Presentation on theme: "History Founded by Ray Kroc in 1955 in Des Plaines, Illinois First drive-thru created in 1975 close to a nearby military base Major use of franchising."— Presentation transcript:
History Founded by Ray Kroc in 1955 in Des Plaines, Illinois First drive-thru created in 1975 close to a nearby military base Major use of franchising
Interesting Facts Operates in over 100 countries 70% of US employees are women or a minority Over 25%of people in leadership are women or minorities Over 45% of franchisees are women or minorities as well.
McDonalds Success Tenacity even in down markets Gets in first and stays longest Philosophy of giving back Burger School Westernizes other countries
Food from International McDonalds EBI Filet-O in Japan Bubur Ayam McD in Malaysia McVeggie in India
McDonalds in India SWOT analysis: Strengths: Perceived to Have Good Taste, Brand Equity, Trademark Recipes, Strong Customer Focus Weaknesses: Perceived High Price, Fewer Items on the Menu, Image of fried food Opportunities: Development of new foods, Huge Population, Increase of Outlets Threats: Harsh Competition, Health Conscious Eating Habits, and Animal Rights Activist
McDonalds in India (contd) Entered India in 1996 Expensive and time consuming to start up Customers Perceptions of McDonalds Expensive and Directed towards youth