Presentation on theme: "Conversing Online: Using Social Media to Engage with Your Community."— Presentation transcript:
Conversing Online: Using Social Media to Engage with Your Community
Your Tour Guides Kate Bladow Social Media Listener & Experimenter Joyce Raby Technology Consultant and Social Media Coach
Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there is surprise that its not better.” - Avinash Kaushik Analytics Evangelist Google
Second Best Social Media Quote “Go live among them.” - Joyce Raby (if you want to engage your community you must first listen to what they are already saying)
Choosing Your Tools Pick a tool based on who you are trying to reach what your supporters are using what your goals are how much time you have Hundreds of tools exist. Don't automatically assume Facebook, Twitter, or MySpace is the right tool for your goal!
Social Media Is a Conversation Online cocktail party Chance to respond to negative comments Engaging builds relationships
Engaging Helping People Help Themselves Turning Lawyers into Volunteers Building Community Support
Example: Houston VLP 11/9/10joyceraby.com
It's an Evolving Strategy Pick something small (what do you want to market?) Pilot (create and launch) Evaluate (did you accomplish your goal?) Adapt/adjust based on feedback and your experience Do it again….forever.
How to Measure Engagement Search Google, Yahoo, Bing, Twitter, YouTube, blogs, and important content sites for Organization name, program, services, & key individuals Competitors' names, programs, services, and key individuals Track fans/friends/followers, comments/retweets/likes, web page visits, and so on
Define Your Metric We learned something about our community we didn’t know before Number of influential people who tweet about us Number of nice things tweeted about us Number of influential blogs that wrote about us Number of direct conversations we had Amount of useful, meaningful feedback
Creating a Social Media Policy Shriver Survey on Social Media Of respondents: 6% have a formal written social media policy 12% have an informal unwritten policy 13% are drafting a policy 39% would like to draft a policy 19% are choosing not to draft a policy
Resources We Are Media Project Beth Kanter Mashable Chris Brogan
More Resources Social Networking Primer for Poverty Law Advocates and Organizations technola Joyce Raby LSNTAP Tech Library
Need More Help? Social Media Audits Social Media Plans & Strategy Create/Measure Specific Social Media Campaigns Joyce Raby, Kate Bladow,