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Show of hands... Marketing Expense...... or Charitable Deduction? In a group or event...... sponsored by a bike shop? Certain that when a shop sponsors.

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Presentation on theme: "Show of hands... Marketing Expense...... or Charitable Deduction? In a group or event...... sponsored by a bike shop? Certain that when a shop sponsors."— Presentation transcript:

1 Show of hands... Marketing Expense or Charitable Deduction? In a group or event sponsored by a bike shop? Certain that when a shop sponsors you they get new sales (other than yours)? Believe that you earn more income than your local bike shop owner?

2 Many bike shop owners went to college. So have many advocates.

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4 $48,323.50

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7 Do bike shops think advocacy is important? Specialty Bicycle Retail Survey (NBDA) 86% of shops said somewhat to very important 62% gave, with over half being to local advocacy 55% belong to a local advocacy organization 35% are members of the LAB Only 5.6% attended this Summit last year

8 You Count More!

9 Some of you: Advocacy Orgs Teams Clubs Promoters Charities Promote some of these: Online retailers Discount clubs Brand-direct “pro” deals Brand rep “bro” deals Ebay gray marketers

10 [ This slide missing ]

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12 The Advocate – Bike Shop Edition

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14 Tip #1 Don’t cheat!

15 Tip #1 Don’t cheat!

16 Tip #1 Don’t cheat!

17 Tip #1 Don’t cheat!

18 Tip #1 Don’t cheat!

19 X X X O O O O O O O O O O X X X X O O X X X O Tip #1 Don’t cheat!

20 Tip #1 Don’t cheat!

21 Tip #2 Be generous!

22 Tip #2 Be generous!

23 Tip #2 Be generous!

24 Tip #2 Be generous!

25 Tip #3 Be nice!

26 Tip #3

27 I saw that. -Karma Be nice!

28 Tip #4 Be patient!

29 Tip #4 Be patient!

30 Tip #4 Be patient!

31 Tip #5 Build around common values!

32 Tip #5 Build around common values!

33 Tip #5 Build around common values!

34 Tip #5 Build around common values!

35 Tip #6 Communicate often!

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37 One more tip...

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