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SOCIAL MEDIA 101 1 ©Joyce Raby.com
Who Are You? Name Business Name and Blurby Current Social Media Outlets? Why Facebook? 2 ©Joyce Raby.com
Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there is surprise that its not better.” - Avinash Kaushik Analytics Evangelist, Google 3 ©Joyce Raby.com
Second Best Social Media Quote “Go live among them.” - Joyce Raby (truly, deeply, madly – this is your focus group) 4 ©Joyce Raby.com
It is an Ever Evolving Strategy Pick something small (what do you want to market?) Pilot (create and launch) Evaluate (did you accomplish your goal?) Adapt/adjust based on feedback and your experience Do it again….forever. 5 ©Joyce Raby.com
Pick Specific and unique Just pick Add value 6 ©Joyce Raby.com
Specific and Unique Event – fundraiser, grand opening, race/ride Product – what is the grooviest (or newest) thing you sell? Service – what is the coolest (or newest) thing you do? FB Planning - Pick 7 ©Joyce Raby.com
Add Value Discount coupon Insider sales Sneak preview Contests Content (Free Report, White Paper, etc.) Its really about building community. FB Planning Pilot 8 ©Joyce Raby.com
Pilot Design it Go Twice a week is the sweet spot for creating content, but you must listen every day. Once you build it, don’t walk away – static is death. FB Planning Evaluate 9 ©Joyce Raby.com
The Raw Truth Everyone starts out with 0 friends. Writing Compelling Content is hard. Finding the time to do this is hard. ROI is not instantaneous. In other words: You must be willing to suck… for awhile. 10 ©Joyce Raby.com
Social Media Metrics “The direct unfiltered brutally honest nature of much online discussion is black gold…texas tea to companies that want to spot trends or find out what customers really think” - The Economist, March 11, 2006 It’s all about Influence and Engagement FB Planning Negative 11 ©Joyce Raby.com
How to Measure Influence and Engagement Google/Yahoo/Bing Company Name, product name, service name, key company employees or individuals Industry sites and blogs Search Youtube and any other content sites Search Twitter Do the same for your competitors Fans, friends, followers. (and participation rate) FB Listening 12 ©Joyce Raby.com
Define your metric – can be anything We learned something about our customers we didn’t know before Number of people who used the coupon from a specific campaign Number of influential people who tweet about us Number of nice things tweeted about us Number of influential blogs that wrote about us Number of direct customer conversations we had Number of useful, meaningful customer feedback 13 ©Joyce Raby.com
More on ROI Quantitative – new sales, new leads, new qualified leads or requests for more info Qualitative – satisfaction, loyalty, authority, feedback 14 ©Joyce Raby.com
Don’t Make Me Think 15 ©Joyce Raby.com
Let’s Go to Facebook Create/logon to your account Business Accounts vrs Personal Accounts Profiles - people Groups – enthusiasts (peers) Pages – can be businesses, nonprofits, artists, etc. (used to be you “fanned” a page, now you “like” it.) 16 ©Joyce Raby.com
Parts of a Business Page Picture/Logo Text about your Company Call to Action (now what?) Landing Page DIY using FBML fanpageengine.com customfanpagedesigns.com 17 ©Joyce Raby.com
Facebook Insights Monthly Active Users Daily New Likes Daily Post Views Daily Post Feedback 18 ©Joyce Raby.com
How to Learn More? Facebook Help Center Mashable.com allfacebook.com Follow (and copy) other FB sites you like 19 ©Joyce Raby.com
How Can I help? Social Media Audits Social Media Plans Create/Measure Specific Social Media Campaigns Joyce Raby, email@example.com, 571.765.0011 firstname.lastname@example.org 20 ©Joyce Raby.com
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