1. Jumpstart Your Public Sector Business Melissa Barlow Public Sector SMB Director

2. Agenda SMB Public Sector Opportunity –15 minutes Industry Panel –45 minutes Making it Real –15 minutes

3. SMB Public Sector Landscape Catholic Education Private & Independent Schools (3000) Local Govt Small-Med State & Federal Govt State Owned Corporations (1900) Aged &Community Care Pharmacies Private Pathology & Radiology Private Hospital Groups Health Insurance Primary Care Not For Profit (4000) (9000) 700 Managed Accounts – 20k Breadth Accounts

4. What is the Market Opportunity A world wide $22B software market opportunity Opportunity to expand your solution offerings and services For every $1 spent, this means $11 in revenues for Microsoft solution partners Healthy growth: Microsoft’s SMB Public Sector grew 2x the rate of other industries Stimulus funding from governments

5. Licensing Opportunity Public Sector Licensing online tool Open Value – revenue stream

6. Microsoft Strategy and Investment

7. Launching …

8. Industry Panel Health: Michael Gration Education: Neil Jackson State & Local Government: Craig Foster

9. Optimise core ICT infrastructure to reduce cost and improve efficiency Secure ICT infrastructure and set up wireless networks and mobility solutions Integrate solutions including collaboration between health providers, clinical and administrative portals, business intelligence and CRM Help deploy shared services or sell managed and hosted solutions, for example, hosted data storage and security Sell Microsoft software licences or add products to a pre-existing licence to earn incremental revenues Solutions Connected Health Platform Knowledge Driven Health Health Portals Business Intelligence for Health Caregiver Collaboration Case Management Mobility Solutions Connected Health Platform Knowledge Driven Health Health Portals Business Intelligence for Health Caregiver Collaboration Case Management Mobility Health | Opportunity

10. Education | Opportunity Optimise core ICT infrastructure to reduce cost and improve efficiency Set up and integrate wireless networks and devices for 1-to-1 learning Customise learning portals, CRM, messaging and collaboration and administrative solutions Sell managed and hosted solutions – for example, hosted desktops, data storage and security Sell Microsoft software licences or add products to a pre-existing licence to earn incremental revenue Solutions Personalised Learning 1-to-1 learning programs – devices & software for K-12 students / teachers Connected Learning Communities Portals, messaging & collaboration Collaborative Campus & Microsoft Live@edu Complimentary hosted email Managing the Business of Education CRM, performance management, data integration Dynamic Education IT Desktop and server technologies Solutions Personalised Learning 1-to-1 learning programs – devices & software for K-12 students / teachers Connected Learning Communities Portals, messaging & collaboration Collaborative Campus & Microsoft Live@edu Complimentary hosted email Managing the Business of Education CRM, performance management, data integration Dynamic Education IT Desktop and server technologies

11. Microsoft Citizen Service Platform Help Maximise Stimulus package Information Management Supply Chain Optimisation Deliver online services to the community via collaborative solutions Glass Half Full Campaign Reduce BAU Costs: Optimise core ICT infrastructure to reduce cost & improve efficiency Maximise Customer Value: enhance customer portfolio via Microsoft add-on products (earn incremental revenue) Deploy shared services or sell managed and hosted solutions (BPOS) Solutions Citizen Service Platform Information Management – Enterprise Content Management – Search & Analysis – Case Management (CRM) – Business Intelligence (BI) – Unified Communications Mobile Solutions Public/Citizen Safety Solutions Citizen Service Platform Information Management – Enterprise Content Management – Search & Analysis – Case Management (CRM) – Business Intelligence (BI) – Unified Communications Mobile Solutions Public/Citizen Safety Government | Opportunity

12. Making it Real in Public Sector Mike Heald Channel Development Manager

13. Making it Real Planning / Community Enablement Customer Insights Demand Generation

14. Planning / Community Enablement Customer Insights Demand Generation

15. Launching.. Public Sector Partner Portal 15 | www.microsoft.com.au/publicsectorpartners Website: www.microsoft.com.au/publicsectorpartners Linked In: www.tiny.cc/publicsectorpartners

16. Enablement Planning / Community Enablement Customer Insights Demand Generation

18. Customer Insights Planning / Community Enablement Customer Insights Demand Generation

19. Microsoft Customer Insights Tool

20. Demand Generation Planning / Community Enablement Customer Insights Demand Generation

21. Public Sector Solution Marketplace Expose Your Public Sector Solutions Profile Your Solution www.solutionprofiler.microsoft.com Public Sector Marketplace www.partnermarketplace.com

22. Partner Marketing Centre www.microsoft.com.au/partner/marketing Create a Creative Campaign without the Costs of an Agency “Instant marketing; just add water with results – 13:1 ROI” Kim Peacocke Thomas Duryea Consulting

23. Resources Planning / Community Enablement Customer Insights Tool Create Awareness / Demand Generation Public Sector Partner Website: www.microsoft.com.au/publicsectorpartners Public Sector Partner Email: pspartau@microsoft.com

24. Microsoft Mobile e-mail Plan from Telstra is now available! Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) Leverage investments in MS: Hosted or on-premise Exchange Device choice: Plan is available on a range of Windows Mobile devices   Find out more - go to the Telstra or ICT booth;  Let your customers know! (Drive incremental Exchange activations, deployments);  Sign-up for the Microsoft Mobile e-mail plan; WIN - An HTC SNAP at this session! 1. 1. Be the first one to answer the question! 2. 2. Winner will be given a “certified” Mobile e-mail flyer 3. Winner to redeem their HTC Snap prize at the ICT booth. HTC Snap – fast facts  Ready for Microsoft Mobile e-mail Plan activation;  “Inner Circle” – one touch button to get to your most important e-mails  “Windows Live” – messenger button to chat/IM with your family and friends;  Telstra “Blue tick” approved – recommended for country usage.  HTC SNAP is updateable to Windows Mobile 6.5!