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Media Measurement Roadmap Charts on Steroids: Integrating Analytics into MM2 with Lexalytics’ ATK.

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Presentation on theme: "Media Measurement Roadmap Charts on Steroids: Integrating Analytics into MM2 with Lexalytics’ ATK."— Presentation transcript:

1 Media Measurement Roadmap Charts on Steroids: Integrating Analytics into MM2 with Lexalytics’ ATK

2 Current Analytics Media Measurement Subscription User Logs in to retrieve XLS or PDF by a Link All preparation is manual

3 Current Coverage Report Publication NameImpressionsPer Col InchDMA Rank CHICAGO TRIBUNE566,827$ TRIPADVISOR (WWW)6,696,330N/A NEWSDAY398,231$ MSNBC (WWW)54,090N/A Contains Name, City/State, frequency, impressions, Col/Inch, DMA rank, Pub date and type of media Impressions count comes from eNR

4 Basic Charting Today Manually Compiled Monthly Rolled-Up for On- going Analytics Basic XLS Charts:  Variety of Bars  Pie Charts,  Line Graphs/Plots

5 Basic Charting Today Number of Stories per Day

6 Basic Charting Today Impressions by Media type

7 Basic Charting Today Delivered Stories by Media Type

8 Basic Charting Today Delivered Stories by Audience Segment

9 Basic Charting Today Delivered Stories for the top 10 DMAs

10 Basic Charting Today Impressions – 4 month trend report

11 Basic Charting Today Volume by Media Type trend report

12 Basic Charting Today Impressions by Media Type trend report

13 Next Phase in Charting Use Lexalytics’ ATK to generate the charts and compile the PDFs.  Determine what the requirements are.  Mockups, Prototypes.  Spec out and develop plan. Lexalytics’ ATK provides the back-end engine and power to not only generate the charts but also to inject click-thru analytics back through to Media Content:  Immediate Click-Thru Segment Results  View all articles in the segment  Click-thru links launch result set in Media Content so its rich feature set is always leveraged.

14 Click-Thru Analytics Applied to MM Example: Let’s view a Single Bar’s Analytics for 9/12/2007 Click on Red Bar to display analytics dialog box.

15 The Power of Click-Thru Analytics A click on a bar segment launches MediaContent and displays all of the articles in segmentation. Makes the current MediaContent feature set available to the user such as sort and searches

16 Have our cake and eat it too… What we could do inside MediaContent to integrate analytics:  Generate charts on the fly inside MediaContent.  Generate article sentiment inside MediaContent.  Generate tone and sentiment inside text versions of articles Main question is, what do your customers really want?

17 The Future: Self-Service A web-based, php ATK front-end to create leading-edge charts and analytical widgets beyond basic offerings in place today. Easy accessibility and easy-to-use UI allows even novice users ability to create data-driven widgets and deploy to html, pdf, or xls formats.

18 Phase 2 – the ATK toolkit


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