15-2 Learning Objectives LO15.1 Describe how presentation delivery impacts your credibility. LO15.2 Deliver presentations with authenticity, confidence, and influence. LO15.3 Apply the SOFTEN model of nonverbal communication for presentations. LO15.4 Use slides and handouts to supplement your presentation effectively. LO15.5 Interact effectively with your audience.
15-3 Establish Credibility Use an internal presentation to show your thorough understanding of a business issue During an external presentation, you establish your competence by showing that you know the content well.
Maintain Authenticity One of your primary goals as you develop your presentation skills is to find ways to present your real self to your audiences. 15-4
15-5 Know Your Material and Rehearse By running through your presentations several times, you allow yourself to: become more comfortable with the content work out weakly connected areas identify parts that you want to emphasize through tone and nonverbal communication
15-6 Focus on People Make People the Subject of Your Sentences Introduce Colleagues and Refer to Them by Name during Your Presentation Use Names of Audience Members as Appropriate
15-7 Making People the Subject of Your Sentences
15-8 Introducing Colleagues by Name
15-9 Using Names of Audience Members
15-10 Communicate Nonverbally Consider the SOFTEN model of nonverbal communication in your presentations: Smile Open stance Forward lean Tone Eye contact Nod
15-11 Dress for Success Formal business dress intended to project executive presence and seriousness.
15-12 Dress for Success Business casual dress intended to project a more comfortable, relaxed feel while still maintaining a high standard of professionalism.
15-13 Dress for Success Casual dress least formal option rare in a business-related setting
15-14 Messages Sent by Formality of Workplace Attire Figure 15.3
Use Handouts Effectively If you can, wait until the end of your presentation to distribute handouts This allows you to maintain more control over the message