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Simple Steps Workshop Lighting & Showerheads January 15 th, 2015.

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Presentation on theme: "Simple Steps Workshop Lighting & Showerheads January 15 th, 2015."— Presentation transcript:

1 Simple Steps Workshop Lighting & Showerheads January 15 th, 2015

2 Program Overview 2015 Program Timing Program Development Jan – Mar 2015 Program Launch – April 1, 2015 What's the same? What’s changing? No interruption to rebates on CFLs, LEDs, showerheads Better opportunity for utility attribution Increased focus on special promotions, doing more with less 2

3 Program Enhancements Increased efforts to leverage market actors to increase sales, utilizing: Shifting incentives to support larger, short term campaigns Align utility support with national and regional campaigns Special placement buys Field services Direct marketing to utility customers 3

4 Home Depot – Daylight Savings Fall Promo 4

5 Off-Shelf Placement 5 Walmart Costco

6 Fred Meyer End Caps & Events 6

7 Online Offerings 7 Costco.com

8 Program Expansion What other opportunities are available to increase energy savings in your territory? Direct install and direct mail Community events Holidays Local promotions 8

9 Summary Not that different Some improvements: Increased focus on special promotions, doing more with less Targeted incentives Better opportunity for utility attribution Driving customer adoption 9

10 April 1, 2015 Measure Savings Changes Product Categories LED, CFL, Fixture, Showerhead Product Type General purpose, Reflector, Globe, etc. Lumen bins

11 April 1, 2015 Lighting Measure Changes Key CFL measures compared: 11 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 General Purpose CFL BulbGeneral Purpose and Dimmable lumens1715 General Purpose CFL BulbGeneral Purpose and Dimmable lumens178 General Purpose CFL BulbGeneral Purpose and Dimmable lumens178 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 Specialty CFL BulbReflector and Outdoor lumens1850 Specialty CFL BulbReflector and Outdoor lumens1812 Specialty CFL BulbReflector and Outdoor lumens1820

12 April 1, 2015 Lighting Measure Changes Key LED measures compared: 12 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 LED BulbGeneral Purpose and Dimmable lumens1224 LED BulbGeneral Purpose and Dimmable lumens2011 LED BulbGeneral Purpose and Dimmable lumens2012 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 LED BulbReflector and Outdoor lumens7466 LED BulbReflector and Outdoor lumens1917 LED BulbReflector and Outdoor lumens2830

13 RSAT Allocations Different allocations for lighting/showerheads and appliances Methodology Considerations: Type of product Retailer environment Drive time Urban density near store Road networks Proximity of other retail locations Demographics of households 13

14 Up Next: Appliance Workshops Presentation will focus on the new program design concepts for appliances to gather feedback and buy in from utility partners. 14 DateTimeSign Up Thursday, January 221-2:30pmbpa.gov/EE/NewsEvents/ee-announcements Tuesday, January 271-2:30pmbpa.gov/EE/NewsEvents/ee-announcements

15 Contacts Dave Murphy Program Manager Ryan Crews Associate Manager Lisa Ash Associate Manager


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