011.11.17 Intergraph CAS © Websites and Online Redesign Creating Effective Websites and Online Presence for Intergraph CADWorx & Analysis Solutions’ Products
2011.11.17 Intergraph CAS © (Some of) What Makes a Good Website “Navigatable” –Have a sitemap –Have sensible links and flow from page to page –Try to have all links flow to/from the home page Relevant and unique content –Don’t copy. Goole knows and will ding you for it buy pushing you further down the page rankings Meta tags –Make sure you use them and they are pick up the keywords for the page Good internal links –Ideally (when space allows) these should be more than “click here” –i.e. “For more info click here: Whitepaper: Learn about CADWorx Isometrics” Good incoming links –From a highly ranked site or blog etc. i.e. www.coade.comwww.coade.com –From your blog –From your Facebook page etc. Proper use of HTML headings –Use H1, H2, H3 headings Use meaningful names for images, links etc. and tag all hyperlinked images –Not “12.jgp”, but “CADWorx-Plant-Layout.jpg” 2
2011.11.17 Intergraph CAS © Website Examples Home page 3 Use of Social Media What’s Happening Product links
2011.11.17 Intergraph CAS © Solutions Overview Page 4 Intergraph CAS solutions overview with product or suite synopsis Consistency Legible links to “product suite” information Legible links directly to “product” info
2011.11.17 Intergraph CAS © Product Suite Page 5 Consistency but with enough change to indivi- dualize the page Product suite overview with product synopsis Contains legible links to “product” info
2011.11.17 Intergraph CAS © Product Page 6 Feature SummaryProduct suite overview with UNIQUE product synopsis Product specific links
2011.11.17 Intergraph CAS © Working Example A working example of this mock site can be found here: ftp://email@example.com/!%20COADE%20Marketing%20!/WebSiteInfo/ICAS- Reseller-Example Copy to your hard drive for use/browsingftp://firstname.lastname@example.org/!%20COADE%20Marketing%20!/WebSiteInfo/ICAS- Reseller-Example Collateral for your website can be found in the product sheets, many of which are localized. These can be found here: ftp://email@example.com/!%20COADE%20Marketing%20!/Intergraph-Product- Factsheets ftp://firstname.lastname@example.org/!%20COADE%20Marketing%20!/Intergraph-Product- Factsheets The example website was done using “Web Page Maker”, which retails for about $50 http://www.webpage-maker.com/http://www.webpage-maker.com/ FTP info: user: dealer pass: dealer77070 FTP URL: ftp1.ftptoyoursite.comftp1.ftptoyoursite.com 7
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