Presentation on theme: "“Me? Have a Website? Why?” 09 845 0200 021 550059 Stand 3036 Paul Jerrom."— Presentation transcript:
“Me? Have a Website? Why?” Stand 3036 Paul Jerrom
Some good reasons why you should have a website Okay, I’m convinced - now what do I do? PJ’s thunks about life, the universe and everything. Me? Have a website? Why?
Why have a website? Gain New Customers* –A brochure on the web Unlimited words, photos, specifications etc Compare to other advertising mediums! –A shop window 24-hours, rain or shine –On-line sales –Testimonials –Let people get to know you History, Events, Information on key people Mugshots *For ‘customers’ read also members, sponsors etc.
Why have a website? Keep Existing Customers –Product information Manuals New releases –Maintain contact with customers Newsletters Tips and Tricks Make customers feel special with a password protected area! –Thanks to sponsors.
Why have a website? Within the organisation –Sales info for travelling reps –Manuals –Info for franchises –Teams/events/club info.
Why have a website? Time saver –FAQs –Maps –Ts and Cs Money saver –Stale pricelists, forms, brochures –Save printing, storage costs, postage, phone calls –Info online rather than visit in person –Who needs a shop/office!
Why have a website? It’s expected! –Your (potential) customers expect it –Your competitors have/will –It’s an instant gratification world! Plus more… Combination of all the above.
Now what do I do? Who will use it? –Why? How? When? –What does our audience look like? What will our website look like? –It’s an extension of your business and your premises –Pictures speak louder than words – but beware –Colour, fonts, logos, “feel”. Okay, PJ, I have a friend who thinks she might need a website…
A website is an on-going project Getting (& keeping) an audience A website is an on-going project How will people get to know about it? Give people a reason to keep coming back Keep it fresh and timely Who is using it? Why? How do you know? Are they the right people? Encourage feedback.
Technology For the majority of business websites the technology is less important than the content Ask: Will a particular feature, effect, technology etc fulfill my site’s key objectives? Websites are about your business, NOT about computers.
PJ’s thunks Start simple – is the complex needed? Change as needed Don’t use technology, special effects etc unless they are beneficial Don’t assume the world will see it Measure its effectiveness –Make sure you get bang for buck.
I’ll get my 14 year old nephew to do it. Thanks PJ, but… I’ll get the bloke down the pub/friend from the gym to do it I’ll do it myself. Haven’t you got better things to do with your time? What will you do when he discovers girls? Mates rates comes with mates service - A website is too important for that!