Presentation on theme: "Global Golden Arches International Business Study."— Presentation transcript:
Global Golden Arches International Business Study
1948 McDonald Brothers 14th & E Street San Bernadino, CA
McDonald's is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries.
RUSSIA: The food is basically the same as the U.S. but converted to rubles. These restaurants are EXTREMELY busy and you have to wait to find a place to sit. McDonald’s is a good place to visit if your Russian isn’t very good because all you have to do is simply point to the menu board and hold up the appropriate number of fingers for the value meal you wish to order.
Fast-food restaurants are very popular in Saudi Arabia, and western chains have local owners and managers. Since women cannot drive in Saudi Arabia, many restaurants offer free home delivery. See the McDonald's van parked out front?
McArabia: grilled chicken sandwich on Arab bread with lettuce, tomatoes, and Arab sauce
Rice-loving Hong Kong, has - of course - Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous riceHong Kong
Tamago Double Mac beef patties and cheese topped with a fried egg and bacon Breakfast & Lunch together! Japan: Ebichiki (Shrimp & Chicken McNuggets JAPAN JapanJapan totally reinvents McDonald's with its Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea-flavored milkshake!Green Tea
India A traditional Mexican soft flat bread that envelops crispy golden brown cottage cheese encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.
France, Germany & Czech Republic: McDonald’s Beer Netherlands: McKroket deep fried roll containing beef ragout and served on a bun.
In fish-loving Norway, they have the McLaks, a sandwich made of grilled salmon and dill sauce.dill In parts of Canada, have a lobster dinner with the McLobster lobster roll.
In Chile, you can dress your burgers with - not ketchup - avocado paste! In Costa Rica, unsurprisingly, you can order Gallo Pinto, meaning rice and beans.Costa Rica
Luckily there is no McDonald's yet in Ghana. As a talisman to ward the transnational corporation off, they sarcastically built this Independence Arch in the trademark golden arches shape.
Hmmm…. Why do companies frequently expand their business operations into other countries? What are the benefits of doing business in other countries? Drawbacks?
What factors prompted McDonald’s to open restaurants outside the U.S.? How have social and cultural factors affected the company’s international business activities? What risks has the company faced when opening restaurants in other countries? What actions would you suggest for McDonald’s to continue to be successful in international business?