1. Maddie Fisher BUS111 StumbleUpon

2. What is StumbleUpon? Similar to a search engine Recommends content it thinks the user may like based on his/her interests – “Collaborative filtering” Combines human opinions & machine’s learned knowledge of your preferences Content is rate-able

3. - Home page offers color-coded recommendations - User can add to list, share, comment, thumbs up/thumbs down

4. Users are given a profile, which displays their “likes” & other activity

5. Example http://www.stumbleupon.com/home

6. Mobile App

7. Positive Feedback From the StumbleUpon website “Our members have given us some pretty great compliments in the past, including describing us as ‘the entire Internet, all in one place,’ ’an epic journey’ and ‘a map to an adventure you wouldn’t otherwise have found out about.’”

8. What is unique about StumbleUpon? Long-term traffic for popular submissions Random stumble feature User popularity doesn’t affect content popularity You can comment alongside your vote for a webpage (both are visible at once)

9. StumbleUpon & Social Media Marketing Drives traffic towards a webpage – Traffic doesn’t taper off – Content could potentially cycle forever Untraditional marketing – “Soft-sell” Content = key – StumbleUpon community is more wary of advertisers – Engaging content = engaged users Very easy for users to share webpages

10. Image Sources http://engage.synecoretech.com/Portals/141995/images/stumbleup on-likes-page.png http://engage.synecoretech.com/Portals/141995/images/stumbleup on-likes-page.png http://cdn2- b.examiner.com/sites/default/files/styles/image_content_width/has h/15/78/1578f9b078ceeaba2cf10acf3cd15662.jpg?itok=DoYh4n1n http://cdn2- b.examiner.com/sites/default/files/styles/image_content_width/has h/15/78/1578f9b078ceeaba2cf10acf3cd15662.jpg?itok=DoYh4n1n http://nb9.stumbleupon.netdna-cdn.com/rSvz5BQipP2ziXnSZ0qf9w http://kevinsoon.files.wordpress.com/2012/02/su-ios2.jpg?w=710 https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcTyjvQZZ1ItYJfbPD9- D9qq5rTMWc3yDuHSAqXWjrS7EZSLjX5p https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcTyjvQZZ1ItYJfbPD9- D9qq5rTMWc3yDuHSAqXWjrS7EZSLjX5p http://www.bitrebels.com/wp- content/uploads/2011/10/StumbleUpon-Just-One-More-Click.jpg http://www.bitrebels.com/wp- content/uploads/2011/10/StumbleUpon-Just-One-More-Click.jpg http://cdn.socialmediaexaminer.com/wp- content/uploads/2013/11/ms-nick-robinson-stumbleupon- profile.png http://cdn.socialmediaexaminer.com/wp- content/uploads/2013/11/ms-nick-robinson-stumbleupon- profile.png https://encrypted- tbn0.gstatic.com/images?q=tbn:ANd9GcTRvgaWvFtysR- HQwqTH2vlMRzCRFZuDOmFx1ETctgHH_ayxKxJ4Q https://encrypted- tbn0.gstatic.com/images?q=tbn:ANd9GcTRvgaWvFtysR- HQwqTH2vlMRzCRFZuDOmFx1ETctgHH_ayxKxJ4Q