1. Branding and Promotion Lesson 6 0

2. Modules 6.1Revise Competitive Analysis based on feedback. 6.2Branding and Promotion 6.3100-word app description 6.4Continue work on the prototype 1

3. 6.1Revise Competitive Analysis and Pricing What feedback did you get on your Competitive Analysis and Pricing? Incorporate the feedback as needed. 2

4. 6.2 Branding and Promotion Seed investors primarily invest in people. Do you have a LinkedIn account that lists all of your past experience? Check your online image Google yourself and see what comes up Would you invest in you? Do you need to take a new photo?

5. Brand Your App Name your app Descriptive vs. fanciful names Make a quick logo Simple logos are fine! Your app name should be easy to read Your logo should be included in your pitch

6. How to use color? Color wheel overview How to use color in your app and logo Color meanings Red, yellow, blue Do more research on the colors for your app See page 24 of the workbook See page 24 of the workbook

7. Promotion First Impressions are forever Appeal to your target users Messaging Channels Get feedback from your teacher and mentor about your Branding and Promotion plan. See page 25 of the workbook See page 25 of the workbook

8. 6.3 100-Word App Description Big companies spend months doing this Write a 100-word description of your app to tell anyone who asks Test it on some people! Refine it based on feedback! See page 26 of the workbook to create your 100-word description.

9. App description example App Name: Raw Radiance App Description Have you ever wondered what’s in your makeup? Well, stop worrying right now because we have the answer for you! Love makeup, hate harmful chemical and additives? Enjoy wearing makeup on a regular basis, but hate the guilt of wearing animal tested products? Allergic to anything that might alter your beautiful face? If the following questions apply to you, then consider using our product. An innovative, easy to use app designed for the Android operating system, Raw Radiance allows you to search for makeup and various beauty products based on your own personal preferences. Whether it’s for allergens or animal friendly products, just login, type in your preferences, and away you go!

10. 6.4 Continue App Development Continue working on your app. Take a look at your plan and make sure you’re staying on track! 9

11. Next Week Pitch Guidelines Continue working on prototype 10