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KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010.

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Presentation on theme: "KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010."— Presentation transcript:

1 KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010

2 Secondary Data Definition: …data that are already published or compiled (Mullin, Hardy, & Sutton, 2007) Sources – Government organizations – Trade associations – Market Research firms (example)example – Published books & articles; specialized online resources

3 Topics Competitors & Market Share Sports Business News Sports Marketing Scholarship Target Markets

4 Subject Gateways & Course Gateway Research > Course Gateways > KNES 452 Subject Gateways KNES MKTG

5 Competitors LexisNexis Academic database > Company Profiles > Check Hoovers before searching

6 Market Share Market Share Reporter – book on reserve – Online in Gale Directory Library (library database) RDS Business Suite (library database) > TableBase tab

7 Sports Business News & Marketing Scholarship Business Source Complete database Can be searched with SportDISCUS in combination

8 Sports Business News SBRNet …..which also has market research!

9 Target Markets Demographics – American Factfinder (Census & American Community Survey) : factfinder.census.gov – Sports-specific: SBRNet database Demographics & Media Habits – Mediamark database Psychographics (AKA Lifestyle) – SRDS Media database > Local Market Audience Analyst

10 More Marketing Sources! Cook Library Subject Gateway for Marketing: Secondary Data Sources for Marketing:

11 Questions? Shana Gass Reference Librarian Cook Library, Towson University / Thanks and good luck!


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