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“Getting Agency Buy-In for Social Media Success”

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Presentation on theme: "“Getting Agency Buy-In for Social Media Success”"— Presentation transcript:

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2 “Getting Agency Buy-In for Social Media Success”

3 Principal Buy-In: Before you convince your people, you have to convince yourself.

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5 PRINCIPAL BUY-IN Reasons for resistance: It’s hard to teach an old dog new tricks.

6 New business has been done the same way for years, and social media is unproven and out of the comfort zone.

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8 In the past, cold calls worked. Even still, it was hard to stay consistent. Result: ABC Clients

9 Diving into uncharted waters is petrifying.

10 You don’t know exactly who your audience is, so it feels like shouting into the dark. At first, narrowing your agency down to a focus feels limiting.

11 Most of all, this represents YOUR agency.

12 PRINCIPAL BUY-IN Reasons for conversion: The old way doesn’t work anymore.

13 New business hits were slowing down, which lead to…

14 …DESPERATION

15 Social Media has a low cost to enter.

16 We found the new way works even better.

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18  One step removed from the agency, so the personal attachment isn’t so deep.  Research proved the advice we were receiving.  Received instant feedback from the online community.

19 PRINCIPAL BUY-IN Full commitment is key.

20  Your staff will commit as much as you do.  There should not be a 1/2 way commitment.

21 Staff Buy-In: Before your staff joins in, you should have:  Voice & strategy defined

22 Staff Buy-In: Before your staff joins in, you should have:  Voice & strategy defined  Content prepared

23 Staff Buy-In: Before your staff joins in, you should have:  Voice & strategy defined  Content prepared  A plan to execute

24 Parting Advice:  Commit to using Social Media.

25 Parting Advice:  Commit to using Social Media.  Jump in, feet first.

26 Parting Advice:  Commit to using Social Media.  Jump in, feet first.  Participate in the conversation.

27 Parting Advice:  Commit to using Social Media.  Jump in, feet first.  Participate in the conversation.  Evangelize your staff.

28 Parting Advice:  Commit to using Social Media.  Jump in, feet first.  Participate in the conversation.  Evangelize your staff.  Lead their efforts.

29 Parting Advice:  Commit to using Social Media.  Jump in, feet first.  Participate in the conversation.  Evangelize your staff.  Lead their efforts.  Maintain your presence, both online and with your employees.

30 And most of all…

31 Start and don’t look back. Stay ahead of the curve.

32 my Stephanie Holland President & Creative Director Holland+Holland Advertising


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