1. Take Control of Your Healthcare Life!
MEASURE
LEARN
IMPROVE
REPEAT
Take Control of Your Healthcare Life!

2. UNIQUE MIX OF HEALTH & CONSUMER TECH EXPERTISE
Jed Katz
Jim Kean CEO | Founder
Brent Vaughan
COO | Co-Founder
Murdoc Khaleghi, MD
Medical Director
Laura Luppens VP of Finance
Healthcare Investment Banking
Curtis Feeny
Mike Maples

3. WellnessFX VISION Our Goal:
To make it easy and affordable for consumers to manage key areas of their healthcare lives
How We Do It: “Smart” profile driven profile driven transaction hubs that provide consumers with inexpensive access to:
Diagnostic and telehealth services,
Targeted health content,
HIPAA secure storage of their health info
The Prize:
Ownership 10’s of Millions cloud based health accounts, their data streams and transaction

4. POSITIONED FOR EXPLOSIVE GROWTH
Consumer-validated software platform
Sophisticated tiered product with multiple entry points and pricing levels
National footprint: telehealth & labs, state and federal compliance
Large scale affiliate partnerships and customer acquisition
Robust financial model near profitability $ $ $$
$$$
WellnessFX Net Promoter Score:
50%
Industry Average:
-5%
2012
2013
2014

5. SIGNIFICANT MARKET OPPORTUNITY

6. PRODUCT STRATEGY and DEMO

7. CLOUD-BASED HEALTH ACCOUNTS (CHAs)
Store: Centralized health information management – free!
Free upload of diagnostic data
Health questionnaire
HIPAA retrieval services
Store your health info
Transact health
services
Grow
your profile
Transact: Buy health related services– efficient and affordable!
Diagnostics
Telehealth consults
Supplements & vitamins
Other services
Grow: Richer health profile, more targeted
Easy access to targeted content
Personalized recommendations

8. PRODUCT ROADMAP TO DRIVE LCV & ACQUISITION
WELLNESSFX LICENSED PRACTITIONER NETWORK
Dieticians
Pharmacists
Sport & Performance
Wellness MDs
Nutritionists
DIAGNOSTICS
HISTORICAL DIAGNOSTICS REPORTS
DESKTOP AND MOBILE
FUTURE WellnessFX PROGRAM
AFFILIATE RELATIONSHIPS

9. LIVE DEMO

10. DIRECT HEALTH SERVICES FOR EVERYONE
KNOW YOUR
BIOMAKERS
EXPERT
CONSULTATIONS
OUR TIME,
YOUR TERMS
70% of data needed for accurate health diagnosis and management is in your blood. Good news: your blood cells regenerate every 120 days so you can quickly measure significant improvement from lifestyle and nutritional changes.
The WellnessFX health professional of your choice will analyze your lab results, answer your questions, and offer personalized recommendations. 
Enjoy your consultation from the comfort of your own home, at a time convenient for you.
TRACK YOUR
PROGRESS
SAFE & SECURE
OUR PROMISE
WellnessFX’s cutting-edge platform helps you track your progress over time and measure the effectiveness of actions you are taking to improve your health.
The WellnessFX Dashboard is a safe and secure web-based platform providing you with rich, understandable visualizations of your health data. Share it with the health professionals you choose.
We're focused on you. If you aren't satisfied, let us know how to make it right.

11. EFFICIENT AND AFFORDABLE
Check Availability in Your Area
WellnessFX Baseline includes:
Get Started today
A blood draw at a partner lab
Only $199*
A 20-minute health consultation with a practitioner you choose from our network”
See if WellnessFX is available in your area
Zip Code
Check
You lab results loaded into your private WellnessFX dashboard
*Upgrade to longer consults and/or medical consults (with board certified physicians) availability for purchase after you review your lab results. ü
Your satisfaction guaranteed

12. PRODUCT DEMO

13. PRODUCT DEMO
Convenient Online Consultations with Experts

14. PRODUCT DEMO
Learn to Improve

15. PRODUCT DEMO
Feedback and Request

16. CUSTOMERS LOVE OUR PRODUCT EXPERIENCE!
WellnessFX is the trusted health curator for our members
NPS Score
> 50%
JULIE STARRET
San Francisco | Crossfit Founder and Mother
ADAM NEIFFER
WellnessFX Member
“WellnessFX saved my life. Without it, I would have struggled through more specialist, different drug treatments and continued fatigue and ill health. Now I'm in control to optomize my health.”
“I learned more about my health in one consult [with WellnessFX] than I have in my entire life.”
Industry Avg
> -5%

