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22 About the Company Founded in 2000 Based in Irvine, CA Sold in over 3000 stores in 7 countries Voted Bike Magazine’s Nutrition Bar of the Year "Category leader ” 2012 was asked to be the official bar of IRONMAN. Donated over 50,000 bars to the US troops, celiac support groups, and many other great causes and organizations. Millions of consumers have heard, tasted, or bought PureFit.*

23 Features Certified Wheat and Gluten Free High in Protein (18g) Non-Dairy Vegan Kosher Certified No Hydrogenated Oils or Trans Fats Will not Melt 40/30/30 Ratio Non-GMO Soy grown in the US No Artificial Sweeteners Low Glycemic and Diabetic Friendly All Natural MAP Pricing Policy Great Tasting

24 Why Gluten Free Sells Gluten-Free is the fastest-growing category in the food industry. 1 in 105 Americans suffer from Celiac Disease 1 Scientific research shows a person can test negative for Celiac Disease, and still have a gluten intolerance or sensitivity 2 Millions of Americans are proactively choosing a gluten-free lifestyle as studies are showing positive results in gluten free diets and Autism 3, as well as ADD and ADHD in children 4

25 Benefits of High Protein PureFit bars pack 18g and are very low in fat. Protein is essential for muscle growth, repair and recovery Protein plays a vital role in stabilizing blood sugar levels, which is crucial for fat metabolism

26 Benefits of Dairy-Free PureFit bars appeal to the million Americans who are lactose intolerant 5 The majority of nutrition bars are made with whey protein, and PureFit gives a high protein, non-dairy option Millions who are not lactose intolerant, are dairy sensitive and have trouble digesting dairy products. It is estimated that 75% of adults worldwide show some decrease in lactase activity during adulthood 6 Nondairy products like PureFit Nutrition Bars lead to increase energy because they digest easier than other so called “nutrition bars” 7

27 Kosher food is a $200 billion industry 8 13 million Americans adhere to a Kosher diet 8 PureFit Nutrition Bars are certified by Kehilla Kosher. Our bars our Pareve Kosher Benefits of Pareve Kosher

28 PureFit bars appeal to people looking for a safe and low-cholesterol nutrition bar and snack Trans fats are linked to coronary heart disease PureFit bars WILL NOT MELT!!! PureFit bars appeal to active people and outdoor enthusiasts who do not want their nutrition bars melting like a candy-coated bar Benefits of No Hydrogenated Oils and No Trans Fats

29 PureFit bars cater to: 22.3 million Americans adhere to a “vegetarian –inclined diet.” 7.3 million Americans who are vegetarian. 1 million Americans who are vegan. The 18g of protein makes PureFit a great grab and go vegan option The athletic vegan has embraced us for coming out with a nutritional product that compliments their lifestyle greatly increasing our sales to the vegan fitness enthusiast. Benefits of PureFit being “vegetarian” and “vegan.”

30 A balanced diet with 40% carbohydrates, 30% protein and 30% fat has been embraced by the fitness community to help stabilize blood sugar, and burn stored fat for energy. When biochemist Dr. Barry Sears discovered the benefits of the 40/30/30 nutritional approach, he revolutionized the way consumers use food to burn fat (the Zone diet) Benefits of a 40/30/30 Ratio

31 PureFit bars contain no sugar alcohols, which are known to cause digestive issues like gas, diarrhea and bloating 9 PureFit bars appeal to a growing number of consumers concerned about the negative side effects of artificial sweeteners PureFit uses all natural sweeteners: brown rice syrup and agave Benefits of No Artificial Sweeteners or Sugar Alcohols

32 Benefits of Low Glycemic & Diabetic Friendly Nearly 26 million people in the US have diabetes. PureFit Nutrition Bars appeal to diabetics, people who have blood sugar issues and those who have been advised to employ a more balanced nutritional approach. Diabetic-friendly PureFit bars are balanced, which help stabilize blood sugar levels

33 PureFit exercises their legal right to a minimum advertised price (MAP) policy of $1.75/bar. This policy ensures our mutual retail partners will not be undersold by discount retailers or websites. A high quality product with high quality ingredients will not be devalued by discount or club stores. Benefits of a MAP Policy

34 Selling Points Recap Certified Wheat and Gluten Free High in Protein (18g) Non-Dairy Vegan Kosher Certified No Hydrogenated Oils No Trans Fats Will not Melt Non-GMO Soy grown in the US No Artificial Sweeteners Low Glycemic Diabetic Friendly MAP Pricing Policy Will not melt 40/30/30 Ratio

