Presentation on theme: "A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL."— Presentation transcript:
A PROPOSAL FOR PARTNERING The proposal demonstrates the significant FINANCIAL, OPERATIONAL and PR benefits of an alliance between SUPERCAMP & UNIVERSAL EVENTS
SUPERCAMP AUSTRALIA Supercamp’s Vision is a world where young people are empowered to grow healthy & strong through immersion in learning environments that expand their perspectives, build confidence & show them they are worthy of love and respect.
STAGE 1: CREATING THE MODEL - 1990 -2001 A DREAM IS BORN – 1990, Perth, Western Australia In the Spring of 1991, the first Supercamps were held at Nanga Bush Camp in Western Australia. Thirty Educators, Wilderness Guides and Support Staff gave 97 young Australians ‘the week of their lives’. The buzz-word of the team was ‘constant and never-ending improvement’ – each camp was richer and more impactful. A Formula for Success The program included Personal Development, Outdoor Challenge, Educational Kinesiology, Accelerated Learning & NLP. From 7.30 am ‘til 10 pm, participants enjoyed new and exciting challenges that engaged their Heads, their Hands and their Hearts. Looking Back: 1990 - 2001 During this golden decade, Supercamp enriched the lives of more than four- and-a-half thousand young people. Radio, television and press coverage ensured the camp became well-known throughout Western Australia. Parents demanded their own camps!
STAGE 1: CREATING THE MODEL - 1990 -2001 SUPERCAMP’S VISION A world where young people are empowered to grow healthy & strong through immersion in learning environments that expand their perspectives, build confidence & show them they are worthy of love & respect. MISSION By 2010, every young Australian will have access to the knowledge, strategies and new learnings, imparted by SUPERCAMP’s unique program. VALUES Respect & integrity Pride & accountability Teamwork & inclusiveness Flexibility & initiative Understanding & compassion Inspiration & encouragement Positivity & celebration
B USINESS S UMMARY Organizational Structure SUPERCAMP The Discovery of a Lifetime! SALES & MARKETING - FRANCHISE DEVELOPMENT STAFFING & HR - CURRICULUM DEVELOPMENT FINANCE & ADMINISTRATION - LOGISTICS
B USINESS S UMMARY Business Process Model Modeling Excellence Building Alliances Adapting and Growing Consolidating What Works
B USINESS S UMMARY Marketing Early marketing strategies filled many camps. However, they were expensive and unpredictable. The ‘pause’ in Supercamp operations was a direct result of the need for a more sustainable approach to marketing. So here we are in 2007, with a host of new potentials to explore. Alliances with other like-minded organisations are critical to help us evolve a new and sustainable marketing strategy. Australia is evolving. More people accept and respond to the notion of Personal Development. NLP, Educational Kinesiology and other strategies which were seen as ‘left field’ are now household names. This is our chance...our time to create alliances and ensure that Aussie kids will have access to Supercamp’s empowering program for many years to come.
B USINESS S UMMARY New Strength - New Directions - New Alliances Supercamp enriches the lives of young people. Its flexible, modern and engaging curriculum provides a truly viable antidote to the many aspects of modern life that cause kids to switch off, withdraw and lose hope. Supercamp’s 4,500 graduates, trainers and support team share experiences that uplift, empower and grow people. Supercamp is “all of the good and none of the bad.” To fully realize Supercamp’s potential to touch the lives of young people, we are committed to making new bonds, alliances with like-minded organizations, who are committed to empowering the youth of Australia.
B USINESS S UMMARY Financial profile Supercamp (Western Australia) generates a revenue of around AU$1,000,000 per annum Projected revenues for an Australia/New Zealand franchise network are around AU$5.6 million Profit margins are shaped very much by marketing costs. Profitability if this UE proposal is accepted will be well in excess of 45% If the UE proposal is accepted, 10% of ongoing SUPERCAMP profits will directed to CANTEEN
T HE F UTURE TOGETHER Mutual Benefits SUPERCAMP will drastically reduce marketing costs and hence increase profits. This will drive the 2-year plan to franchise the business throughout Australasia UE stands to benefit from association with an Australian program that is demonstrably successful in enriching the lives of young Australians…and attracting significant press & media coverage: positive PR for UE Graduates from Chris’s Coaching Program would be employed on Supercamp and other programs - an incentive for people to sign up UE could benefit financially – by receiving a % of marketing costs “saved” by employing the proposed model (which, by the way, was immensely successful for Bobbie De Porter, when she linked American Supercamp to ‘Money & You’)
T HE F UTURE TOGETHER Mutual Benefits BREAKTHROUGH would become a ‘household name’ amongst all SUPERCAMP personnel. Attendance at a BREAKTHROUGH Seminar would become mandatory for all Support Staff BREAKTHROUGH would have a marketing presence at all SUPERCAMP events. This would generate thousands of potential BREAKTHROUGH customers each year Support Teams – Like Chris’s Breakthrough, Supercamp requires a large and loyal Support team to work well. Greg Nunn runs the Support Staff Development program for Supercamp (about 200 volunteers). He could help with some distinctions around management and training of UE’s Breakthrough Support Team
B USINESS S UMMARY The Long Term Vision We could all learn from one another. Essentially, we’re all about generating the money we deserve by providing meaningful, relevant, state-of-the-art education programs with brilliant presenters Young people in Australia and New Zealand ( and perhaps Asia and beyond) will live richer, more empowered and happier lives Both UE & Supercamp will be seen by that Australian community as providing a valuable service that truly makes a difference in the lives of their children We leave a legacy that is a ‘lighthouse’ for people wanting to educate young Australians about things that are truly meaningful and worthwhile