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X www.wellnessfx.com/ Take Control of Your Healthcare Life! MEASURE LEARN IMPROVE REPEAT.

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Presentation on theme: "X www.wellnessfx.com/ Take Control of Your Healthcare Life! MEASURE LEARN IMPROVE REPEAT."— Presentation transcript:

1 x www.wellnessfx.com/ Take Control of Your Healthcare Life! MEASURE LEARN IMPROVE REPEAT

2 UNIQUE MIX OF HEALTH & CONSUMER TECH EXPERTISE 2 Jim Kean CEO | Founder Brent Vaughan COO | Co-Founder Murdoc Khaleghi, MD Medical Director Laura Luppens VP of Finance Healthcare Investment Banking Jed Katz Mike Maples Curtis Feeny

3 How We Do It: “Smart” profile driven profile driven transaction hubs that provide consumers with inexpensive access to: Diagnostic and telehealth services, Targeted health content, HIPAA secure storage of their health info The Prize: Ownership 10’s of Millions cloud based health accounts, their data streams and transaction Our Goal: To make it easy and affordable for consumers to manage key areas of their healthcare lives 3 WellnessFX VISION

4 Consumer-validated software platform Sophisticated tiered product with multiple entry points and pricing levels National footprint: telehealth & labs, state and federal compliance Large scale affiliate partnerships and customer acquisition Robust financial model near profitability 2012 4 POSITIONED FOR EXPLOSIVE GROWTH 20132014 50% Industry Average: $ $$ $$$ WellnessFX Net Promoter Score: -5% $

5 5 SIGNIFICANT MARKET OPPORTUNITY

6 x www.wellnessfx.com/ 6 PRODUCT STRATEGY and DEMO

7 Store your health info Transact health services Grow your profile 7 CLOUD-BASED HEALTH ACCOUNTS (CHAs) Transact: Buy health related services– efficient and affordable! Diagnostics Telehealth consults Supplements & vitamins Other services Store: Centralized health information management – free! Free upload of diagnostic data Health questionnaire HIPAA retrieval services Grow: Richer health profile, more targeted Easy access to targeted content Personalized recommendations

8 8 PRODUCT ROADMAP TO DRIVE LCV & ACQUISITION Dieticians Nutritionists Pharmacists Sport & Performance Wellness MDs WELLNESSFX LICENSED PRACTITIONER NETWORK DIAGNOSTICS HISTORICAL DIAGNOSTICS REPORTS AFFILIATE RELATIONSHIPS FUTURE WellnessFX PROGRAM DESKTOP AND MOBILE

9 x www.wellnessfx.com/ 9 LIVE DEMO

10 10 DIRECT HEALTH SERVICES FOR EVERYONE 70% of data needed for accurate health diagnosis and management is in your blood. Good news: your blood cells regenerate every 120 days so you can quickly measure significant improvement from lifestyle and nutritional changes. KNOW YOUR BIOMAKERS The WellnessFX health professional of your choice will analyze your lab results, answer your questions, and offer personalized recommendations. EXPERT CONSULTATIONS Enjoy your consultation from the comfort of your own home, at a time convenient for you. OUR TIME, YOUR TERMS WellnessFX’s cutting-edge platform helps you track your progress over time and measure the effectiveness of actions you are taking to improve your health. TRACK YOUR PROGRESS The WellnessFX Dashboard is a safe and secure web-based platform providing you with rich, understandable visualizations of your health data. Share it with the health professionals you choose. SAFE & SECURE We're focused on you. If you aren't satisfied, let us know how to make it right. OUR PROMISE

11 11 EFFICIENT AND AFFORDABLE A blood draw at a partner lab Your satisfaction guaranteed A 20-minute health consultation with a practitioner you choose from our network” You lab results loaded into your private WellnessFX dashboard Check Availability in Your Area WellnessFX Baseline includes: Get Started today Only $199* See if WellnessFX is available in your area *Upgrade to longer consults and/or medical consults (with board certified physicians) availability for purchase after you review your lab results. Zip Code Check

12 12 PRODUCT DEMO

13 13 PRODUCT DEMO Convenient Online Consultations with Experts

14 14 PRODUCT DEMO Learn to Improve

15 15 PRODUCT DEMO Feedback and Request

16 16 CUSTOMERS LOVE OUR PRODUCT EXPERIENCE! > -5% NPS Score > 50% Industry Avg WellnessFX is the trusted health curator for our members “WellnessFX saved my life. Without it, I would have struggled through more specialist, different drug treatments and continued fatigue and ill health. Now I'm in control to optomize my health.” JULIE STARRET San Francisco | Crossfit Founder and Mother “I learned more about my health in one consult [with WellnessFX] than I have in my entire life.” ADAM NEIFFER WellnessFX Member

