1. Employment Communications Chapter 16 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

2. Chapter Overview  What are your key selling points  Primary needs of employers  Résumés and cover letters  References that improve your prospects  Common interview questions  Job interview follow-up  Leaving an organization © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-2

3. Learning Objectives LO16.1 Identify your key selling points for the job application process. LO16.2 Evaluate the primary needs of employers for positions of interest. LO16.3 Set up the message structure for résumés and cover letters. LO16.4 Highlight your qualifications with effective tone, style, and design. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-3

4. Learning Objectives LO16.5 Create chronological and functional résumés to highlight your key selling points. LO16.6 Develop a list of references that will improve your employment prospects. LO16.7 Compose effective cover letters that highlight your key selling points. LO16.8 Review your job application documents for effectiveness and fairness. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-4

5. Learning Objectives LO16.9 Develop strategies for responding to common job interview questions. LO16.10 Explain etiquette for following up after job interviews. LO16.11 Explain etiquette for leaving an organization with grace and foresight. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-5

6. Identify your Key Selling Points  To create résumés and cover letters that serve your long-term career interests, your first step should be to carefully evaluate your career ambitions and qualifications © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-6

7. Identify your Key Selling Points  Identifying your career goals helps you accomplish several things in the job search process.  First, it helps you frame your résumé and cover letter to project your career hopes.  Second, it helps you evaluate how well your abilities and attributes prepare you for your desired career. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-7

8. Identify your Key Selling Points  Abilities skills and knowledge that can be applied to accomplishing work tasks.  Attributes personal traits or characteristics © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-8

9. Self-Inventory of Career Interests and Job- Related Abilities and Attributes © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-9

10. Abilities and Attributes that Establish Credibility in the Job Application Process © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-10

11. Completing a Thorough Job Search Process  Use all the resources available to learn about your options and ensure that you apply for the jobs that are good fits for you  Contact and get involved with professional organizations and visit organizational websites to learn about options © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-11

12. Most Common Sources of Professional Networking © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-12

13. Set up the Message Structure for Résumés and Cover Letters  As a university student aim for a single page résumé  If you find yourself using more than one page, you are likely weakening the message about your key selling points © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-13

14. Major Sections of a Résumé © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-14

15. Principles of Effective Résumés  Emphasize accomplishments with action verbs.  Quantify accomplishments where possible.  Position your most important contributions first.  Group and label information to increase ease of reading.  Remove irrelevant details. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-15

16. Principles of Effective Résumés  Avoid buzzwords and jargon.  Be exact and avoid any errors.  Group and label information to improve ease of reading.  Format to distinguish pieces of information.  Select a simple yet visually appealing layout. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-16

17. Getting the Tone, Style, and Design Right for Résumés and Cover Letters  The tone, style, and design must be perfect  How can you make sure that potential employers rapidly understand your story: the unique abilities and attributes that will deliver value to them? © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-17

18. Emphasize Accomplishments with Action Verbs  Without exaggerating, choose verbs that make your key abilities and attributes jump off the page.  Avoid verbs that undersell your abilities and attributes © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-18

19. Using Action Words to Emphasize Accomplishments © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-19

20. Quantifying Accomplishments © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-20

21. Positioning Most Important Contributions First © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-21

22. Removing Unnecessary Details © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-22

23. Avoiding Clichés and Proofreading for Typos and Misspellings © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-23

24. Grouping and Labeling to Highlight the Employment Narrative © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-24

25. Formatting to Distinguish Key Pieces of Information © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-25

26. Creating Chronological and Functional Résumés  Chronological résumés present the information grouped by work and education over time © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-26

27. Creating Chronological and Functional Résumés  Functional résumés present the information in terms of key skills. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-27

28. Developing a Reference List © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-28

29. References List © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-29

30. Constructing Cover Letters  The Cover Letter Often Forms the First Impression  Clearly Identify the Position You Are Applying For  Be Focused and Concise  Show a Confident and Enthusiastic Tone without Exaggerating or Displaying Arrogance  Tailor Your Cover Letter to the Job Posting and Needs of the Employer  Adapting for Unsolicited Letters © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-30

31. Reviewing Your Résumés and Cover Letters  Your job application must be perfect  On the most basic level, you should make sure every element of your job application correctly portrays your abilities and attributes © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-31

32. Dress for the Interview and Pay Attention to Etiquette  As much as possible, gain a sense ahead of time about the dress standards at the company where you are interviewing  Generally, you should dress up, even when the company has a fairly casual environment. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-32

33. Most Serious Problems in the Job Application/Interview Process © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-33

34. Respond Effectively to Interview Questions  Respond to Questions Strategically, Confidently, and Concisely  Be Perceptive about What Hiring Managers Are Evaluating  Tell Success Stories  Avoid Criticizing Your Former Organizations, Supervisors, and Colleagues  Ask Questions © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-34

35. Common Job Interview Questions for Entry-Level Business Positions © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-35

36. The STAR Approach to Responding to Interview Questions © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-36

37. Succeed in Web Conference Interviews  Do Several Trial Runs  Make Sure Your Profile for the Web Conference Software Creates the Right Impressions  Look Professional  Tidy up Your Room or Office  Look Directly at the Camera  Smile and Express Yourself Nonverbally  Use Notes Strategically  Avoid Distractions  Send a Thank-you Note © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-37

38. Follow Up after the Job Interview  Within a few hours to one day after your interview, send a thank-you note  Your primary goal should be to express goodwill and confirm your interest in the position © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-38

39. Thank-You Note Following an Interview © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-39

40. Leaving an Organization  You should inform your supervisor that you are leaving immediately, preferably in person  You may be required to write a formal resignation © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-40

41. Resignation Letter © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-41

42. Chapter Takeaways  What are your key selling points  Primary needs of employers  Résumés and cover letters  References that improve your prospects  Common interview questions  Job interview follow-up  Leaving an organization © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 16-42