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RLA Event Marketing: RLA Business Builder Program as an Event Marketing Tool.

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Presentation on theme: "RLA Event Marketing: RLA Business Builder Program as an Event Marketing Tool."— Presentation transcript:

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2 RLA Event Marketing: RLA Business Builder Program as an Event Marketing Tool

3  Meet Strategic Prospects  Strengthen Relationships  Showcase Services  Increase Market Exposure V Copyright © 2011 Reverse Logistics Association Reasons to Exhibit at RLA Events

4 Exploding Exhibitor Myths Why Should I Invite Customers When My Competitors Attend ROI is Determined by the Size of the Event The More Exhibitors the Better the Event Floor Traffic Determines the Number of Leads Marketing Outside My Geographic Area Is a Waste Bringing a Large Sales Team Will Increase Business A Bigger Booth Is Crucial Copyright © 2011 Reverse Logistics Association V

5 Who do I want to meet at the event? How do I get the right clients to attend? Copyright © 2011 Reverse Logistics Association The Challenge V

6 Uncovering ROI Opportunities Copyright © 2011 Reverse Logistics Association Don’t focus on unknown companies that walk by your booth. Work your strategic plan and invite your key prospects in advance. V

7 The Marketing Campaign  For RLA Members Only  Discounted Registration Vouchers for Clients  RL Magazine Sent to Your Clients on Your behalf  President’s Club Quota for Your Sales Team  Reverse Cost Model for Exhibiting  Advance Registration Confirmation Copyright © 2011 Reverse Logistics Association V

8 Booth Space Platinum Pass Free Admission ($2,499 Discount) VIP Discount Voucher ($1,500 Discount) Your Customer Pays $999 Per 100 sq ft230 Discount Vouchers Copyright © 2011 Reverse Logistics Association External passes are for you to offer as a complimentary discount to OEMs, Retailers, and Brand Marketers (your prospective clients) For Exhibiting Company Employees (Register at least 30 Days Prior to Event) Free Admission Internal Pass ($2,499 Discount) Per 100 sq ft of booth space4+4+ +Earn one additional free internal pass for each VIP that registers using your $1,500 VIP Discount Voucher code INTERNAL EXTERNAL V

9 Copyright © 2011 Reverse Logistics Association From: Exhibiting Company To: Subject: RL Magazine - Edition 30 The OFFICIAL MAGAZINE of the RL Magazine V

10 VIP Registration Notification To: Subject: RLA Conference Vip USD$999 - ($2499 value) Name: Scott Smith Title: Director, Reverse Process & Design Company: Customer Name Phone: Address: City: State: Zip: Country: Voucher Issued By: Exhibitor Copyright © 2011 Reverse Logistics Association V

11 President’s Club (Exotic Location for Each Event) Sales SPIFF Trip for TWO - 4 days / 3 nights Awarded by Exhibitor to every salesperson who has 12 VIP Registrations Includes Airfare and Hotel Management Incentive Bonus Trip for TWO - 4 days / 3 nights Awarded by Exhibitor to Management for every 2 Salespeople meeting quota Includes Airfare and Hotel Copyright © 2011 Reverse Logistics Association The Reward V

12 Booth Standard Pricing Discounted BB Pricing Registered VIP Total Additive Discount SavingsTotal Cost 10x10 $20,000 $9,000124%$360 $8,640 10x10 $20,000 $9,000248%$720 $8,280 10x10 $20,000 $9, %$1080 $7,920 10x10 $20,000 $9, %$1440 $7,560 10x10 $20,000 $9, % $1800 $7,200 Discounted Booth Cost Copyright © 2011 Reverse Logistics Association The Reward V

13 V Copyright © 2011 Reverse Logistics Association

14 The Reward Copyright © 2011 Reverse Logistics Association More Customers! V

15 Business Builder Program ROI 10′ X 10′ (3 X 3 Meter) N. AmericaS. AmericaEuropeAsia (100 Sq Ft or 9 Sq Meters) Business Builder 8% $8,280 Silver Membership – 10% Discount $7,452 Early Bird Pricing – 5% Discount When Paid 4 Months In Advance $7,079 4 Event Booth/Sponsor – 15% Discount $6,017 President's Club Trips – $6,000 Value (24 Registered VIPs) $6,000 Total Cost to Exhibitor $17 Return On Investment 99.9% V Copyright © 2011 Reverse Logistics Association

16 Thank You! For more information or to sign up for exhibit space using the Business Builder Program contact: x 11 Copyright © 2011 Reverse Logistics Association V


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