Presentation on theme: "The Money Pit Hosted by: Tom Kraeutler & Leslie Segrete MAKING GOOD HOMES BETTER "— Presentation transcript:
The Money Pit Hosted by: Tom Kraeutler & Leslie Segrete MAKING GOOD HOMES BETTER
Making Good Homes Better™The Money PitPage 2 About the Radio Show The Money Pit is a lively call-in show about home improvement, home maintenance and issues that face today’s homeowner. The show has been on the air for over 10 years. Broadcast Radio: Nationally syndicated, this entertaining two hour program is heard on 200 stations nationally each weekend. Markets include New York, San Francisco, Chicago, Washington DC, Honolulu, Providence, Tampa, Orlando and many many more. Satellite Radio: The Money Pit is also carried nationally on XM satellite radio (4 feeds) reaching millions each week. Daily Short Form Radio: The Money Pit is also carried daily in short form as “Money Pit Minutes” and airs M-F 6-10 am (morning drive) in virtually every major market in the nation. Source: (1) Media Link Money Pit Audience Analysis August 2006.
Making Good Homes Better™The Money PitPage 3 More than Radio Television Money Pit hosts are active television personalities with regular guest appearances on national and major market news television networks including TLC “While You Were Out,” “Trading Spaces” CNN, MSNBC, FOX, ABC, CBS, WB Network, News 12, The History Channel and others Print Tom & Leslie are frequent contributors or featured in many national publications, including Country Home Magazine, House Beautiful, Woman’s Day, Wall Street Journal’s Smart Money Magazine, Reader’s Digest and Consumer's Digest. Online Tom Kraeutler is the exclusive Home Improvement Editor for AOL, contributing columns, Q&A sessions, Podcasts and other associated content.Home Improvement Editor
Making Good Homes Better™The Money PitPage 4 More than Radio Newsbureau The Money Pit newsbureau features a monthly editorial feed to more than 2,000 daily newspapers, radio stations, television stations, wire services and consumer magazine. Topics include seasonal stories, home safety, project ideas and repair tips and is supported with interviews and appearances. Spokespeople Money Pit hosts are available to serve as expert spokespeople and have done so for dozens of major home improvement manufacturers and service providers. In 2006, Money Pit media appearances garnered more than 100 million impressions on behalf of sponsor partners. Website The Money Pit’s interactive web site draws over 300,000 page views each month. It features a weekly e-newsletter with 53,000 subscribers, on demand radio rebroadcasts, home improvement columns and tips, calculators and estimators, contests and promotions. The show’s Podcast also draws an additional 140,000 downloads per month and has been honored as one of the best podcasts on iTunes. Tradeshows The Money Pit radio team entertains and informs at the: –International Builders Show, –Kitchen and Bath Industry Show, –National Hardware Show (2007 national spokespersons) –Remodelers Show
Making Good Homes Better™The Money PitPage 5 More than Radio America On Line 5 million unique visitors per month. Q&A Content – Weekly column Feature Content - Two feature articles per month widely promoted on AOL and other media Evergreen content – Three articles per month “Persona Based” Content – One article per month promoted on AOL Real Estate RSS feed for Money Pit “Tip of the Day” Links to Direct link to Money Pit Podcasts Money Pit Host Tom Kraeutler is the Home Improvement Editor for AOL Money Pit Media can connect your brand and product with Tom’s content on AOL through skyscraper, banner and content block ads which run adjacent to Tom’s blog and feature articles.
Making Good Homes Better™The Money PitPage 6 About the Hosts Tom & Leslie are the nation’s only male/female hosted home improvement radio show. Tom & Leslie understand the demographic of the highly desirable female shopper and baby boomer homeowner. Tom & Leslie deliver the advice, ideas and product information that builds consumer confidence and drives product sales. Tom & Leslie provide integrated solutions to your marketing and advertising goals using cross coordinated media.
