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BlackBerry 8707h TM Japanese-language Smartphone 日本語対応端末 Mobile Monday.

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Presentation on theme: "BlackBerry 8707h TM Japanese-language Smartphone 日本語対応端末 Mobile Monday."— Presentation transcript:

1 BlackBerry 8707h TM Japanese-language Smartphone 日本語対応端末 Mobile Monday

2 リサーチ・イン・モーション リミテッド Research In Motion Limited シニアテクニカルアカウントマネージャ Senior Technical Account Manager リサーチ・イン・モーション リミテッド Research In Motion Limited シニアテクニカルアカウントマネージャ Senior Technical Account Manager ジョン・マクアンドリュース John McAndrews ジョン・マクアンドリュース John McAndrews

3 2 Research In Motion Founded in 1984 BlackBerry ® launched in 1999 Headquarters in Waterloo, Canada with offices in the USA, Europe, Asia Pacific and Japan Over 6,000 employees globally Traded on NASDAQ (RIMM) and TSX (RIM) Founded in 1984 BlackBerry ® launched in 1999 Headquarters in Waterloo, Canada with offices in the USA, Europe, Asia Pacific and Japan Over 6,000 employees globally Traded on NASDAQ (RIMM) and TSX (RIM) Subscribers 1, (Thousand) Q1’05Q2’05Q3’05Q4’05Q1’06Q2’06Q3’06Q4’06Q1’07Q2’07Q3’07Q4’07Q1’08 9,000 8,000 7,000 6,200 5,500 4,900 4,300 3,650 3,110 2,510 2,044 1,657 1,340

4 3 The Wireless Leader First wireless data developer in North America 1988 and first handheld shipped in 1997 World’s largest wireless design group dedicated to wireless data innovation Focus on wireless research and development: $65 million (7% of revenue) in Q4 FY07 ISO certified company-wide Excellence in wireless product manufacturing: ・ Best of breed, dedicated SMT facilities ISO certified company-wide Excellence in wireless product manufacturing: ・ Best of breed, dedicated SMT facilities

5 4 Revenue generated from hardware, service, software Accelerating Revenue Growth Revenue (US$M) 1, Q1 ‘05 Q2 ‘05 Q3 ‘05 Q4 ‘05 Q1 ‘06 Q2 ‘06 Q3 ‘06 Q4 ‘06 Q1 ‘07 Q2 ‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 0 1, Q1 FY08 revenue grew 76.5% over same quarter last year (US$613.1M to US$1.08B) Drivers are Global expansion of the BlackBerry platform Execution by our carrier partners New product launches 1,000

6 5 BlackBerry: 300 Networks in 120 Countries Countries with BlackBerry coverage

7 6 Leadership Position in Japanese Enterprise Market Growing Presence in Japan Launched service with NTT DoCoMo in September Initially satisfied built up demand for foreign multinationals with English language product. Expanding to Japanese firms and further penetration of multinationals with Japanese language. More innovation and new products to come.

8 7 Strong Presence in Asia Pacific BlackBerry was first introduced in Hong Kong in May 2002 Strong presence in Asia Pacific… 32 carriers in 17 markets And growing… plan to add more carriers in coming months Australia: Optus, Telstra, Vodafone China: China Mobile Fiji: Vodafone Fiji Guam: MPULSE Hong Kong: 3, CSL, SmarTone, PCCW, Peoples India: Bharti Airtel, Hutch India Indonesia: Indosat, Telkomsel, XL Korea: KT Powertel Macau: Hutchison, CTM Malaysia: Maxis, Celcom New Zealand: Vodafone Philippines: Globe, Smart Singapore: M1, SingTel, StarHub Sri Lanka: Dialog Telekom Taiwan: Taiwan Mobile Thailand: AIS, True Move

9 BlackBerry 8707h TM Localization BlackBerry 8707h TM Localization

10 9 What is BlackBerry ? The BlackBerry Enterprise Solution is a flexible, IT friendly solution that provides mobile users with secure wireless access to their enterprise and business critical applications. CurrentlyCurrently BlackBerry adoption The user’s corporate is pushed to the device instantly. It can be then read immediately or during down time. The user is now always on and always connected. The BlackBerry provides end-to-end AES encryption which allows corporations to trust that all data transmissions and data storage is safe regardless of the location. If a BlackBerry is lost or stolen, administrators are able to remotely wipe the device, lock the device, enforce or change a password, and change the home screen message Users bring their laptop with them everywhere which is very bulky and time consuming to connect This is secure only if users are not able to bring their laptop outside of work or forward s to their phone If a laptop is brought outside the office there is no way to manage security or prevent the loss or theft of proprietary information The BlackBerry Enterprise Solution™ has been approved for storing and transmitting sensitive data by several main government groups The BlackBerry Enterprise Solution™ has been approved for storing and transmitting sensitive data by several main government groups IT policies can also enforce multiple other security practices like out of network device wiping or password length

11 10 End to End AES Encryption BlackBerry Enterprise Solution Instant Messaging Server Groupware BlackBerry Enterprise Server (BES) BlackBerry Smartphone 2G 2.5G 3G Firewall Internet

12 11 BlackBerry Japanese Localization Scope BlackBerry Device Software BlackBerry Enterprise Server BlackBerry Desktop Software All associated product documentation

13 12 Full Localization BlackBerry Japanese Localization 2G 2.5G 3G Firewall Internet BB Enterprise Server BB Device software BB Desktop software

14 13 BlackBerry Japanese Localization BlackBerry Device Software ) No hardware change 2 ) BlackBerry Device software User Interface 3 ) Japanese input system 4 ) All applications (Address book, Calendar etc) 5 ) Yomi field support (Last, Fast and Company name) New features 1 ) New set up Wizard 2 ) BlackBerry Messenger (standard out of the box feature) 3 ) Spell check (Alpha language) Japanese Localization

15 14 BlackBerry Japanese Localization BlackBerry Japanese input system 1 ) Integrated with kana/kanji conversion engine 2 ) Romaji input 3 ) Word completion 4 ) Next word prediction 5 ) Learning feature 6 ) Large word coverage (>200K words) 7 ) Ease of use

16 15 BlackBerry Japanese Localization BlackBerry Enterprise Server Japanese Localization 1 ) BlackBerry Manager user Interface 2 ) BES Installer user Interface 3 ) For both Microsoft Exchange and IBM Lotus Domino 4 ) Shift JIS Encoding Attachment sever support 5 ) Yomi field synchronization (Last, Fast and Company name)

17 16 BlackBerry Japanese Localization BlackBerry Desktop Software ) BlackBerry Desktop Software user interface 2 ) BlackBerry Desktop Software Installer 3 ) Yomi support Enhancement 1 ) Switch Device Wizard 2 ) Support Windows Vista, Outlook 2007 Japanese Localization


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