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History Founded by Ray Kroc in 1955 in Des Plaines, Illinois First drive-thru created in 1975 close to a nearby military base Major use of franchising.

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Presentation on theme: "History Founded by Ray Kroc in 1955 in Des Plaines, Illinois First drive-thru created in 1975 close to a nearby military base Major use of franchising."— Presentation transcript:

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2 History Founded by Ray Kroc in 1955 in Des Plaines, Illinois First drive-thru created in 1975 close to a nearby military base Major use of franchising

3 Interesting Facts Operates in over 100 countries 70% of US employees are women or a minority Over 25%of people in leadership are women or minorities Over 45% of franchisees are women or minorities as well.

4 McDonalds Success Tenacity even in down markets Gets in first and stays longest Philosophy of giving back Burger School Westernizes other countries

5 Food from International McDonalds EBI Filet-O in Japan Bubur Ayam McD in Malaysia McVeggie in India

6 Video

7 McDonalds in India SWOT analysis: Strengths: Perceived to Have Good Taste, Brand Equity, Trademark Recipes, Strong Customer Focus Weaknesses: Perceived High Price, Fewer Items on the Menu, Image of fried food Opportunities: Development of new foods, Huge Population, Increase of Outlets Threats: Harsh Competition, Health Conscious Eating Habits, and Animal Rights Activist

8 McDonalds in India (contd) Entered India in 1996 Expensive and time consuming to start up Customers Perceptions of McDonalds Expensive and Directed towards youth

9 Solutions New Logo New Menu Items Lower Prices

10 Thank You! Any questions or comments???


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