35 *Marketing Highlights PureFit is the first sports nutrition bar aimed at the gluten free market, PureFit is the #1 un-paid search result on google, yahoo and Bing, when searching “nutrition bars.” PureFit has been nominated twice for a Veggie Award, 2010 and PureFit has been featured multiple times on active.com. Active.com is the #1 site active individuals use to register for races like 10K, marathons, and triathlons. Their database is reported to over 20 million consumers. PureFit has been exposed to over 10 million consumers through “Groupon” style promotions including: Schwaggle.com,, VeganCuts.com, HandleBargains.com, HomeRun.com, Parents.com and EverydayHealth.com. PureFit has attended over 100 major marathon expos, introducing the bars to millions of consumers. PureFit has been featured numerous times on TV and radio, including “The Real Housewives of Orange County”. PureFit has successfully deployed over 50 monthly eNewsletters to our customers. PureFit’s blog that has over 90 entries and is visited monthly by 1000’s of consumers. PureFit has participated in over 50 tradeshows in every major category of trade, including: Expo West/East, Natural Products Marketplace, IHRSA, IDEA, CoffeeFest, Club Industry, WSSC, Athletic Business Conference, NAMA, and both major Canadian health food shows put on by CHFA. PureFit has received 100’s of positive reviews on blogs, where consumers go to receive un-solicited advice.

36 .. on first order. UPC Information Single Peanut Butter Crunch Bar Box of Peanut Butter Crunch Single Almond Crunch Bar Box of Almond Crunch Single Chocolate Brownie Bar Box of Chocolate Brownie Single Berry Almond Crunch Bar Box of Berry Almond Crunch Single Granola Crunch Bar Box of Granola Crunch Peanut Butter Chocolate Chip Bar Box of Peanut Butter Chocolate Chip Toffee Peanut Crunch Bar Toffee Peanut Crunch Box

37 Wholesale Pricing Information Bar weight – 2.00 oz grams Pricing is based on a 15 count box of bars. 10 boxes to a Master Case. MSRP is $37.25 US per box of 15. MSRP is $2.49 US per bar. Wholesale Pricing Schedule does not include UPS Ground charges: 1 master case is 10 boxes x $22.35/box = $ ($1.49/bar) Please note that you can mix a master case and we have a six box minimum Display Box Dimensions: 6” wide X 1 7/8” high x 8 5/8” long. 2.2 pounds. Master Case Dimensions: 9 1/8” wide x 10 3/8” high x 12 1/2” long. 22 pounds. Payment Terms: Payment due in advance by credit card, check or C.O.D. on first order.

38 1. Reers, Marian J. (2005). "Epidemiology of Celiac Disease: What Are the Prevalence, Incidence, and Progression of Celiac Disease?" [Accessed 04/20/2011] 2. Beck, M. (2011) Clues to Gluten Sensitivity, WSJ.com [Internet] 15th March 2011 Available at: 3. Adams, J. (2007) “Summary of Biomedical Treatments for Autism” [Accessed 04/20/2011] 4. Tsang, G. (2008) “The Best Diet for Kids with ADHD” [Accessed 04/20/2011] 5. Eunice Kennedy Shriver National Institute of Child Health and Human Development, NIH, DHHS. (2006) “Lactose Intolerance: Information for Health Care Providers” [Accessed 04/20/2011] 6. Pribila BA, Hertzler SR, Martin BR, Weaver CM, Savaiano DA. (2000) “Improved lactose digestion and intolerance among African-American adolescent girls fed a dairy-rich diet." Journal of the American Dietetic Association PMID "Approximately 75% of the world's population loses the ability to completely digest a physiological dose of lactose after infancy". [Accessed 04/20/2011] _ITM. 7. Amit 'Abhaya' Gowda (2011) “How to Keep Your Energy Levels High With Right Kind of Diet,” H2O Magazine [Internet] 2nd of April 2011 available at: 8. Specktor, M. (2011) “Is it kosher? - Kosher food has become a $200 billion business with global reach. Who knew?” AJWNews.com [Internet] 23-February 2011 Available at: 9.Yale-New Haven Hospital Nutrition Advisory (2011) “Eat Any Sugar Alcohol Lately?” [Accessed 04/27/2011] us/sugar_alcohol.aspx References

39 Disclaimer: The information contained in this booklet is the property of PureFit Inc. It is subject to change without notice. All benefits and claims are for marketing purposes only and not meant to be used as medical advice. No portion of this booklet can be used without the expressed written consent by an officer of PureFit Inc. © 2012.


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