Presentation on theme: "KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010."— Presentation transcript:
KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS email@example.com firstname.lastname@example.org Reference Librarian September 2010
Secondary Data Definition: …data that are already published or compiled (Mullin, Hardy, & Sutton, 2007) Sources – Government organizations – Trade associations – Market Research firms (example)example – Published books & articles; specialized online resources
Competitors LexisNexis Academic database > Company Profiles > Check Hoovers before searching
Market Share Market Share Reporter – book on reserve – Online in Gale Directory Library (library database) RDS Business Suite (library database) > TableBase tab
Sports Business News & Marketing Scholarship Business Source Complete database Can be searched with SportDISCUS in combination
Sports Business News SBRNet …..which also has market research!
Target Markets Demographics – American Factfinder (Census & American Community Survey) : factfinder.census.gov – Sports-specific: SBRNet database Demographics & Media Habits – Mediamark database Psychographics (AKA Lifestyle) – SRDS Media database > Local Market Audience Analyst
More Marketing Sources! Cook Library Subject Gateway for Marketing: http://cooklibrary.towson.edu/marketing http://cooklibrary.towson.edu/marketing Secondary Data Sources for Marketing: http://cooklibrary.towson.edu/helpguides/guides.cfm?id=45 http://cooklibrary.towson.edu/helpguides/guides.cfm?id=45
Questions? Shana Gass Reference Librarian Cook Library, Towson University email@example.com / 410-704-2395 firstname.lastname@example.org Thanks and good luck!