1. Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. SmartPlay 7 Cisco Global Data Center Sales Q2 – Q3 FY14

2. © 2013 Cisco and/or its affiliates. All rights reserved. 2 Cisco Confidential 2

3. © 2013 Cisco and/or its affiliates. All rights reserved. 3 Showcase Cisco Innovation Leadership: New Intel Xeon Ivy-Bridge CPU’s High Performance Memory SingleConnect Technology Create a UCS Footprint Create a UCS Footprint 1. Address More Use Cases w/ Multiple Form Factors 2. Be cloud-relevant w/ UCS-D Add-ons 3. Cisco’s Most Aggressive Pricing Footprint Expansion InnovationLeadership Grow Your Deals and Upsell to Existing Customers 1. C-Series SingleConnect Offers 2. Expansion Paks – Blades & Racks 3. Performance Upgrade Paks, incl HDD’s, Mem, PCIe, Mezz Options

4. © 2013 Cisco and/or its affiliates. All rights reserved. 4 MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES Terms and Conditions Promos Expansion Paks & Perf Upgrade Paks Rack Paks Quoting Expiration Date April 26, 2014 July 26, 2014 Ordering Expiration Date May 24, 2014 Aug 23, 2014 Disti BTO Expiration Date – 2 wks for “Build” Claim Jun 07, 2014 Not applicable Qty Limit per Customer / Quarter 5 Promos25 - Expansion Paks**None New Account Breakaway* Up to 64%Up to 65%Up to 64% OIP NoUp to 65%No SIP Up to 65%No TIP Up to 65%No VIP DSA Try and Buy No UCS Advantage No *New Account Breakaway Applies where Applicable **Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks

5. © 2013 Cisco and/or its affiliates. All rights reserved. 5 Intel 5500 Era Processors Intel 5300 Era “Pre-UCS” 2007 2013 2009 2011 32% of Server Installed Base is 4+ years old 1 Now entering refresh window 4:1 Consolidation Ratio Refresh to UCS with the UCS SmartPlay 7 Promotions 4X 3 Performance 75% 4 Consolidation Cisco UCS With Intel Xeon E5-2600v2 17:1 Consolidation Ratio 2 1 Intel analysis, 2012 2 Source: Intel estimation as of September 2013. See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. 3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs.

6. © 2013 Cisco and/or its affiliates. All rights reserved. 6 Networking, Cabling & Warranty Power & Cooling Provisioning & Ongoing Administration Systems Management Software Traditional Solution UCS Solution Servers & Warranty Unified Fabric Radical Infrastructure Simplification Efficient scaling High performance Unified Management Embedded device management Self-integrating Stateless Automated Programmable

7. © 2013 Cisco and/or its affiliates. All rights reserved. 7 New 1. B200 Entry Plus Promo 2. B420 Value Promo 3. SingleConnect C220 Value Plus Updated B200 Entry  Processor : E5-2620  E5-2609 v2  Memory : 8 x 8GB 1600 MHz  8 x 8GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only B200 Value  Processor : E5-2650  E5-2640 v2  Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only B200 Value Plus  Processor : E5-2665  E5-2660 v2  Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only B200 Performance  Processor : E5-2680  E5-2680 v2  Memory : 16 x 16GB 1600 MHz  16 x 16GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only Discontinued 1. B22 Entry Promo 2. SingleConnect C220 Performance SingleConnect C220 Value  Processor : E5-2643  E5-2640 V2  Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz  RAID : 9266CV  9271CV  HDD : From 600GB SAS to No HDD SingleConnect C240 Value  Processor : E5-2640  E5-2640 V2  Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz  RAID : 9266CV  9271CV  HDD : 600GB SAS to No HDD  PSU : 650w  1200w SingleConnect C240 Performance  Processor : E5-2680  E5-2680 v2  Memory : 4 x 16GB 1600 MHz  8 x 16GB 1866 MHz  RAID : 9266CV  9271CV  HDD : 600GB SAS to No HDD  PSU : 650w  1200w

8. © 2013 Cisco and/or its affiliates. All rights reserved. 8 New 1. B200 Entry Plus Exp Pak 2. B200 Perf Plus Exp Pak 3. SingleConnect C220 Value Plus Exp Pak 4. Fusion-IO Performance Upgrade Paks Mezz: 785GB PCIe: 365GB / 1.2TB 5. LSI Perf Upg Pak PCIe: 400GB 5. HDD Perf Upg 4-Packs 1TB & 300GB 15K HDDs Updated B200 Entry Expansion Pak  Processor : E5-2620  E5-2609 v2  Memory : 8 x 8GB 1600 MHz  8 x 8GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only B200 Value Plus Expansion Pak  Processor : E5-2665  E5-2660 v2  Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only B200 Performance Expansion Pak  Processor : E5-2680  E5-2680 v2  Memory : 16 x 16GB 1600 MHz  16 x 16GB 1866 MHz  VIC: 1240 + Port Expander  1240 Only SingleConnect C220 Value Exp Pak  Processor : E5-2643  E5-2640 V2  Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz  RAID : 9266CV  9271CV  HDD : From 600GB SAS to No HDD 8GB Memory 4-Pack  Now w/ 1866 MHz DIMMs 16GB Memory 4-Pack  Now w/ 1866 MHz DIMMs Discontinued 1. B200 Fusion-IO Exp Pak 2. C220 Performance Exp Pak SingleConnect C240 Value Exp Pak  Processor : E5-2640  E5-2640 V2  Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz  RAID : 9266CV  9271CV  HDD : 600GB SAS to No HDD  PSU : 650w  1200w SingleConnect C240 Perf Exp Pak  Processor : E5-2680  E5-2680 v2  Memory : 4 x 16GB 1600 MHz  8 x 16GB 1866 MHz  RAID : 9266CV  9271CV  HDD : 600GB SAS to No HDD  PSU : 650w  1200w B22 Entry Expansion Pak  Price and Part Number Change Only B230 Entry Expansion Pak  Price and Part Number Change Only B230 Value Expansion Pak  Price and Part Number Change Only B200 Perf Expansion Pak  Price and Part Number Change Only Unchanged 1. 300GB HDD 2-Pack 2. 600GB HDD 2-Pack

