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Back in the Game Again! New products with state-of-the-art technology and easy to use.

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Presentation on theme: "Back in the Game Again! New products with state-of-the-art technology and easy to use."— Presentation transcript:

1 Back in the Game Again! New products with state-of-the-art technology and easy to use

2 Endura Overview – Functional Design For All Models:  Superior usability with color, touch screen, quick access buttons for gloved fingers and dramatically simplified user interface (UI)  New software modes for Geocaching,  Excellent daylight readability with highly-reflective 2.7” QVGA display  Fully supports GPX files for specific outdoor user groups through a wide range of aftermarket & community maps, trail and POI content  Some on-board storage for current trails & POI’s  Up to 32 GB of additional storage on Micro SD cards Sierra and Safari models only:  High speed processor provides faster map redraws and smooth panning to new map areas  Electronic Sensors – compass and barometric altimeter  Turn-by-Turn capable for road navigation  Multimedia features with integrated speaker, headphone jack, MP3 player, and picture viewer Simplified operation and versatility

3 Model Specifics – Key Selling Features Clear distinction between models to appeal to specific consumers groups Simplified operation means the Out&Back adapts to your needs, not vice versa. +Superior usability with touch screen & quick access buttons + Excellent daylight readability with highly-reflective (27%) 2.7” QVGA display +Range of content for dedicated usage groups; flexible content management on micro-SD card +Robust design with wrap-around rubber armoring and IPX-7 certification €239.- Safari is fully featured to create the world’s most versatile navigator for finding big game, geocache sites or any outdoor destination. € Enhanced navigation capability with compass and barometric sensor +High-performance hardware platform with increased speed and memory and Micro SD +Turn-by-turn navigation capable for car, motorcycle, ATV, etc. +Multimedia features with integrated speaker, MP3 player, and picture viewer At the pinnacle of the Endura line, the Sierra reaches new heights in GPS versatility and usability. € Preloaded, advanced high-resolution topographic map content +Enhanced multimedia with 4GB on-board for adding maps, viewing pictures, playing MP3’s, etc. +Premium color and finishing

4 Product Overview – Out&Back Unique Selling Propositions UVP ca €239.-  Superior usability with color, touch screen, quick access buttons and dramatically simplified user interface (UI)  Excellent daylight readability with highly-reflective 2.7” QVGA display  Customizable for specific outdoor user groups with wide range of aftermarket & community maps, trail and POI content; flexible content management on micro-SD cards Target Customer Groups Economically minded outdoor adventurers who need a reliable, easy to view and operate GPS but don’t need or want to pay for electronic sensors or more advanced mapping. These customers regularly participate in: Geocaching Hiking / Backpacking Paddle Sports (Kayak/Canoe) Trail Walking/Running Fishing Off-Road motorsports Snowmobiling Simple, Intuitive and Customizable... the perfect guide to lands unknown!

5 Product Overview - SAFARI Unique Selling Propositions UVP ca €389.-  Sensor enhanced navigation with 3D digital compass, accelerometer, and barometric sensor  Turn-by-turn navigation capable for car, motorcycle, ATV, etc.  Superior usability with color, touch screen, quick access buttons and dramatically simplified user interface  Customizable for specific outdoor user groups with wide range of aftermarket & community map, trail and POI content; flexible content management on micro-SD  Terra Graphite color housing w/ rubber armoring  Multimedia functions with picture viewer, MP3 player, etc. (displays pictures from trail cameras using MicroSD cards) Target Customer Groups Serious outdoor enthusiasts who need more advanced navigation capability and the ability to customize mapping, trails and POI’s based on available user group information. These customers regularly participate in: Geocaching Hunting Mountain Biking Paddle Sports (Kayak/Canoe) Hiking / Backpacking Off-Road 4WD, ATV & Motorcycle Snowmobiling The world’s most versatile navigator for finding big game, geocache sites or any outdoor destination.

6 Product Overview - SIERRA Unique Selling Propositions UVP ca €569.-  4 GB on-board memory  Advanced, preloaded high-resolution topographic outdoor content.  Preloaded turn-by-turn road map and POI content (30-day trial period, TBC)  Same electronic sensors, multimedia features as the Safari  Customizable for aftermarket and community maps, trails, and POI content through GPX file format support  Simplified user interface with color, touch screen and quick access buttons.  High-quality, Steel Blue color housing w/ rubber armoring Target Customer Groups Premier outdoor enthusiasts who need a full-feature GPS w/ sensors, enhanced base map, and the ability to customize mapping, trails and POI’s based on available user group information. These customers regularly participate in: Geocaching Cycling (Road/Tour) Mountain Biking Hunting Snowmobiling Off-Road 4WD, ATV & Motorcycle Hiking / Backpacking New heights in GPS versatility and usability.


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