1. Simple Steps Workshop Lighting & Showerheads January 15 th, 2015

2. Program Overview 2015 Program Timing Program Development Jan – Mar 2015 Program Launch – April 1, 2015 What's the same? What’s changing? No interruption to rebates on CFLs, LEDs, showerheads Better opportunity for utility attribution Increased focus on special promotions, doing more with less 2

3. Program Enhancements Increased efforts to leverage market actors to increase sales, utilizing: Shifting incentives to support larger, short term campaigns Align utility support with national and regional campaigns Special placement buys Field services Direct marketing to utility customers 3

4. Home Depot – Daylight Savings Fall Promo 4

5. Off-Shelf Placement 5 Walmart Costco

6. Fred Meyer End Caps & Events 6

7. Online Offerings 7 Costco.com

8. Program Expansion What other opportunities are available to increase energy savings in your territory? Direct install and direct mail Community events Holidays Local promotions 8

9. Summary Not that different Some improvements: Increased focus on special promotions, doing more with less Targeted incentives Better opportunity for utility attribution Driving customer adoption 9

10. April 1, 2015 Measure Savings Changes Product Categories LED, CFL, Fixture, Showerhead Product Type General purpose, Reflector, Globe, etc. Lumen bins 250-664 665-1439 1440-2600 10

11. April 1, 2015 Lighting Measure Changes Key CFL measures compared: 11 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 General Purpose CFL BulbGeneral Purpose and Dimmable1440- 2600 lumens1715 General Purpose CFL BulbGeneral Purpose and Dimmable250- 664 lumens178 General Purpose CFL BulbGeneral Purpose and Dimmable665- 1439 lumens178 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 Specialty CFL BulbReflector and Outdoor1440- 2600 lumens1850 Specialty CFL BulbReflector and Outdoor250- 664 lumens1812 Specialty CFL BulbReflector and Outdoor665- 1439 lumens1820

12. April 1, 2015 Lighting Measure Changes Key LED measures compared: 12 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 LED BulbGeneral Purpose and Dimmable1440- 2600 lumens1224 LED BulbGeneral Purpose and Dimmable250- 664 lumens2011 LED BulbGeneral Purpose and Dimmable665- 1439 lumens2012 Product CategoryProduct TypeLumen Group Current Measure kWh Savings/Unit April 1st Measure kWh Savings/Unit2 LED BulbReflector and Outdoor1440- 2600 lumens7466 LED BulbReflector and Outdoor250- 664 lumens1917 LED BulbReflector and Outdoor665- 1439 lumens2830

13. RSAT Allocations Different allocations for lighting/showerheads and appliances Methodology Considerations: Type of product Retailer environment Drive time Urban density near store Road networks Proximity of other retail locations Demographics of households 13

14. Up Next: Appliance Workshops Presentation will focus on the new program design concepts for appliances to gather feedback and buy in from utility partners. 14 DateTimeSign Up Thursday, January 221-2:30pmbpa.gov/EE/NewsEvents/ee-announcements Tuesday, January 271-2:30pmbpa.gov/EE/NewsEvents/ee-announcements

15. Contacts Dave Murphy Program Manager 503.230.3542 Demurphy@bpa.gov Ryan Crews Associate Manager 503.688.1569 Ryan.Crews@clearesult.com Lisa Ash Associate Manager 503.688.1574 Lisa.Ash@clearesult.com