West’s Encyclopedia of American Law library database – use Research Databases List
I looked up the Lanham Act for background… Further readings!!!!! Maybe these are available at Cook?
Find a Case: LexisNexis Academic library database Let’s go to the Subject Gateway for Business! Next steps: Step 1: Go to LexisNexis Academic Step 2: Find: Look up a Legal Case…by parties (main page) Step 3: Type in names of parties for case & search
Small Business Resources Business Plans Handbook REFERENCE HD62.7.B865 Bplans: Sample Business Plans
Try It Go to Find a Business plan of your choice What are some of the elements of a business plan?
Demographics in: US Census, American Factfinder:
Try It Access Factfinder.census.govFactfinder.census.gov Look up your hometown (or zip / county / state) In which ways is your hometown similar to the US Average? In which ways is it different? Use American Community Survey (same page) for current estimates
More Marketing Sources See Cook Library Guide to Secondary Data Sources – on MARKETING Subject Gateway
Company Information For a profile: LexisNexis Academic database > Company Profiles > type company name & remember to select Hoover’s (especially for bigger companies) For articles: Try library databases: LexisNexis Academic > News section, Business Source Complete,* Factiva, RDS Business Suite * We used Business Source Complete a lot during the class
Article Searching: Big 4 Business Article Databases Topics: – Companies – Industries – Workplace issues – Economic issues Documents – Newspaper & magazine articles – Scholarly journal articles – Company & industry profiles – Reports – Data & statistics
Happy Database Searching Tips Choose appropriate database Simplify search words: words to describe topic Use the right search connectors Not happy with results? Try other search words Questions? Ask a librarian
Search Connectors Intersecting concepts: Use AND – business AND ethics Synonyms or “parallel” concepts: Use OR – hiring OR recruiting Truncate for “wiggle room” – employ* finds employ, employee, employees, employment… – In LexisNexis the truncation symbol is !
Try It Let’s all get into Business Source Complete database from the ENGL 317 Course Gateway
New Rules for APA & MLA MLA – Formats noted: print, web, etc. – URLs not required for web sites APA – DOI for scholarly articles – Database not required in citation – Look up journal “homepage” Because these rules are so new, it is wise to double check with any professor who is grading you! Online article citation examples follow
In-text Citation for an Article (HTML) from a Database (Business Source Complete) APA Style In-text: Mobile devices increase access to sensitive corporate data (Swartz, 2006). In-text with signal phrase: Swartz (2006) points out that mobile devices increase access to sensitive corporate data.
References List Entry for an Article (HTML) from a Database (Business Source Complete) Swartz, N. (2006). Safeguarding corporate secrets. Information Management Journal, 40(5), Retrieved from APA Style
In-text Citation for an Article (HTML) from a Database (Business Source Complete) MLA Style In-text: Mobile devices increase access to sensitive corporate data (Swartz 25). In-text with signal phrase: Swartz points out that mobile devices increase access to sensitive corporate data (25).
Works Cited Entry for an Article (HTML) from a Database (Business Source Complete) Swartz, Nikki. “Safeguarding Corporate Secrets.” Information Management Journal 40.5 (2006): Business Source Complete. Web. 2 Feb MLA Style
Questions? Shana Gass Reference Librarian Cook Library, Towson University / Thanks and good luck!