17 x www.wellnessfx.com/ 17 CHANNEL and REVENUE EXPANSION

18  Financial Engine in Place −Revenue Per Customer Steadily Increasing (Mar13=$320/purchase) −Life Time Value increasing (Mar13=$170+) −Breakeven is approximately 14 months and $4 million away Early Acquisition: Social influencers, earned media, health clubs New features will open up acquisition and make WFX a blockbuster company 18 WFX PLATFORM: AN ENGINE FOR GROWTH

19 19 WELLNESSFX PILOT PHASE

20 FREE DATA ACCOUNTDIAGNOSTICSTELEHEALTH 20 MULTIPLE PRODUCT ENTRY POINTS MAXIMIZES $$$ YIELD  $6 annual revenue value for WFX  Profile driven content feeds from content partners  Encrypted, HIPAA compliant storage for sensitive health data  Creates upsell opportunities to value added products  Baseline (60%): $149 package fulfills “Annual Checkup” niche  Specialized Packages (10%): $400 packages targeting thyroid, lipids, inflammation  Sports Performance (25%): $539 package targeting athletic and training niche  Premium (5%): $1,900 executive physical package and for the Uber QSers  Average consult value of $99  Growing practitioner network  Includes primary care MDs, specialists and non-medical health practitioners

21 21 AVERAGE PURCHASE PRICE and $$$ YIELD INCREASES BY MONTH  Average purchase price has increased significantly in 2013  March up 55% over January average purchase price of $207  Largely due to launch of Performance and Thyroid packages on website  Average purchase price has increased significantly in 2013  March up 55% over January average purchase price of $207  Largely due to launch of Performance and Thyroid packages on website

22 22 CPA TRENDING DOWN, LCV UP  CPA has been steadily trending downward as LCV rises.  By April we expect CPA to be $50 and LCV close to $150 or 3X  Investing more into B2C marketing will increase sales and show positive ROI  CPA has been steadily trending downward as LCV rises.  By April we expect CPA to be $50 and LCV close to $150 or 3X  Investing more into B2C marketing will increase sales and show positive ROI Projected spread 3x once available in 90% of markets Projected $50 CPA by April Projected $50 CPA by April Current CPA at $90 Current CPA at $90

23  Consumers increasingly search health content to specifically solve a problem  Digital Health Companies looking to monetize user base beyond static content (103 million uniques)  Fitness aggregators want more monetization of users (30 million) 23 AFFILIATES CAN USE OUR PLATFORM

24 Looking to consumerize:  WFX has contracts with LabCorp, Quest, and HDL  Quest and VA have expressed interest in integrating and co-promotion  Contacts with LifeLabs (Canada’s largest) 24 LABS: 72 M RECORDS and RELATIONSHIPS

25 x www.wellnessfx.com/ 25 FINANCIALS

26 26 REVENUE and GROSS PROFIT

27 [Dollars in thousands)2012 A2013 E2014 E2015 E Installed Base1,79362,783693,8271,240,087 Total # of Purchase1,8207,25588,100252,400 Revenue$434$1,531$15,665$27,720 Gross Profit-$83$631$9,201$18,973 Gross Margin-19%41%59%68% Operating Expenses Sales & Marketing7081,2032,5944,435 Engineering & Product2,0802,0093,1314,158 General & Administrative1,4921,7382,6123,881 Total Operating Expenses$4,280$4,950$8,337$12,474 Operating Income - $4,363-$4,319$863$6,499 Capital Expenditure-24-34-136-500 Cash Burn-$4,387-$4,353$727$5,999 Operating Expenses as a % of Revenue Sales & Marketing163%79%17%16% Engineering & Product480%131%20%15% General & Administrative344%114%17%14% TOTAL OPERATING EXPENSES987%323%53%45% 27 P&L: 2012A-2015E

28  Previous Capitalization Series A & B raise = $5.8M  Raising $10M Series C $3.5M raised, $6.5M remaining  Use of Proceeds: Complete Nationwide expansion for Telehealth and Diagnostics Affiliate Content and Freemium Product Affiliate Supplements Free WFX accounts for Laboratory Users Asynchronous Product 28 FINANCING and USE OF PROCEEDS


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