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Welcome to Use arrows to navigate. Esc to end.. For the past 23 years, Anthony Curtis’ Las Vegas Advisor newsletter and Web site, www.LasVegasAdvisor.com,

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Presentation on theme: "Welcome to Use arrows to navigate. Esc to end.. For the past 23 years, Anthony Curtis’ Las Vegas Advisor newsletter and Web site, www.LasVegasAdvisor.com,"— Presentation transcript:

1 Welcome to Use arrows to navigate. Esc to end.

2 For the past 23 years, Anthony Curtis’ Las Vegas Advisor newsletter and Web site, have been recognized as the premier sources for the most current and comprehensive information for Las Vegas gamblers and visitors.www.LasVegasAdvisor.com According to the respected Web site tracking company Hitwise, LasVegasAdvisor.com is ranked week in and week out in the Top 5 of nearly 500 gambling and casino Web sites. On average, LasVegasAdvisor.com receives more than 15,000 unique visitors per day, with at least a million page views. Demographic data from several Web tracking companies, including Hitwise, Quantcast, and Google, based on customer segmentation, show LasVegasAdvisor.com viewers are 75% male and 25% female. Our strongest demographics are viewers age and 55 plus (at 36% for both) who earn between $100,000 and $150,000 a year. These viewers have a household income nearly 75% greater than those who use the average Web site. In addition, our audience has 50% more men than the average site’s male-audience mix.Quantcast

3  Identify the demographic profile of visitors to competitive sites  Search for specific customer segments that are most attractive to your business  Uncover the greatest number of customer acquisition opportunities

4  Gain insight into your position in your category  Identify and track new competitors  Gain unmatched breadth, depth and timeliness of information  Customize data according to your business objectives:  daily, weekly, monthly  visits, pages, time spent

5  Qualified customers. Las Vegas Advisor readers are regular Las Vegas visitors (averaging 2.3 trips per year) who are loyal to the advertisers on our Web site. Currently, 18,000 LVA subscribers have access to the complete Web site.  High customer demographic. In comparison to the Las Vegas Convention and Visitors Authority visitor profile, Las Vegas Advisor members rank three times higher in the key categories of income, length of stay, and gambling budget.  Media influence. The LVA is one of the most influential Las Vegas-related periodicals relative to the national media; LVA is a premier source whenever the media covers Las Vegas or gambling. The Las Vegas Advisor and publisher Anthony Curtis have been featured on the Discovery Channel, the Learning Channel, the Travel Channel, and ABC’s “20/20”, as well as numerous news shows in major markets across the country. Anthony Curtis also writes a Las Vegas column that appears in the Honolulu Advertiser, Arizona Republic, Dallas Morning News, San Diego Union-Tribune, Press Enterprise of Riverside, California, and Daily Press of Victorville, California. Additionally, Mr. Curtis is frequently called upon to contribute to Las Vegas features for the nation’s largest-circulation newspapers, including the New York Times, LA Times, and USA Today.Honolulu AdvertiserArizona RepublicDallas Morning NewsSan Diego Union-TribunePress EnterpriseDaily PressNew York Times LA TimesUSA Today

6  Low cost per acquisition. When compared to the costs of direct mail and display advertising, represents a low cost- per-acquisition of new customers. We heavily promote our Web site. This includes advertising on network television and in the largest gambling publications. We regularly send press releases detailing surveys and analysis on Las Vegas to all major media, Internet, television, and radio outlets. If you have any additional questions, please call or me. Our adver- tising rates and sizes follow. Thank you for your time and consideration. Sincerely, Len Cipkins Publicity Director

7 Stamp RATE: $500/month SIZE: 120 x 60 IMU Location: Above skyscraper, all pages Large Square RATE: $3125/month SIZE: 250 x 250 IMU Location: Top left, homepage only Skyscraper RATE: $3600/month SIZE: 120 x 600 IMU Location: Right side all pages Skyscraper

8 Full Banner RATE: $1500/month SIZE: 468 x 60 IMU Location: Top of internal content, bottom all pages Small Square RATE: $800/month SIZE: 125x 125 IMU Location: All internal pages, left sidebar Graphic Ads - CPM Pricing.** 120 x 60 IMU - (Right stamp, above skyscraper, all pages) - $10 CPM 125 x 125 IMU - (Small square, all internal pages, left sidebar) - $12 CPM 250 x 250 IMU - (Large box, top left homepage only) - $20 CPM 468 x 60 IMU - (Banner top of internal content, bottom all pages) - $16 CPM 160 x 600 IMU - (Skyscraper, right sidebar) - $25 CPM ** CPM stands for "cost per thousand" impressions so for example having your ad appear 500,000 times on LVA at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).


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