Presentation on theme: "TTM Team Members: Sally / Amy / Vincy / Shelly / Ken."— Presentation transcript:
TTM Team Members: Sally / Amy / Vincy / Shelly / Ken
Introduction - History of Fast food - Culture factors Question 1 Question 2 Q & A
What is the Pickled Beets ? Why the title goes like that … Let’s take fast food as the example...
Definition : The result of an evolutionary process in our eating habits. Early centuries… - Human go hunting - The discovery of sault As times and centuries went on human beings become specialized. - Outdoor market
Entrance of workforce for women Dinners Cafeterias Fulfilling the society needs “Fast food became more efficient” as human can “Eat on the run”.
Carl Kascher,1944 Ten years later.. McDonald’s brothers came into the scene. Richard and Maurice
Locations in 121 countries. 30000 McDonald’s restaurant. The food you can order in McDonald will be different as you live in different country. By: Culture Weather Environment Perception
- 1990s, Macdonald came outside the United States In 1993, a new region was added to the empire when the first McDonald's in the Middle East opened in Tel Aviv, IsraelMiddle EastTel Aviv - Increasing percentages of company’s revenue and income from outside the United States
South Korean Taiwan McDonald's Bulgogi burger Shrimp Burger with a rice bun and Corn Soup in Taipei
New ZealandIndia Germany Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce ) Kiwiburger Chicken Maharaja Mac
Sop(Standard Operating Procedure) : A little difference among each country (Use Mcdonalds’ product as the example) General Production in Every Country French fries 、 Big Mac 、 CoCa Cola Different countries ; different products Taiwan 、 Singapore Rice hamburger India Mc Curry Pan Germany Beer
Glo-cal view lifestyleculturehuman The principal of home country Human
User local money to buy local ingredient, so exchange rate is very important. Each year you spend 100$ buying local food yearExchange rate ($ ： NT $) NT$Local ingredient price Quantity 20121:30300010300 20131:28280010280