Making Good Homes Better™The Money PitPage 7 About the Hosts Tom is the hands-on home improvement expert, the guy homeowners want to call at midnight when their basement floods. As a professional home inspector, he’s evaluated more than 6,000 homes and was the head of the State of NJ’s Home Inspection Licensing Authority. He knows how homes are put together, and how they can fall apart. Tom is the Home Improvement Editor for AOL and provides a variety of content seen by over 5 million unique visitors to AOL’s Real Estate section each month.Home Improvement Editor for AOL Tom regularly appears on network and local television including CNN, MSNBC and local Fox, ABC, CBS and NBC television stations across the country. Tom is ready to help build your brand awareness, hammer home your key messages and electrify your sales.
Making Good Homes Better™The Money PitPage 8 About the Hosts Leslie is a home improvement expert with an eye for design and the skills to get the job done. She knows what turns a house into a home and has the tips and ideas to make improvements easy and fun. Leslie is the on-air talent for TLC’s hit series Trading Spaces and While You Were Out. She designs, builds and executes projects to please millions of her fans every single week. Her latest show, The Dump Next Door, begins airing this December on the We Network. Trading SpacesWhile You Were Out Leslie’s background includes positions as the head of Set Design for the Oxygen Network in New York, Art Director for the Ricki Lake Show, and prep chef at Good Morning America. She enjoys cooking and holds a degree from the French Culinary Institute. Leslie is a carpenter, handyman, designer seamstress and professional chef all wrapped up in one very energetic package. She’s a true renaissance woman through and through!
Making Good Homes Better™The Money PitPage 9 The Money Pit maintains a 24/7 LIVE call center to answer listener’s calls anytime of the day or night It is the only home improvement radio show to conduct an ongoing research study of their audience … and your customers Data presented in the following slides has been collected from call center and contacts to the program Audience Demographics
Making Good Homes Better™The Money PitPage 10 Audience Demographics 93% own their own homes – they have a need to maintain and improve Nearly half of our listeners are female – we reach women Nearly two-thirds of our listeners earn over $50,000 per year – they have money to spend 62% of our listeners are in the prime remodeling age of between yrs old – they’re active home improvers 59% of our listeners have a college education – they’re smart and inclined to learn 34% have children under 18 – and must accommodate a growing family Source: Talk Radio Research Project 2006 & Money Pit Caller Analysis October 2006
Making Good Homes Better™The Money PitPage 11 Listener calls by ARB Market Size (1) Audience Demographics 19% of listeners call from the top 25 markets 60% call from the top 100 markets The weekly CUME of Money Pit affiliates is over 3.2 million listeners (2) Sources: (1) Money Pit Caller Analysis October 2006 & (2) Media Link Money Pit Audience Analysis August 2006.
Making Good Homes Better™The Money PitPage 12 Audience Demographics Source: Homeowner data from Consumer Specialists national study, October Money Pit Caller data from caller questionnaires Money Pit listeners are active DIY’rs 75% higher than national average
Making Good Homes Better™The Money PitPage 13 Audience Demographics Money Pit listeners are more active purchasers of home improvement products More than 4 times national average Source: Homeowner data from Consumer Specialists national study, Money Pit Caller data from caller questionnaires
Making Good Homes Better™The Money PitPage 14 Audience Demographics Top reasons listeners call … 80% of our audience wants to know how to fix a problem, do a project, find a product or clean something 15% call to ask Tom & Leslie which products they should buy Top topics on The Money Pit … Floors, Plumbing, HVAC, Windows, Roofing & Siding, Kitchens & Baths and Painting are the most frequent topics callers ask about Source: Consumer Specialists Money Pit Audience analysis October How to fix a problem?28.9% How to do a project?23.9% Which type of product is best for my job? 14.9% How can I clean X?12.6% Will this save me energy?4.5% Is this project worthwhile?4.5% When should X be replaced?2.5% How do I avoid X?2.2% How should I work with a contractor?1.7% Is this OK from a safety standpoint?1.4% How to fix up a home for sale?1.0% Which type of tool is best for my job?0.7% How can I modernize X?0.4% How can I finance a project?0.3%
