1. National Restaurant Association 1 MEMBERSHIP MATTERS Invest in the future of your business and industry

2. National Restaurant Association 2 Today’s Goals Introductions Discuss Your Priorities Membership Overview Hyatt Hotels NRA Membership History Our Member Value How NRA Brings it Together at the National Level Your NRA Team Membership & Your State Key Points

3. National Restaurant Association 3 WE EXIST TO HELP Founded in 1919, the National Restaurant Association exists to help members – the cornerstone of their communities – build customer loyalty, rewarding careers and financial success. We are the largest foodservice trade association in the world.* We serve to represent and advocate for the industry’s interests with state, local and national policymakers, protecting our members’ bottom line. We have your foodservice interests in mind, we vet tools and resources to take the burden off of you and ultimately make you more successful. *largest by membership

4. National Restaurant Association 4 47% INDUSTRY SNAPSHOT There’s strength in the numbers restaurant locations in the US restaurant-industry employees 980,000 13,100,000 When we come together as an industry, our collective voice will be stronger and our impact will be greater than it would be on our own. 2 share of the food dollar

5. National Restaurant Association 5 STRONGER TOGETHER Our collective voice is stronger restaurant business members *in partnership with state restaurant associations (SRA) 750 500,000 Advocacy, networking, education and research are possible because of the NRA’s vast reach and our members. staff members* working for you

6. National Restaurant Association 6 MEMBERSHIP, SIMPLIFIED Every member has unique needs, but we all have a common purpose. That’s why we’ll develop a membership approach that works best for you, and addresses what matters most to your business. Saving time, headaches and delivering the most value.

7. National Restaurant Association 7 HYATT HOTELS MEMBERSHIP HISTORY Corporate Membership Meet requirements of 8+ units, 5+ states Complimentary Illinois Restaurant Association membership (HQ state) Dues based on total annual foodservice sales (F&B): $28,606  Long-standing members since at least 1999 through 2013  Patrick Donnelly incoming IRA Board Member 2 Written Commitment by June 30 th to Renew for 2014

8. National Restaurant Association 8 MEMBERSHIP ENGAGEMENT Team Involvement Current Hyatt Roster primarily food & beverage Well-rounded Membership Roster to engage all teams based largely on how you run your business  Operations  Nutrition  Human Resources  Finance  Marketing  IT  Plus Government Affairs & More NRA Executive Briefing Centers – Meet with Key NRA leaders on issues most pressing to you 2

9. National Restaurant Association 9 Membership Matters Member Value that help the bottom line Advocacy representing their voice for peace-of-mind We offer our members a wide range of benefits. From Main Street to Capitol Hill, our activities drive our industry forward. 2 Research & Insights resources to stay ahead of emerging trends Education & Networking opportunities to connect and learn Tools & Solutions resources to grow revenues and develop employees

10. National Restaurant Association 10 HOW WE BRING IT TOGETHER Example of Health Care Reform and Member Value Provide Tools and Solutions to comply Health Care Headquarters Employee Notification & Exchange Portal NRA Health Care Law Primer UnitedHealthcare (Discounts) Prepare members with Education and Networking resources Public Affairs Conference Member Webinars & 1-on-1 Meetings HR/Finance/Tax Executive Study Groups Gather Research and insights to make case One-on-One Meetings Research studies Advocated for and Represent industry Issue since 1992 Oppose law Bring Voice to Congress Health care is key Issue with unique Industry needs Steep costs for operators Complex to implement

11. National Restaurant Association 11 Advocacy & Representation Advancing Industry Interests The NRA Policy and Government Affairs team, consisting of policy, labor, food an lobbying experts, is here to serve the industry. Focused on current issues such as (but not limited to) menu labeling, health care reform, immigration, paid sick leave, swipe fees, etc. Sample Resources: Access to NRA Staff Expertise Public Affairs Conference (April) Front Burner e-Newsletter Legal Problem Solver We want to hear from you. Lend your voice to the issues that affect your bottom line. Policies are constantly changing. Help steer the future of the industry. Restaurant.org/Advocacy

12. National Restaurant Association 12 Advocacy & Representation Ex: Legal Problem Solver Legal Problem Solver is an easy to understand summary of key laws and regulations. Free to members. Restaurant.org/Advocacy

