1. © 2013 Cisco Systems, Inc. and VMware 1 Cisco and VMware: Transforming Desktops into End-User Workspaces UCS Solution Accelerator Pak with VMware Horizon View How to Sell Guide / Playbook Desktop Virtualization with Cisco UCS and VMware Horizon View January 2014

2. 2 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Agenda 1.What is VDI / VMware Horizon View 2. Why Sell VMware View + Cisco UCS? 3.Greenfield Opportunity for You! / Targeting the Server for View 4.Accelerating Your Pipeline: UCS + View SmartPlay Bundle 5.Positioning the Bundle Against Customer Pain Points 6.Cisco and VMware: Better Together, for VDI

3. 3 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Why Sell VMware Horizon View and Cisco UCS Solutions? 30% 90% vSphere virtualization = ripe for View View upsell opportunity from vSphere install base 3X VDI growth forecasted by Gartner 11X Drag in View deals Cisco UCS upsell opportunity with View UCS + View bundles are up to 15% less than a la carte 3X

4. 4 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Deliver: Empower your workforce with secure, roaming access to your same desktop across devices Broker: Manage and secure virtual desktops from a single admin console while removing data off endpoints Horizon View virtualizes desktops into a central service Transform: Simplify desktops and apps into the datacenter with virtualization Reduce Costs Enhance Security Provide High Availability Better Support More Users Across More Devices Reduce Costs Enhance Security Provide High Availability Better Support More Users Across More Devices

5. 5 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces New Dedicated Infrastructure for VDI Means Greater Opportunities for You! Greenfield UCS Opportunity! Virtual Desktops VDI Client / user Legacy / Existing Infrastructure Email ERP/ CRM Web ?

6. 6 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Cisco Unified Computing System Ideal Platform for Desktop Virtualization Lower cost for compute + network infrastructure Greater virtual desktop density without performance impact Simple Operation —start in minutes, scale in seconds Massive Scalability —scales easily to 1000’s of desktops per UCS system Expansive memory and I/O to avoid desktop virtualization bottlenecks Memory CPU I/O Unified Fabric (FCoE)

7. 7 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Targeting the Server Platform for View competitors Cisco UCS Why is Cisco UCS Better for View than competing platforms? Simplified/Rapid/Stateless, “zero-touch” operations vs. competitors Unified, single point of management with less cabling, switches, and chassis management Predictable Performance with Linear Scalability Granular visibility and management of VM-level flows Customer choice: wide array of storage ecosystem solutions and optimization

8. 8 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Target Profile View: Minimum vSphere Standard customer approx 30% virtualized Min 50-100 desktops UCS: May or may not have UCS place Opportunity to displace competitors VDI is typically greenfield infrastructure opportunity Target Audience

9. 9 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Intercepting the Opportunity & Accelerating Your Pipeline: Special Bundle Offer

10. 10 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Customer Pain Points VDI is too expensive! Don’t have budget! I just need to get into a small pilot or PoC VDI is too complex! Too many disparate components How do I manage it all? VDI performance is sub-par! How do I scale? My users won’t be happy Great Opportunities to start the conversation

11. 11 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Truly Scalable, Cost-Effective VDI with VMware Horizon View & Cisco UCS Mid-Market (400+ Users) Discounted Bundles for targeted customer segments:  Unparalleled Price to Performance Ratios  Pre-validated Solutions to accelerate sales and implementation  Contact your Cisco Channel Partner to find out more  Brochure: http://bit.ly/YExWBP SMB (100 Users) Branch Office (30 Users) UCS B200 w/ 400 View UCS C240 w/ 100 View UCS E-Series ISR G2 w/ 30 View Cisco UCS Solution Accelerator Pak with VMware Horizon View - Solution Bundles UCS-SL-VDI-B200-02 UCS-SL-VDI-C240-01 Convenient single-SKU ordering! UCS-E160D-M1VDI/K9 Validate how many user licenses with this SKU

12. 12 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Value of the Bundle to Customers Customer Pain PointsSolution Accelerator Paks with Horizon View + UCS - Bundle Benefits I just need to get a Pilot / Proof of Concept going quickly Offers quickest path to implementing an initial infrastructure that can grow in the future as demands increase VDI is complex, difficult to manage Includes both hardware and software licensing, and can be easily managing from a single pane of glass I’m concerned about poor desktop performance moving to this technology Based on UCS+View Reference Architecture that’s been validated to perform and linearly scale without issue, especially as users are added I don’t have budget to spend on VDI Aggressively discounted by Cisco and VMware = improved ability for partners to lower TCO while protecting margins

