RIM INTERNAL Apple iPhone: Overview A ‘revolutionary’ multimedia smartphone for the consumer market ‘Simpler, easier to use’ yet more functional Combines.
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Presentation on theme: "RIM INTERNAL Apple iPhone: Overview A ‘revolutionary’ multimedia smartphone for the consumer market ‘Simpler, easier to use’ yet more functional Combines."— Presentation transcript:
RIM INTERNAL Apple iPhone: Overview A ‘revolutionary’ multimedia smartphone for the consumer market ‘Simpler, easier to use’ yet more functional Combines three core elements: Mobile Phone Multimedia Internet Browsing
RIM INTERNAL Key Hardware Features Virtual touchscreen interface; no keypad/buttons UI changes by application Responds to taps and gestures Compensates for accidental touches, missed buttons 3 Sensor Technologies: Accelerometer to automatically control screen aspect Proximity to disable touchscreen when held to ear Ambient light to automatically adjust screen backlight Quad-band GSM/GPRS/EDGE WiFi b/g, Bluetooth 2.0
RIM INTERNAL Home Screen and Applications Menu Displays date/time, coverage, battery power Slide gesture with finger unlocks screen Icon-driven menu Links to phone, applications, widgets Links to core applications (phone, email, browser, and iPod) along the bottom
RIM INTERNAL Phone Interface and Virtual Keypad Quad-band GSM/GPRS/EDGE Dial by name Conference calling Call history Integrated with PIM, browser applications
RIM INTERNAL Virtual QWERTY and Email Client Virtual touch-enabled QWERTY keypad for email, SMS, PIM data entry Rich Text and HTML capabilities claimed Attachment support (file format viewing TBD) Compatible with POP3 and IMAP accounts Scheduled synch with accounts ‘Push’ email enabled with Yahoo mail
RIM INTERNAL Safari Browser Full HTML browsing Scroll and zoom
RIM INTERNAL Multimedia iTunes integration On-screen controls Widescreen format video
RIM INTERNAL Google Maps Locations search and directions Business search Results integrated with phone Support for Google satellite maps Scroll and zoom
RIM INTERNAL Pearl vs. iPhone Dimensions (mm)107 x 50 x 14.5115 x 61 x 11.6 Weight (g)89.5135 Expandable Memory Battery900 mAh? Price (Cingular in USD)$199 w/2 year contract$499 w/2 year contract for 4Gig model $599 w/2 year contract for 8Gig model
RIM INTERNAL Key Unknowns Durability It’s one giant touchscreen – don’t drop it! Battery life How will the OS, full web browsing, persistent data connections impact? Virtual QWERTY How does it really stack up? Wireless Data Performance Reliability, speed of browsing, data transfer, etc. Bandwidth consumption – key for battery life! ‘Push’ Email Experience What’s the transport? How robust, reliable, secure? ‘Push’ integration with accounts other than Yahoo?
RIM INTERNAL What the Analysts are Saying so far… “In our view there are two distinct segments in the smartphone market: multimedia and messaging. The iPhone has a strong multimedia suite that will appeal to consumers, but we believe RIM’s BlackBerry smartphones with hardware keyboards have superior messaging (secure email) features targeted at prosumers and enterprises.” Merrill Lynch January 10, 2007
RIM INTERNAL What the Analysts are Saying so far… “iPhone is impressive…but faces some big challenges.” “The device is expensive (US$499-US$599), has only one carrier partner in the U.S., faces potential battery life limitations, and is likely taxing on carrier networks in terms of bandwidth consumption.” “We do not see the iPhone taking meaningful share from BlackBerry in the mobile phone market.” Scotia Capital January 10, 2007
RIM INTERNAL What the Analysts are Saying so far… “I think that anyone who uses the iPhone in its first generation – for critical business – is crazy.” “Today’s high-end phones – BlackBerry, Treo, the many Nokias, etc. – have gone through years and years of development to get to where they are. There are SO MANY things that can go wrong in a phone.” “…it’s a tough, tough job to create a phone that’s both sophisticated and reliable, and all the handset vendors wear the scars of that challenge.” Alan Reiter Wireless Internet & Mobile Computing January 10, 2007