1. Optional Reporting Reporting a Brand Statement Filing a statement in Next Gen Q & A

2. Optional Reporting Additions and Removals Non-Continuous Paragraph 3b – can choose standard or expanded view Paragraph 3c Paragraph 4 – Geographic breakout – US by state or US by region Three-year calendar analysis Digital figures reported in P3a-P4 or P3-P5 Paid data in P3a-P4 or P3-P5 and Paid Subscription Analysis

3. No longer need to report the additions and removals in Paragraph 2.

4. Non-Continuous Non-Continuous circulation does not need to be broken out separately in the statement. Can now be reported with the Continuous circulation.

5. Standard view

6. Paragraph 3b Expanded view

7. Paragraph 3b Option to condense Section V. – Association rosters and directories, Business directories, Manufacturer’s, distributor’s and wholesaler’s lists and Other sources. Section V. - Broken out Section V. - Condensed Additional Data comments

8. Paragraph 3c No longer required to show the mailing address breakout

9. Paragraph 4 Geographic breakout – US by state

10. Paragraph 4 Geographic breakout – US by region

11. Three year calendar analysis Optional to report the 6-month average audited and unaudited circulation. Not optional for Consumer publications. This will still need to be reported.

12. Digital Digital figures will still be shown in Paragraphs 1 and 2.

13. Digital The remaining paragraphs are optional to report Digital. (P3a- 4 or P3-P5). This example shows Digital being reported in 3a but not in 3c.

14. Paid Data Paid average will still be shown in Paragraph 1. Paid and Non-Paid figures will need to be reported in the 1-2 section.

15. Paid Data Paid data no longer needs to be shown through out the statement. (P3a-P4 or P3-P5)

16. Paid Subscription Analysis - optional

17. Brand Reporting Currently the only additional channel that appears in Next Gen is the web activity.

18. Brand Reporting All other channels will need to be filed through an excel template. e-Newsletter, webinar, social media, apps, events, white paper. Contact your Member Relations Manager (MRM) if you would like to add additional channels to your current report. An excel will be created and sent to you. Once the excel is completed it can be sent back to us. The excel figures will then be added to the Brand Report.

19. Next Gen Contacts Jim Beecher jbeecher@bpaww.com 203-447-2835 Randi Bayne rbayne@bpaww.com 203-447-2856

20. Filing a Statement in Next Gen