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Published byNasir Perrins Modified over 9 years ago
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Show of hands... Marketing Expense...... or Charitable Deduction? In a group or event...... sponsored by a bike shop? Certain that when a shop sponsors you...... they get new sales (other than yours)? Believe that you earn more income...... than your local bike shop owner?
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Many bike shop owners went to college. So have many advocates.
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$48,323.50
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Do bike shops think advocacy is important? --2014 Specialty Bicycle Retail Survey (NBDA) 86% of shops said somewhat to very important 62% gave, with over half being to local advocacy 55% belong to a local advocacy organization 35% are members of the LAB Only 5.6% attended this Summit last year
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You Count More!
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Some of you: Advocacy Orgs Teams Clubs Promoters Charities Promote some of these: Online retailers Discount clubs Brand-direct “pro” deals Brand rep “bro” deals Ebay gray marketers
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The Advocate – Bike Shop Edition
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Tip #1 Don’t cheat!
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Tip #1 Don’t cheat!
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Tip #1 Don’t cheat!
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Tip #1 Don’t cheat!
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Tip #1 Don’t cheat!
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X X X O O O O O O O O O O X X X X O O X X X O Tip #1 Don’t cheat!
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Tip #1 Don’t cheat!
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Tip #2 Be generous!
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Tip #2 Be generous!
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Tip #2 Be generous!
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Tip #2 Be generous!
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Tip #3 Be nice!
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Tip #3
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I saw that. -Karma Be nice!
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Tip #4 Be patient!
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Tip #4 Be patient!
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Tip #4 Be patient!
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Tip #5 Build around common values!
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Tip #5 Build around common values!
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Tip #5 Build around common values!
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Tip #5 Build around common values!
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Tip #6 Communicate often!
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One more tip...
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