1. Kentucky Fried Chicken

2. outline: Introduction History Menu KFC's values Culture Strategy
Operation
Management
Staff
Effect
Comparision

3. Introduction KFC, also known as Kentucky Fried Chicken,
is a chain of fast food restaurants based in Louisville, Kentucky.
The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952.
Colonel Harland Sanders

4. Introduction
KFC is currently one of the largest businesses of the global food service industry and is widely known around the world as the face of Colonel Sanders. The Colonel has spread his industry currently to more than eighty countries globally.
Every day, nearly eight million customers are served around the world.

5. History
1897
Harlan Sanders are already familiar with more than 10 kinds of rural cooking recipes.
1930s
In the roadside restaurant, he has successfully developed out of the Kentucky mysterious formula.
1939s
Harland Sanders's skill and reputation to attract a large number of customers. In recognition of his contribution to culinary industry, Harland Sanders was named a Kentucky Colonel.
1960s
Throughout the United States, people enjoy Kentucky
sucking refers to the chicken flavor. Gradually in to
people's lives.
1980s
the Colonel died, their home
state government gives its
Honorary Life.

6. Menu
KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs,pork based products such as ribs and other regional fare.

7. Menu 1.Economic luxury meal 2.Sucking means chicken flavor meal
3.New Orleans roast chicken burger meal
4.Crisp fresh / spicy chicken burger meal
5.Mexico / old Beijing chicken roll meal
6.New Orleans roast wings meal
7.Spicy chicken wings meal
8.Chuanlanenniu five-meal
9.Whole shrimp to Jane Fort meal
10.Black Pepper tender beef rice
11.Golden curry pork chop with rice
12.New Orleans roast chicken Fort
13.Fresh crispy / spicy chicken burger
14.Pastoral chicken Fort
And so on ...

8. KFC's values
Our mission
Our expectation
Our belief
Our work attitude

9. KFC enterprise culture
Service and the pursuit of excellence
Attention and perfect service quality
"Positive, encouraging."
“Restaurant manager first”
Work, to excellence

10. Main business strategy
Become the leader of more brand integration!
In a restaurant, let consumer enjoy two gourmet brand and have more choices !

11. Operation Mode of operation A chain form Industrialized production
Standardized products
Local employee
Raw materials are imported
Provide condiment and beverage supplier directly
Fried chicken burger and fries
are made in-store
A new kind of food per month

12. Management
With the customer satisfaction as the center value chain management
1、Obviously, the target market
2、"cooking chicken expert“
3、Customer as the center of marketing
Objectives: bigger
In China and other developing countries is the income in the upper level of the people.

13. Staff Company human resource management The store manager
"Employee grow ladder"
Assistant manager
Assistant internship
Trainee attendant
Formal employee
Part-time employees

14. Effect KFC's effect in china
In China, KFC has been opened 1, stores during 16 years.
100% product materials from China.
Hundreds of millions of dollars was purchased every year.
KFC has established 480 enterprises supplier network in China.
Every year, directly or indirectly, creating 23 million job opportunity.

15. 谢谢