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Moscow, 21 June 2006 Off Portal Strategy Experiences from Gallery in France Vincent Roger vroger@mobibase.com
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- 2 - - Confidential - Mobibase and Off Portal Strategy
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A unique Positioning THE REFERENCE PLATFORM OF VISUAL CONTENT AND SERVICES DEDICATED TO MOBILE BUSINESSES - Area of Expertise : Visual Content for mobile i.e. still, animated, flash, themes, video and video tones, TV - One of the largest wireless Visual Content catalogue = 50.000 contents from 400 rights owners from 35 countries - 280 direct clients -operators, handset manufacturers, ISPs, mobile publishers, medias- in 52 countries. - +90 Wap, imode & 3G services launched in Europe and Asia
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- 4 - - Confidential - Offer Deployment Strategy Offer 2006 Agency BtoB Publishing BtoC Mobile TV Solution Mobile Marketing BtoBtoC Enabler BtoBtoC Content Licensing 200420032006 2005 Production 200 5 5 Business Lines: Agency Business Publishing Business Enabler Business Mobile Marketing Business Mobile TV Solution ~ 90 Wap services 80% Off Portal
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- 5 - - Confidential - Still images Wap/imode 3G video Services 2004 2005 Mobile TV Service Portfolio 2006 Publishing Business
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- 6 - - Confidential - Off Portal Case Study : in France
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- 7 - - Confidential - Mobile Market in France 78% Mobile Penetration in France 30% Multimedia penetration in France (end 2005) 65% Share of color screens 50% Share of JAVA enable handsets Data end of 2005
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- 8 - - Confidential - Off Portal/On Portal : how different? Two different and complementary approaches Direct Access to : - a full range of publisher services - under their own brands Direct Access to : - a full range of publisher services - under their own brands A general wap offer to discover wap Services and content under carriers’ brand A general wap offer to discover wap Services and content under carriers’ brand Off Portal On Portal
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- 9 - - Confidential - Regulated off portals: general principals Dedicated to service publishers Accessible from all national carriers Regulated by rules Allowing to generate revenues Is a « Space » Open spaces for all service publishers launching and managing services under their own brands The market can be adressed by all, communication is simplified for service publishers. A common association is built by the 3 carriers (Gallery). Charters for behaviours and communication are edited by the associations. The mobile carrier bills the user on the phone bill and pay back about 70% to the service publisher.
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- 10 - - Confidential - : Key Figures 3,1 Buying acts per Gallery user every month 2,23 € Average amount spent per buying act 635 services live on Gallery end of Dec 2005 1/3 Visitor buys on Gallery 7M Buying acts in 2005 (+60% vs 2004)
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- 11 - - Confidential - Main Off Portal Usages 1/2 Download Services Information services Communication Services Handset Personalisation (logo / ringtones) games Videos Handset Personalisation (logo / ringtones) games Videos On Demand Information Information Alert information On Demand Information Information Alert information Vote / Polls Chat IM / Blog Vote / Polls Chat IM / Blog
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- 12 - - Confidential - Main Off Portal Usages 2/2 Entertainment Services Adult Services Mobile Marketing Prospection Customer loyalty Order follow up Prospection Customer loyalty Order follow up General Public services +18 (age control) services General Public services +18 (age control) services Jokes Quizz Streaming service Jokes Quizz Streaming service
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- 13 - - Confidential - Adapted for Download services The Main Gallery Business Models (1/3): Buy one piece
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- 14 - - Confidential - The Main Gallery Business Models (2/3): Buy Package Adapted for communication services
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- 15 - - Confidential - // The Main Gallery Business Models (3/3): Buy Unlimited Adapted for Information services
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- 16 - - Confidential - Off Portal Access & Carrier commitments 35% 10% 15% 29% 11% Search Engine / Advertising Links 30130 Free SMS short codes provided by carriers Key word sent by SMS tp 30130 The end user is re-directed by the carrier to the off portal. Home Page Gallery Premium SMS The Publisher drives the end user to the Off Portal Premium SMS Usage remains a key to off portal services access
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- 17 - - Confidential - Off Portal Strategy
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- 18 - - Confidential - 2003 Video Ringtones Color Logos B&W Logos Gif Animations 200420052006 3G/Video Streaming Video Download Flash Lite FlaMelo Themes Mobile TV Mobile Marketing Visual Content Full Tracks Mono/ Polyphonic Music Content Technical Evolution impacts on Off portal strategy True Tones
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- 19 - - Confidential - 4 Key Success Factors for Off Portal Services Adequation of the service, the price and the end user needs Communication on the service Quality of the service (avaibility, ergonomy, updates...) Customer Loyalty of end users
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- 20 - - Confidential - Discover 2004 2005 Off Portal Service Deployment strategy 2006 MultiplySpecifyDeepenWidenSharpen Single service experience Niche service experience Value Added & branded service experience Innovation oriented service experience Community service experience Brand Building experience
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- 21 - - Confidential - Thank you! Vincent Roger vroger@mobibase.com Russia Manager Anastassia Pernette apernette@mobibase.com vroger@mobibase.com
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