Making Good Homes Better™The Money PitPage 15 Promotional Opportunities An association with The Money Pit is a “Partnership” designed to provide great opportunities to creatively promote your products and facilitate branding. Commercials – thirty or sixty-second commercials can be pre-recorded or presented live by show hosts. Production costs are normally included. Billboards – 15-second billboards are live-read “commercials” inside the program. Moneypit.com – Our site is a major home improvement resource receiving over 400,000 page views each month. Our Partners’ links and logos are prominently displayed and products can be included in content. Money Pit e-Newsletter – 53,000 e-newsletters are distributed weekly to our subscription database (no spam). We include our Partners’ products, logos, links and appropriate articles whenever possible. Guest Appearances – We can devote at least one show topic per quarter to our Partner’s product and provide the opportunity for their expert to appear as a guest. Experts – Take advantage of us! Our hosts are available for quotes for your web site and for other promotions. Tom and Leslie can even make arrangements to appear and host special events. (Need a Spokesperson?) Media Tours – We’re the absolute best in the industry – but that’s another presentation… (ask for pricing and availability, they book up fast!) AOL - The Money Pit controls some of the most valuable real estate on the Internet through Tom's work as the Home Improvement Editor for AOL, including banner ads that can be used to promote sponsor's products and services.
Making Good Homes Better™The Money PitPage Radio Packages Basic Package 1 – Commercials – Two (2) 60-second or four (4) 30-second pre-recorded spots per show. Billboards – One (1) 15-second billboard per show (live read) Guest Appearance PR Support Internet Promotion –Logo and link on Partner page –Banner ad on moneypit.com Newsletter Promotion Call for current pricing Basic Package 2 – Commercials – One (1) 60-second or two (2) 30-second pre-recorded spots per show. Billboards – One (1) 15-second billboard per show (live read) Guest Appearance PR Support Internet Promotion –Logo and link on Partner page –Banner ad on moneypit.com Newsletter Promotion Call for current pricing Personalized packages available – call us for details
Making Good Homes Better™The Money PitPage Media Tours Media Tours National home improvement media tours designed to reach 25+ million of your best customers during evening television newscasts and drive-time radio. Satellite Media Tour – typically a 3-hour satellite media tour features up to 4 of our sponsors’ products Video News Release – Up to 90 second VNR featuring up to 4 sponsors’ products. Also airs via Direct Broadcast Satellite (DBS) to DISH Network and Direct TV subscribers with guaranteed airplay on major news network programming. Radio Media Tour – 3-hour tour promoting sponsors’ products – stations booked in your major markets every 10 minutes. Audio News Release – a 60 second audio news release produced in both English and Spanish. Press Release – distributed to 2,000 daily and weekly print broadcast outlets Money Pit Broadcast – we interview your guest expert on our national radio show! Pre-event Production – with b-roll Media Tours are booked up to 6 months in advance; please call for additional details. Pricing available upon request.
Making Good Homes Better™The Money PitPage Media Tour Schedule & Rates TOURSMTVNRNEWS MAG (PAX/PBS) RMTANRPRINT /AOL BASE COST Spring Home Improvement YesYes – 1.2 million in audience as a co-op Yes $15,000 National Hardware Show YesYes – 1.2 million in audience as a co-op Yes Yes – 1 60 per 2 partners Yes$19,500 Father’s DayNoYes – 5 million in audience as a co-op Yes $15,000 Fall Home Improvement YesYes – 1.2 million in audience as a co-op Yes $15,000 Holiday GiftsYesYes – 1.2 million in audience as a co-op Yes $15,000 All fees quoted as net. Media Tours are booked up to 6 months in advance please call for additional details.
Making Good Homes Better™The Money PitPage 19 The Money Pit Thank you! “We’re ready to go to work for you!” CONTACT: Sylvia Allen, Business Manager /