13. National Restaurant Association 13 Research & Insights Making complex information easy The NRA’s dedicated economists and “on call” Knowledge Center work on forecasts and trend reports to help operators manage their business. Restaurant Industry Forecast (Free/Discount for Members) Restaurants & The Economy Restaurant Performance Index (Free/Monthly) Restaurant TrendMapper ® (Discount) Economist’s Notebook (Free/Monthly Blog) Restaurant Industry Operations Report (Discount) What’s Hot Annual Survey (Free) Restaurant Industry 2020 (Discount) Limited-Service Restaurant Trends 2013 (Discount) Our Research team is focused on bringing complex information together and making it easy to understand. Restaurant.org/Research

14. National Restaurant Association 14 Research & Insights Ex: Restaurant Industry Forecast Restaurant Industry Forecast is the most credible source on industry sales projections and trends. Published annually. Sales & Economic Forecast Free to members. Restaurant.org/Research

15. National Restaurant Association 15 The collective knowledge of our members is a key ingredient of NRA’s value. Executive Study Groups and email discussion groups (Listservs) Nutrition, Quality Assurance, Supply Chain Management, Risk & Safety, HR, IT, Financial Officers & Tax, Internal Audit, Marketing (MEG)* NRA Restaurant, Hotel-Motel Show (May) Member-only webinars Focused on providing best- in-class programs unique to the foodservice industry that encourage peer-to-peer learning Restaurant.org/Events Restaurant.org/Show Education & Networking Opportunities to connect and learn *MEG does not have a listserv at this time

16. National Restaurant Association 16 Attend a discipline specific Executive Study Group (ESG) and build valuable connections. Restaurant.org/Events Restaurant.org/Show Education & Networking Opportunities to connect and learn Upcoming EventsDate(s)Location Tax & FinanceJune 25-27Philadelphia Quality AssuranceOct. 1-3Wash., DC Supply Chain ManagementOct. 20-21Orlando, FL Marketing Executives GroupOct. 27-28Atlanta, GA Restaurant Innovation SummitOct. 28-29Atlanta, GA Information TechnologyOct. 29-30Atlanta, GA Webinars and Other Events Click here for list of past webinarshere OngoingOnline

17. National Restaurant Association 17 Attend local events to build valuable connections. Upcoming IRA Events Upcoming EventsDate(s)Location Golf ClassicAugust 6West Chicago, IL Chicago GourmetSeptember 26-28 Millennium Park, Chicago, IL

18. National Restaurant Association 18 Education & Networking Hyatt Receives 75 Free NRA Show Badges Complimentary NRA Show Badges to attend the industry leading NRA Restaurant, Hotel-Motel Show. *Quantity varies per membership level Restaurant.org/Show 2014 Sessions Available for PurchasePurchase

19. National Restaurant Association 19 NRA invests develops and vets a variety of tools and support systems to help members manage and grow their business, reduce costs and attract customers. Sample Resources: Risk Mgmt: Family of ServSafe ® products Health Care: Health Care HQ Payment: Edge Discover ® Pre-Paid Card Healthy Meal Options: Kids LiveWell Legal: Direct Access to NRA Legal Counsel Sustainability: Conserve Program Tools & Solutions Programs, products and services Restaurant.org / Tools Resources available in Marketing & Sales, Operations, Workforce Engagement and Food & Nutrition to help you run your business.

20. National Restaurant Association 20 Marketing & Sales Online marketing (Fishbowl) Restaurant Analytics (GuestMetrics) Digital Marketing (MOpro) Business Insights (AmericanExpress) Tools & Solutions Additional Member Only Discounts on National Partner Products (Restaurant.org/Tools) Workforce Management Job postings (CareerBuilder) Health Insurance (UnitedHealthcare) Food & Nutrition Nutrition Analysis (HealthyDining & MenuCalc) Operations Payment Products (Heartland) Energy-efficient lighting (North American LED) Performance Management tools (Red Book Solutions) Gift Card Compliance (Card Compliant) PCI Compliance and data security (ANX|Earthlink) Restaurant.org / Tools

21. National Restaurant Association 21 Provides practical “how- to” tips and resources for running your business Four Key Areas: Marketing Workforce Engagement Food & Nutrition Operations/IT/Fin Featured Products, Events, Tools & Solutions Manage My Restaurant Restaurant.org/Manage-My-Restaurant

