1. Promote Yourself and Your Product Lesson 7

2. Mid-point Check In Congratulations! We’ve reached the mid-point of the program What are you most proud of accomplishing?  Individually  As a team  What are you looking forward to for the rest of the season?

3. Activity: Post to community forum Topic: Mid-point Check In What is your team most proud of accomplishing so far in the program? What do you still need help with?

4. Agenda Topics:  Branding yourself and your app  Color Wheel  100-word app description Activity:  Post your 100-word app description in the forum  Finish a draft of your team’s business plan

5. Control the first impression: Brand Yourself Seed investors primarily invest in people Check your online image  Google yourself and see what comes up  Would you invest in you?  Do you need to take a new photo?

6. Why Your Product’s Image Matters First Impressions are forever Appeal to your target users  Messaging  Channels OR

7. Control the first impression: brand your app Name your app  Descriptive vs. fanciful names Make a quick logo  Simple logos are fine!  Your app name should be easy to read  Your logo should be included in your pitch

8. How to use color? Color wheel overview How to use color in your app and logo Color meanings  Red, yellow, blue Do more research on the colors for your app See page 23 of the workbook See page 23 of the workbook

9. Appeal to your target users: Refine your messaging Big companies spend months doing this Write a 100-word description of your app to tell anyone who asks  Test it!  Refine it! See page 24 of the workbook to create your 100-word description.

10. App description example App Name: Raw Radiance App Description Have you ever wondered what’s in your makeup? Well, stop worrying right now because we have the answer for you! Love makeup, hate harmful chemical and additives? Enjoy wearing makeup on a regular basis, but hate the guilt of wearing animal tested products? Allergic to anything that might alter your beautiful face? If the following questions apply to you, then consider using our product. An innovative, easy to use app designed for the Android operating system, Raw Radiance allows you to search for makeup and various beauty products based on your own personal preferences. Whether it’s for allergens or animal friendly products, just login, type in your preferences, and away you go!

11. Activity: Post in the Forum Post in the 100-word app description forum  Share your description and ask for feedback  Check any feedback you get and refine your description  Get a mentor to look over your description

12. Activity: Write your business plan Business model Business plan Business plan components:  Team, company, and app name  Executive Summary  Product Description  Market Analysis  Strategy & Implementation  Financial Analysis See page 25 of the workbook

13. Next week Finalize business plan Take and post a new team picture Post your team’s logo Update the team name if needed Next Week: Career Exploration

14. Task list for next week Update your own brand Draft of your business plan Draft of logo and color scheme Test your 100-word app description on 5 people and gather feedback