17. CHANNEL and REVENUE EXPANSION

18. WFX PLATFORM: AN ENGINE FOR GROWTH
Financial Engine in Place
Revenue Per Customer Steadily Increasing (Mar13=$320/purchase)
Life Time Value increasing (Mar13=$170+)
Breakeven is approximately 14 months and $4 million away
Early Acquisition: Social influencers, earned media, health clubs
New features will open up acquisition and make WFX a blockbuster company

19. WELLNESSFX PILOT PHASE

20. MULTIPLE PRODUCT ENTRY POINTS MAXIMIZES $$$ YIELD
FREE DATA ACCOUNT
DIAGNOSTICS
TELEHEALTH
$6 annual revenue value for WFX
Profile driven content feeds from content partners
Encrypted, HIPAA compliant storage for sensitive health data
Creates upsell opportunities to value added products
Baseline (60%): $149 package fulfills “Annual Checkup” niche
Specialized Packages (10%): $400 packages targeting thyroid, lipids, inflammation
Sports Performance (25%): $539 package targeting athletic and training niche
Premium (5%): $1,900 executive physical package and for the Uber QSers
Average consult value of $99
Growing practitioner network
Includes primary care MDs, specialists and non-medical health practitioners

21. AVERAGE PURCHASE PRICE and $$$ YIELD INCREASES BY MONTH
Average purchase price has increased significantly in 2013
March up 55% over January average purchase price of $207
Largely due to launch of Performance and Thyroid packages on website

22. CPA TRENDING DOWN, LCV UP
CPA has been steadily trending downward as LCV rises.
By April we expect CPA to be $50 and LCV close to $150 or 3X
Investing more into B2C marketing will increase sales and show positive ROI
Projected spread 3x once available in 90% of markets
Current
CPA at $90
Projected $50
CPA by April

23. AFFILIATES CAN USE OUR PLATFORM
Consumers increasingly search health content to specifically solve a problem
Digital Health Companies looking to monetize user base beyond static content (103 million uniques)
Fitness aggregators want more monetization of users (30 million)

24. LABS: 72 M RECORDS and RELATIONSHIPS
Looking to consumerize:
WFX has contracts with LabCorp, Quest, and HDL
Quest and VA have expressed interest in integrating and co-promotion
Contacts with LifeLabs (Canada’s largest)

25. FINANCIALS

26. REVENUE and GROSS PROFIT

27. P&L: 2012A-2015E [Dollars in thousands) 2012 A 2013 E 2014 E 2015 E
Installed Base
1,793
62,783
693,827
1,240,087
Total # of Purchase
1,820
7,255
88,100
252,400
Revenue
$434
$1,531
$15,665
$27,720
Gross Profit
-$83
$631
$9,201
$18,973
Gross Margin
-19%
41%
59%
68%
Operating Expenses
Sales & Marketing
708
1,203
2,594
4,435
Engineering & Product
2,080
2,009
3,131
4,158
General & Administrative
1,492
1,738
2,612
3,881
Total Operating Expenses
$4,280
$4,950
$8,337
$12,474
Operating Income
-$4,363
-$4,319
$863
$6,499
Capital Expenditure
-24
-34
-136
-500
Cash Burn
-$4,387
-$4,353
$727
$5,999
Operating Expenses as a % of Revenue
163%
79%
17%
16%
480%
131%
20%
15%
344%
114%
14%
TOTAL OPERATING EXPENSES
987%
323%
53%
45%

28. FINANCING and USE OF PROCEEDS
Previous Capitalization
Series A & B raise = $5.8M
Raising $10M Series C
$3.5M raised, $6.5M remaining
Use of Proceeds:
Complete Nationwide expansion for Telehealth and Diagnostics
Affiliate Content and Freemium Product
Affiliate Supplements
Free WFX accounts for Laboratory Users
Asynchronous Product