22. National Restaurant Association 22 Launched in July 2011, Collaboration between NRA and Healthy Dining to help parents and children select healthful menu options when dining out. Participants agree to offer and promote a selection of items that meet qualifying nutrition criteria based on leading health organizations' scientific recommendations, including the 2010 USDA Dietary Guidelines. Benefits: Restaurants get third-party verification and promotional materials Families get accurate information to help them make informed decisions about their child's meal. 42,000 restaurant locations Additional Info at Restaurant.org/KidsLiveWell Kids LiveWell Program Contact: Joy Dubost, National Restaurant Association (202) 973-5361

23. National Restaurant Association 23 Conserve Program Restaurant.org/Conserve Complimentary subscription to all members for the Conserve Sustainability Program Restaurant.org/Conserve

24. National Restaurant Association 24 Health Care Headquarters Restaurant.org/Healthcare Health Care HQ provides key resources that members can access to learn about the law, notify employees and shop for insurance options. Restaurant.org/Healthcare

25. National Restaurant Association 25 YOUR NRA TEAM An extension of your staff Food & Nutrition Policy Labor & Workforce Policy Sustainability Policy Tax & Profitability Policy Joan McGlockton Vice President (202) 331-5931 Angelo Amador Vice President (202) 331-5913 Laura Abshire Director (202) 973-5380 Dave Koenig Vice President (202) 331-5905 Joy Dubost Director Nutrition Policy (202) 973-5361 Michelle Neblett Director (health care policy) (202) 331-5901 Liz Garner Director, Commerce + Entrepreneurship (202) 973-3964 Randy Spicer Vice President (Health & Insurance Services) (214) 448-4452 Jim Higgins Vice President (Financial Services/EDGE) jhiggins@restaurant.org Email address is FirstInitialLastName@Restaurant.org (e.g. rspicer@restaurant.org)

26. National Restaurant Association 26 YOUR NRA TEAM An extension of your staff Industry Research & EconomicsLegal Support Hudson Riehle Senior Vice President, Research & Knowledge Group (202) 331-5962 Dave Matthews Executive Vice President, Innovation and Member Advancement (312) 715-5362 Bruce Grindy Vice President and Chief Economist (202) 331-5957 Knowledge Center Hotline (800) 424-5156 Email addresses are FirstInitialLastName@Restaurant.org (e.g. rspicer@restaurant.org)

27. National Restaurant Association 27 YOUR NRA TEAM An extension of your staff Membership Team Tom Wojno Vice President, Member Value (202) 331-5943 Kari Dabrowski Member Experience and Engagement (312) 715-5387 Amanda Reiter Senior Director, Membership (202) 331-5908 Kisha Goodrum Data Marketing Manager (202) 331-5983 Email addresses are FirstInitialLastName@Restaurant.org (e.g. rspicer@restaurant.org)

28. National Restaurant Association 28 ❶ Written commitment or payment to renew 2014 Corporate Membership by June 30, 2014 ❷ Follow up on any Hyatt requests from today ❸ Update Hyatt Hotels membership roster  Identify someone NRA can work with to update  Add / Delete new or old team members and update contact info  Ensure the head of each major functional area is on the list (e.g. Finance, IT, HR, Marketing, etc.)  NRA will work with Hyatt to onboard the team and maximize membership. ❹ Review and plan attendance at upcoming events (slide 14); Restaurant Innovations Summit is highly recommended. ❺ Plan for 2015!  Briefing Centers – Let’s connect our teams and discuss your top industry needs ❻ Call us! NRA staff is an extension of the your team – and a trusted advisor as you grow your business. You can pick up the phone any time and call one of our staff experts. Next Steps

29. National Restaurant Association 29 CONNECT WITH NRA / IRA NRA DC Headquarters 2055 L Street NW, Suite 700 Washington, DC 20036 (202) 331-5900 or (800) 424-5156 NRA Chicago 175 W. Jackson Boulevard Chicago, IL 60604 (855) 514-8115 Illinois Restaurant Association 33 W. Monroe, Ste 250 Chicago, IL 60603 (312) 787-4000 Restaurant.org @WeRRestaruants @IlliniRestAssoc /RestaurantDotOrg NationalRestaurantAssociation