9. © 2013 Cisco and/or its affiliates. All rights reserved. 9 SmartPlays on the Cisco DC Partner CommunityDC Partner Community Disti Central Cisco Partner Central Cisco Product Catalog Email: ucs-partner-deals@cisco.comucs-partner-deals@cisco.com SmartPlays on IWEIWE Download Full Package from Cisco DocsCisco Docs Email: smartplays@cisco.com (Internal Only)smartplays@cisco.com Cisco Build and Price Cisco Product Catalog www.cisco.com/go/smartplay http:/buildprice.cisco.com Cisco Partners Customers

10. Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 10 MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES SmartPlay 7 Promotional Offers Promos Performance Upgrade Packs Expansion Paks Rack Paks Objective Drive Cisco Fabric-Based ComputingDrive Transactional Compute Products UCS B-Series and C-Series Bundles Select Performance Upgrade Packs UCS C- Series Bundles Configurations Rich, FixedThin, Configurable Price Aggressive pre-discounted priceCompetitive pre-discounted price Discounts Standard UCS Partner discount No DSA Standard UCS Partner discount No DSA Orderability Cisco Direct or DistributionDistribution Only Quantity Limitations Maximum Qty per end userNo quantity limitation Program Period 6 month9 to 12 months

11. © 2013 Cisco and/or its affiliates. All rights reserved. 11 Improved Performance with the latest Intel E5-2600 v2 Processors More Processor Options with SP7 RackPaks Better Upfront Pricing, Now with RAID Pre-bundled. Higher Memory Speed Support – Now upto 1866 Mhz Now with 650 watt Power Supplies Extended Promotion Period – 9 to 12 months C240 M3 Bundles with 24-Drive Chassis

12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 3 New Distributor to Partner Assets coming* 1. At-A-Glance (2pg) 2. Email 3. Marketing Flyer Available on Disti Central (11/8) https://www.ciscodistributioncentral.com/demand- generation/smartplay-rack-pak * Assets available in English at launch; Localization TBD Partner Assets for all SP7 http://www.cisco.com/web/partners/incentives_and_promo tions/cisco_smartplay_promo.html 1. 2. 3.

13. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Program Goal Partner Incentive Account/Deal Eligibility Program Overview Partner Requirements Provide a compelling partner incentive for UCS Specialized partners:  To capture new UCS customers through partner-hunted deals  Increase partner hardware margin by 70% - 85%  Develop a new recurring revenue stream  Higher discount on UCS products - only applies to eligible UCS SKUs  Higher discount for UCS Smart Play promotional bundles  Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches  Services are not eligible for this promotional bonus  Discount can apply to follow-on orders within same account BoM for 180 days To qualify as a UCS New Account, Cisco must confirm that:  Customer Account has not previously purchased any UCS systems  Account/Deal is solely Partner-hunted and developed  Deal is fully approved in CCW  Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal  BoM must be at least 30% UCS Product 1.Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA) 2.Partner must be Select/Premier/Silver/Gold to qualify for this promotion 3.Partner must register deal in CCW using ‘UCS New Account Breakaway’ 4.Cisco AM and Program team confirm deal qualifies as a new UCS account 5.Theater promotion governance team confirms that deal meets qualification and does not conflict with a currently approved CCW deal (including OIPs) Promotion Period Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25 th 2014 Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first) UCS New Account Breakaway Promotion At-A-Glance (Q1/Q2 FY14) for Applicable Regions www.cisco.com/go/ucsbreakaway

14. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Trade-InTrade-ToCredit HP Blade or RackUCS M3 Blade$650 UCS M1/M2 Blade or RackUCS M3 Blade$650 HP Blade ChassisUCS 5108 Chassis$1,600 Cisco 2100 IO ModuleCisco 2200 IO Module$450 Cisco 6100 Fabric Interconnect Cisco 6200 Fabric Interconnect$3,000

15. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Cisco ® Rewards is a new incentive program that rewards your performance and helps you improve sales. Points are earned for participating in qualifying Cisco activities. The program website makes converting sales to points simple. Built-in flexibility lets you view your claims, track points, and redeem them for exciting rewards. For more information about Cisco Rewards visit: cisco.com/go/ciscorewardscisco.com/go/ciscorewards Cisco.com ID required