Presentation on theme: "Simple Steps – 2015 expanded program BPA Brown Bag presentation"— Presentation transcript:
1 Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential LeadDavid Murphy – BPA Appliance & Lighting Program ManagerRyan Crews – CLEAResult Associate ManagerDecember 3, 2014December 11, 2014
2 Program Overview 2015 Program Timing What's the same What's new Program Development Jan – Mar 2015Program Launch – April 1, 2015What's the sameCFLs, LEDs, showerheads (no interruption)Special PromotionsWhat's newAppliances (washers, refrigerators, freezers)Additional Measure Options – (APS, HPWHs, DHPs)To be coordinated with NEEA at a later dateOn-Line promotions and purchasing optionsUtility-Branded POPSavings based pricingCustomizable measure portfolios and support services
3 Program Offer Summary STANDARD SERVICES Field services and reporting Basic marketingMonthly activity reportsRetail promotional eventsManufacturer/retailer managementRebate processingAllocation implementationCollaboration with regional programsOPTIONAL SERVICESTailored marketingAdditional measure optionsCustomized reporting dashboardsCall center services
4 Appliances OverviewUtility requests for midstream appliance promotionsClothes washers, refrigerators and freezersBeginning in June of 2015Will be offered as a midstream retail modelWill operate in a similar manner to lighting & showerhead promotions – no rebate forms, utilize RSAT for allocationsDelivery will be priced separately from lighting and showerheadsAppliance program focused webinar to be held in January
5 Pricing Cost per claimable kWh, not per sales unit: Approx. $ per kWh for lighting and showerheadsApprox. $ per kWh for appliancesUnits sold will continue to be reported by product type, as they are now.Why has the cost increased?Increased special promotions budgetGrowing LED market shareCovers the cost of non-participating utility salesAverage Cost Per Lighting/Showerhead Item SoldCurrentNewDifference$1.67$1.84$0.17Average Delivery Cost Per Lighting/Showerhead Item SoldCurrentNewDifference$0.25$0.238-$0.012
6 Budgeting Utilities can still limit budget amounts Separate budgets for lighting/showerheads and/or appliancesProgress towards budget or other goals will be tracked on monthly invoicesAdditional reporting metrics are available
7 RSAT AllocationsDifferent allocations for lighting/showerheads and appliancesMethodology Considerations:Type of productRetailer environmentDrive timeUrban density near storeRoad networksProximity of other retail locationsDemographics of households
8 The Benefits of Participating Inexpensive savings< $0.10/kWh for lighting/showerheads$0.30/kWh for appliancesPotential for large savings volume35+ utilities with over 500,000 kWh so far this year20+ utilities over 1 million kWhCustomer visibilityCurrently operate in 1,050 stores regionallyPartnership opportunity with local retailersFlexible turnkey program
9 Participation Examples UTILITY #1CharacteristicsLarge savings goalsUrban center w/many big box storesSome rural customersStaff hasn’t had a lunch break for weeksParticipationOpt-in to lighting/SH and appliance promoOnline offersExtra focus on in-store promotionsPop-up retail eventsUTILITY #2CharacteristicsMedium savings goalsOne large town, rest are small towns; some big box storesMany rural customersStaff likes to process appliance rebatesParticipationOpt-in to lighting/SH; keep appliance promo in-houseOnline offersExtra focus on small retailer recruitmentUTILITY #3CharacteristicsSmall savings goals; customer touch is focusAll small towns; few retailersRural customersParticipation LevelOpt-in to lighting/SH and appliance promoExtra focus on small retailer recruitmentEE kit giveaways at local events
10 Opt-In Overview Opt-in Period Opt-in Process Dec 3, 2014 through Jan 9, 2015Opt-in ProcessContact Ryan Crews ( or phone)Determine goals and budgetsForecast and program agreementsAdvantage of joining during opt-in periodAllows for best possible price based on volumeUtilities will continue to have the option to join laterPrice will remain same as during opt-in period
11 Unassigned AccountIf desired, utilities can consider applying to the Unassigned Account for additional EEI funds, whether for Simple Steps or another program.
12 ContactsAimée Brown Senior ManagerRyan Crews Associate Manager
14 General Purpose and Dimmable 1440- 2600 lumens 15 $1.00 $1.47 $0.75 Product TypeDescriptionSavings (kwh/yr)Payment ($/unit)S Unit CostS Unit CostPrice DifferencePayment DifferenceCFLGeneral Purpose and Dimmable lumens15$1.00$1.47$0.75$0.72-$0.47General Purpose and Dimmable lumens8$0.78$0.03$0.22General Purpose and Dimmable lumensDecorative and Mini-Base lumens22$2.25$2.16-$0.09$0.09Decorative and Mini-Base lumens10$0.98-$1.27$1.27Decorative and Mini-Base lumens17$1.67-$0.58$0.58Globe lumens16$1.57-$0.68$0.68Globe lumens6$0.59-$1.66$1.66Globe lumens-$1.47Reflectors and Outdoor lumens50$4.91$2.66-$2.66Reflectors and Outdoor lumens12$1.18-$1.07$1.07Reflectors and Outdoor lumens20$1.96-$0.29$0.29Three-Way lumens36$3.53$1.28-$1.28Three-Way lumensThree-Way lumens14$1.37-$0.88$0.88LED31$4.00$3.04$3.00$0.04$0.96-$1.63$2.63-$2.02$3.0224$2.35-$0.65$1.6511$1.08-$1.92$2.92-$1.82$2.8223$2.26-$0.74$1.749-$2.12$3.1213-$1.72$2.7266$6.47$3.47-$2.47-$1.33$2.3330$2.94-$0.06$1.06LED FixtureDownlight Retrofit Kit$10.00$8.25-$5.90$7.65Showerhead1.5 or less Gallons Per Minute (GPM)171$12.00$16.78$7.25$9.53-$4.781.75 or less Gallons Per Minute (GPM)132$12.95$5.70-$0.952 or less Gallons Per Minute (GPM)88$8.63$1.38$3.37
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