13. 13 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces How Do I Know Which Bundle is Best For Me? TriggersConsider Need a pilot or PoC for a couple hundred seats but want to scale quickly in the future without forklift B-Series Bundle for Ultimate VDI Scalability. Starter kit starts at 400 users (with expansion blades) in a single chassis Small or medium sized office (or business), no SAN in place, prefers rackmount form-factor solution for a couple hundred seats C-Series Bundle for Economical Small-Footprint VDI. Supports 100 users, and includes over 7TB of installed disk storage Branch offices with 30 users or less E-Series Bundle for Branch Services with VDI. Integrates 30 seats with premises router for IT consolidation at the branch

14. 14 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Matching Customer IT Environment to Server Solutions Customer Environment / NeedsServer Solution Prefers blade compute form-factor B-Series Needs truly scale-out capacity (100’s to 1000’s of seats) B-Series Prefers rack-mount compute form factor C-Series Needs medium-sized scale, ex: 100 seats C-Series Prefers local storage, no SAN in place C-Series – includes 7TB of disk installed B-Series – with Option 1 upgrade for floating desktops Has Cisco ISR-G2 Branch Office Router in place E-Series 30 users or less at remote or branch office E-Series

15. 15 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Cisco UCS with VMware Horizon View Delivering an Accelerated Path to VDI ROI Desktop Virtualization 400 User Starter Kit for View (2) Cisco UCS 6296UP 96- Port Fabric Interconnects (1)Cisco UCS chassis with 2 Cisco 2208 IOM Modules (2)Cisco UCS B200 controller blade server CPU: 2 x 2.20-GHz Intel Xeon processors E5-2660 v2 Memory: 8 x 16 GB (128 GB total) Cisco UCS Virtual Interface Card VIC 1240 (4) Cisco B200 desktop workload blade servers CPU: 2 x 2.80-GHz Intel Xeon processors E5-2680 v2 Memory: 16 x 16 GB (256 GB total) Cisco UCS VIC 1240 (4) VMware View Premier 100 Packs UCS-SL-VDI-B200-02 100 User SMB Bundle for View (1) Cisco UCS C240 rack server CPU: 2 x 2.80-GHz Intel Xeon processors E5-2680 v2 Memory: 16 x 16 GB (256 GB total) HDD: 24 x 300 GB SAS Cisco UCS VIC 1225 (1) VMware View Premier 100 Pack UCS-SL-VDI-C240-01 100 User Expansion Bundle for View (1) Cisco B200 hosting blade server CPU: 2 x 2.80-GHz Intel Xeon processors E5-2680 v2 Memory: 16 x 16 GB (256 GB total) Cisco UCS VIC 1240 (1)VMware View Premier 100 Pack UCS-SL-VDI-B200-05 UCS On-Board Storage Expansion Options (1) Cisco B200 hosting blade server CPU: 2 x 2.80-GHz Intel Xeon processors E5-2680 v2 Memory: 16 x 16 GB (256 GB total) Cisco UCS VIC 1240 (1)VMware View Premier 100 Pack With Fusion-io 785GB, 100 users: UCS-SL-VDI-B200-03 With LSI 400GB, 100 users: UCS-SL-VDI-B200-04 Cisco UCS VMware Horizon ViewNEW!NEW! Graphics Intensive Apps Upgrade Options (1) Cisco UCS C240 hosting rack server CPU: 2 x 2.80 GHz Intel Xeon processors E5-2680 v2 Memory: 16 x 16 GB (256 GB) Cisco UCS VIC 1225 2 x 300GB SAS NVIDIA K1: UCS-SL-VDI-C240-K1 NVIDIA K2: UCS-SL-VDI-C240-K2

16. 16 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces + : Better Together, for VDI We’re jointly attacking the VDI pain points and… Delivering and Accelerated Path to ROI with VDI Uncompromised VDI Performance Compute infrastructure purpose built for VMware vSphere aware networking, security and QoS Consistent experience for users, across locations and devices Simplified VDI Management Fully integrated with vCenter Provision and deploy desktops in minutes Best Price to Performance Ratio for VDI environments of ALL sizes Easily scale from 1 desktop to 1000’s Backed by Reference Architectures / CVD’s Optimized balance of Memory, IO, and CPU performance

17. 17 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Learn More LEARN MORE: Cisco UCS with VMware Horizon View Solution Overview: http://cs.co/9004eB0Ghttp://cs.co/9004eB0G Get Started Today for Less - Promo Bundle Flyer: http://cs.co/9005eB0Hhttp://cs.co/9005eB0H For sales support – Kristine Eckenrode, Cisco keckenro@cisco.com

18. 18 © 2013 Cisco and VMware Cisco and VMware: Transforming Desktops into End-User Workspaces Thank You!